34. It is now as easy to
create content as it is to consume it…
SOCIAL
PROFILE
PUBLISH SHARE
WORK LEARN
SOCIAL
MEDIA
BROAD
DISCUSS
CAST
CREATE MEET
SURVEY
35. It is now as easy to
create content as it is to consume it…
SOCIAL
PROFILE
PUBLISH SHARE
WORK LEARN
SOCIAL
MEDIA
BROAD
DISCUSS
CAST
CREATE MEET
SURVEY
36. It is now as easy to
create content as it is to consume it…
LEARN
THINK
DISCUSS
CREATE
COMMUNICATE
FASCINATE
BROADCAST
38. Social media
is like water...
… on its own it does some cool things,
but when combined with other compounds
it is enabling everything to evolve.”
Mike Volpe, VP Marketing, HubSpot, http://hubspot.com
39.
40. Once upon a time…
News-
paper TV
1980
Phone Radio
Mail
41. Today
NEWS
PAPER TV
2011
PHONE RADIO
EMAIL
MAILING
43. Breakdown by CTR
Bookmark: 3%
Blogs: 8%
IM: 1%
Emails Social media:
Social 31% a bump-up of
over 16% from
media
last year.
60%
44. Active Worldwide Users
500 million
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
45. If
were a country, it would be…
1st
4th
2nd
3rd
…the
most populated in the world…
…ahead of the United States.
46. # of active Facebook users worldwide,
outside the United States
70%
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
47. Active users logging on to
Facebook on any given day
50%
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
48. Pieces of content shared
each month.
30 billion
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
49. Local businesses with
active Facebook pages
1.5 billion
Source INSIDE FACEBOOK.COM – FEBRUARY 2010
50. First choice of users in social media platforms
LinkedIn: 1%
Orkut: 2%
Twitter: 5%
Facebook is the
first choice when
it comes to
14% sharing in social
78% networking
space.
51. Click-through Rate
1,904%
Social media
channels have a
287% very high
click-through rate.
62. Social media is
the same today
as it was yesterday.
It’s just now
reached
it’s too
hard to
ignore.
Julia Roy
Senior Manager, New Media
Coach, Inc.
63. Synthesis
.
Social media is online gathering of interaction, ideas,
comments and commentary.
Social Influence Marketing – SIM is about employing
social media and social influencers to meet the
marketing and business needs of an organization.
Social media is as old as time. The use of social media to
improve business started before the internet.
The important part of what is happening comes from
faster and faster innovation: It took just 6 years, from
2000 to 2006, for eMedia to become social!
Social media is the same today as it was yesterday. It’s
just now reached such a critical mass, it’s too hard to
ignore.
64. Bibliography
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Chia - Digital Media Strategist - http://www.slideshare.net/malchia Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant,
The Mobile Internet Report, Morgan Stanley, December 2009 Pete Cashmore, Randall Rothenberg
Internet Trends, Morgan Stanley, April 2010 Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini
The 5 components of a complete social media program, Adam Kleinberg - CEO of How organisations can harness the power of Web 2.0
Traction, November 2010 WWW 3.0, Jenny Williams
IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase Social: A closer look at behaviour on YouTube & Facebook, September 2010, iab
The Future of Social Media, Tom Ollerton, Social Media Sharing Trends 2010,
Rewind 2010 Social and digital media, www.paratuscommunications.com Twitter Crushes Facebook for Marketing, Barbara E. Hernandez ,December 2010
Social Media Communication, slideshare DEMOGRAPHICS Jan 2011, Facebook’s Ad Platform
Social Business by Design, David Armano - Dachis Group Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz
Social Media for Business, PresentationAdvisors The Science of Facebook, The science of social networking. Dan Zarrella - Social Media
WHAT THE F**K IS SOCIAL MEDIA NOW? Espresso- http://brandinfiltration.com/wtf Scientist
Five Tips for Landing Page Optimization, Tom Wentworth facebook-inside-out, TIJS VROLIX,
I’M ON FA C E B O O K NOW WHAT?!, Jesse Desjardins
Key Digital Trends for 2011, December 2010, Noah Elkin - Debra Aho Williamson - David SalesTweets: How to Boost Sales via Smart Chirps, Pattie Simone
Hallerman Twitter Crushes Facebook for Marketing, Barbara E. Hernandez
5 steps to exploring social media using visualthinking, Jocelyn Wallace Social CRM, How businesses can use Twitter to increase sales. Tatyana Kanzaveli
Social Media and you, Dani Nordin Twitter Success Stories, How 11 companies are achieving their marketing objectives, Ann
Handley, Shelley Ryan, Allen Weiss, MARKETINGPROFS LLC
N2 Social media HUB 101, What is social media really about?, Riku Vassinen Using Linkedin for business, P. Jay Massey
Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark Mashable’s twitter guide book
Brundage The twitter book, Tim O’Reilly – Sarah Milstein
Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Co- Twitter for business, Laura Fitton
founder SEOmoz, December 2010 140 twitter marketing tips, David Spinks
How to use linkedin for promoting your business, Robin Goel
Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang Linkedin Extras for SlideShare Pro Users
- Industry Analyst Guy Kawasaki’s 10 ways to use Linkedin
The Future of Social Media, Graeme Wood THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad
Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet), Allender
Starting a blog, Dr. Corinne Weisgerber
The Social Graph Call, Wedbush Securities, November 2010, 10 ways to a killer blog, Robert and Maryam Scoble
NAVIGUER DANS LE CHAOS, UNE ÉTUDE SUR LES MÉDIAS SOCIAUX, LUC-ANDRÉ CORMIER How to Build a Blog, Mark James Normand
Social Media @ FORD, Scott Monty, November 2010 IS3241 Enterprise Social Systems, Technology Presentation, GameCheck
Slideshare Zeitgeist 2010, creative commons.org
How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner Channeling your inner youtube, Brad Richardson
Fashion and Digital Trends, Tom Ollerton How to create viral videos?m,November 2010, Tim Ho
Social Media in Four Minutes (or less), Tom Ollerton http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/
http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/
Social Networking Past, Present, Future, Mark Suster http://technmarketing.com/web/top-5-reasons-to-tweet/
Designing for interaction, Interfaces for socializing, Daniel Burka How to Pick Up Followers on Twitter, Guy Kawasaki
New business opportunities in retail, Hege Tenno
What is social media one year later, Espresso- http://brandinfiltration.com
OUT OF THE FISHBOWL, Marta Kagan Managing Director US | Espresso,
Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber
65. If you were interested in this presentation,
you may be interested in this one as well…
66. Author: Jean-François MESSIER
Global New Technologies Director at Mercuri International
Email: jfmessier@mercurifr.com
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