Rely on the trends of the branch of trade
Messe Erfurt stands for a dynamic exhibition site in a central location. Erfurt is easily reached from all key cities in Germany. Size-wise, Erfurt is the second-largest exhibition site in the new German states.
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Messe Erfurt GmbH image presentation
1.
2. Short and simple
As the second largest exhibition centre
For event organisers, exhibitors and
in the new federal states, Messe Erfurt
Facts and figures 2012
visitors, the Messe Erfurt site offers
GmbH has established itself as a forum
multi-purpose halls, separate conference
Turnover:
for companies and consumers in the
rooms at the adjacent Congress Center,
Events:
centre of Germany. Each year, around
plenty of parking, excellent transport
Exhibitors:
200 events take place here, drawing
connections and a full range of services
Visitors:
some 600,000 visitors and over 7,000
provided at the highest level of quality.
Trade fairs & exhibitions:
45
exhibitors. Messe Erfurt has 25,070
Congresses & conferences:
101
square metres of covered exhibition
Concerts & events:
€9.6 m
214
7,006
619,130
68
space and 21,600 square metres of
open air space.
Hall space:
25,070 m2
Open-air space:
21,600 m2
3. Welcome
Welcome to Erfurt: In the middle of it all
Even during times of international finan-
advantageous location in the heart of
cial crisis, trade shows continue to be a
Germany, for the benefit of its custom-
highly successful marketing tool. No-
ers. No city in the country is further than
where is this more true than in Germany,
three hours from Erfurt: organisers and
the world leader in trade exhibitions.
visitors can reach the exhibition centre
Experts agree that the key to keeping
quickly and easily from anywhere in
people coming to fairs in the future is to
Germany. In Erfurt they will find a
provide a feel-good factor. Venues and
modern exhibition and conference
events have to attract customers by
centre supported by an excellent range of
telling a story and making marketing
services. We have an ongoing program-
tangible. This applies equally to con-
me of investment in the site and event
ferences dealing with high-brow know-
services, allowing us to stand out among
ledge transfer and to the exciting appeal
our competitors, stay at the forefront of
of popular public events. 2017 sees the
new trends and provide state-of-the-art
beginning of a new story for Erfurt’s
communication technology. Our pooled
exhibition centre: That’s when the new
assets of transport links, modern exhib-
Inter City Express (ICE) hub goes into
ition and conference facilities and
operation, enabling Erfurt and its
dedicated service mean you can always
exhibition centre to make the most of its
depend on us for your success!
MESSE ERFURT – In the middle of it all
4. ICE journey times from 2017
Erfurt <–> Berlin:
1h 45m
Erfurt <–> Munich:
2h 30m
Erfurt <–> Dresden:
1h 50m
Erfurt <–> Frankfurt:
2h 10m
MESSE ERFURT – In the middle of it all
Well connected: from 2017, international visitors will be able to
get to Leipzig Halle Airport in just 28 minutes via the ICE service.
5. In the middle
of it all
The Free State of Thuringia is at the
centre of one of Germany’s biggest ever
infrastructure development projects.
All routes
Over €10bn is being invested in the
lead to Erfurt.
Deutsche Einheit Nr 8 (German Unity
ICE hub
No. 8) project to build a high-speed
2017
rail connection between Berlin and
Nuremberg.
With high-speed rail services at Erfurt
station, an ICE hub, and the long-distance road network in all directions
being connected to motorway junctions
across the Free State, there is no
disputing the appeal of Thuringia as
a top location for trade shows and
conferences. This will be a major
boost for Erfurt Messe.
42,000 people are expected to pass through Erfurt’s main railway station every day from 2017.
MESSE ERFURT – In the middle of it all
6. Size, accessibility and service: three reasons why Erfurt
is the perfect venue for hosted trade fairs and congresses.
7. Business
As part of our “Three-Part Harmony” strategy we will be providing:
in three-part harmony
Congress Center Erfurt
open-air concerts. When completed in
The Congress Center at Messe Erfurt
2016, it will be able to accommodate
offers twelve naturally lit rooms which
small to medium-scale conferences for
With its excellent geographical location,
can accommodate a total of more than
250-750 guests, concerts for audiences
attractive facilities and a wide-ranging
1,600 people. Hall 1 is connected to
of up to 2,000, and open-air events for
10,000 visitors and more.
programme of supporting events and
the Congress Center for large-scale
incentives, Erfurt is the ideal venue for
conferences and conventions and has
trade shows, conferences and events
capacity for a further 5,200 guests.
ICE City Erfurt
of all kinds. The new ICE hub will
All in all, this means the Congress
From 2017, the Inter City Express ser-
make Erfurt even more attractive.
Center together with the Hall can
vice will be coming to Erfurt, providing
International events will benefit from
meet every requirement for ancillary
high-speed rail links to and from all four
the direct connection to Leipzig Halle
rooms for seminars, workshops and
corners of the country. The state capital
Airport – a mere 28 minutes away on
press conferences.
will then be even more convenient as a
Multi-purpose arena
and as a destination for business trips
The Steigerwald stadium, home of the
generally. The ICE City development
venue for conferences and conventions
the Inter City Express.
football club Rot-Weiß Erfurt, is just
One location – three options
1-3X
project will generate attractive confe-
outside the city and is set for develop-
rence facilities for up to 400 people in
ment as a modern, multi-purpose
addition to the ICE hub, with 2017 the
arena at a cost of almost €35m. The
target date for completion.
space will also be available for trade
fairs, conferences, conventions and
MESSE ERFURT – In the middle of it all
8. Measured
for your success!
The Messe Erfurt exhibition site may not
be regular in shape but it is excellently
suited to its purpose. For event organisers, exhibitors and visitors, the Messe
Total exhibition space
Erfurt site offers multi-purpose halls,
in m2
separate conference rooms at the adjacent Congress Center, plenty of parking, excellent transport connections
and a full range of services provided at
the highest level of quality.
MESSE ERFURT – In the middle of it all
46,670
9. Capacities at a glance
Multi-purpose, adaptable facilities customisable for your event
Exhibition space
Hall 1 (multi-purpose hall)
Length/width/height
Total area
Rows of seating
74 / 74 / 12 m
5,600 m²
5,172
2,500 m²
Hall 1 (twin-level foyer)
Hall 2
84 / 84 / 8 m
7,000 m²
84 / 84 / 8 m
7,000 m²
900 m²
Hall 2 (foyer)
Hall 3
Hall 3 (foyer)
600 m²
Glass Hall
520 m²
Congress Center (foyer)
700 m²
Service Center (foyer)
250 m²
Halls and foyers (combined)
Open-air space
21,600 m²
Total
Prepared for any eventuality:
The Congress Center provides space
for conferences and exhibitions.
25,070 m²
46,670 m²
MESSE ERFURT – In the middle of it all
10. Germany’s top concert promoters value
the ambience and equipment at the multipurpose Hall 1.
Separately or together: Halls 2 and 3 have the
same design, and provide excellent facilities
for public and trade-only exhibitions alike.
11. Direct connection
Outside space
for outsize items
Halls 2 and 3 are identical exhibition
The outdoor area at the Erfurt exhibi-
halls, each with a floorspace of 7,000 m².
tion centre covers 21,600 m² and is
Both are connected via bright, natur-
directly adjacent to the three exhibition
ally- lit foyers to Hall 1 (multi-purpose
halls, making it easy to include outsize
hall) and to the outdoor area. The
exhibits, e.g. agricultural machinery or
covered walkway between the Congress
construction equipment in trade shows
Center and Hall 2 is only 25 m long,
and exhibitions. There is space to lay on
so getting to supporting exhibitions is
outdoor activities as part of an events
always quick and comfortable. Halls 2
programme, with possibilities ranging
and 3 have separate entrance points
from demonstrations of machinery to
and can be used either separately or
SUV test tracks and sports activities.
together.
A thousand possibilities
1,000
Congress Center Erfurt: Hosting over
60,000 visitors a year.
MESSE ERFURT – In the middle of it all
12. Multi-purpose Hall 1
Adaptable and multi-functional
Multi-purpose Hall 1 has a diverse range
is always possible. With no supporting
of possible uses and is the perfection
columns in the hall, audiences are guar-
location for trade fairs, concerts, sport-
anteed unobstructed views from all
ing events and corporate presentations.
seats. The hall’s height of 12 metres and
Concert promoters know it as one of
the roof’s 40-tonne load-bearing capacity
Germany’s most popular venues. Audi-
make Hall 1 ideal for large-scale TV
ences of up to 12,000 come to enjoy rock
productions and sports broadcasts.
concerts, sports events and TV shows, all
Programmes broadcast live from Messe
of which benefit from technical facilities
Erfurt include the iconic “Wetten,
of the highest order. The hall’s excellent
dass..?” variety show, boxing and
functionality ensures that a quick
many shows for MDR, the regional
turnaround between trade shows,
channel for central Germany.
conferences, concerts and other events
MESSE ERFURT – In the middle of it all
A clear view from every seat:
Multi-purpose Hall 1 has
impressive functionality.
13. Multi-purpose Hall 1
A fair size
Length/width/height
747412
Exhibition space
Hall 1 (multi-purpose hall)
Hall 1 (twin-level foyer)
Length/width/height
Total area
Rows of seating
74 / 74 / 12 m
5.600 m²
5.172
2.500 m²
MESSE ERFURT – In the middle of it all
14. Flying change
In just a short space of time, Hall 1 can
A spacious, naturally-lit twin-level foyer
be converted from a concert venue to a
affords additional exhibition space or
large-scale conference room with seating
a catering area as appropriate. With a
for up to 5,200 guests. Mobile stands and
variety of entrances to choose from,
variable partitioning make it possible to
Hall 1 can be used completely inde-
adapt the hall’s capacity to suit the event.
pendently of other events taking place
And the outdoor area directly adjacent to
at the exhibition centre.
the hall can always be incorporated if the
need arises.
In no time at all
from concert hall to
5,200
MESSE ERFURT – In the middle of it all
From Depeche Mode to Rammstein, from Pink
to Helene Fischer: the world of international
pop and rock music loves this popular venue.
16. Congress Center Ground Floor
Exhibition space
Length/width/height
Total area
Glass Hall
520 m²
Congress Center (foyer)
700 m²
Service Center (foyer)
250 m²
MESSE ERFURT – In the middle of it all
17. Congress Center
Room for thoughts
The Erfurt Congress Center offers an
provide space for exhibitions and ser-
amazingly extensive range of rooms.
vices. In addition to the 1,600 people
Guests enter a spacious, bright foyer
who can meet in the Congress Center,
to get to seven naturally-lit rooms (which
the Multi-purpose Hall, which can also
can be sub-divided into 12 seminar
be used as a conference room, allows
rooms) and can take a glass lift up to the
an extra 5,172 seats to be added to the
multi-purpose Panorama Room on the
capacity.
third floor, with its spectacular views
across Erfurt.
Seating in all rooms can be arranged in
rows, blocks or classroom-style with
desks, and there are modern technical
facilities for presentations, interpreting
services and shows. The biggest conference room in the Congress Center is the
Carl Zeiss Room, which has full technical
facilities for up to 726 seats and can also
Expand
your options
in a matter of minutes
7 › 12
be temporarily partitioned. The foyers on
each floor create a light atmosphere and
Congress Center Erfurt: Sustainable
conferences with feel-good factor!
MESSE ERFURT – In the middle of it all
18. Carl Zeiss Room: Suitable for any occasion,
from business seminars to grand event
opening ceremonies.
19. All-rounder
For conventions with supporting exhib-
Congress Center 3rd Floor
itions, Halls 2 and 3 can be booked as
multi-purpose all-rounders, each with
7,000 m² floor space. All the buildings
can be easily reached without getting
your feet wet, and have access to the
outdoor area whenever the occasion
may demand.
Hall 2 and the Congress Center are
connected by a covered walkway.
Conference rooms
Carl Zeiss Room (incl. gallery)
Rows of seating
Total area
726
585 m²
Panorama Room
380
554 m²
Christian Reichart
231
223 m²
Heinrich Ehrhardt
96
83 m²
Ernst Abbe
86
55
69 m²
Joseph Meyer
53
4X
80 m²
Adam Ries
Four floors of open space
56 m²
MESSE ERFURT – In the middle of it all
20. Networked services
for success
Booth construction / Technology /
Marketing services
Catering and events
Logistics
∙ Electronic advertising spaces on site
∙ Booth catering and delivery service
∙ Electronic visitor registration
∙ Visitor registration
∙ Banquet and conference catering
∙ Online booking system
∙ Photography service
∙ Event organisation
∙ Booth construction systems
∙ Exhibition staff
∙ Furnishings, equipment, crockery hire
∙ Press centre
Visitor services
∙ Carpet
∙ Online accreditation
∙ Hotel and travel service
∙ Electrical connection
∙ On-site and online press kit space
∙ Online ticket service
∙ Water supply, vacuum and compressed
∙ Trade magazine racks
∙ Multi-purpose Messe restaurant
∙ Organisation of press conferences
∙ Travel cards for free use of ÖPNV
air connection
∙ Suspended displays from hall roof
local transport
∙ Booth supervision, cleaning service
∙ Waste disposal
∙ Telecommunications and accessories
We will increase your visibility to visitors.
∙ Transportation services
Make your exhibition even more success-
∙ Parking for trucks, cars, containers,
ful using the latest advertising facilities at
trailers
the exhibition centre. 32 LCD and LED
∙ Hotel and travel service
screens will make sure your message rea-
∙ Digital visitor guidance
ches all visitors to the exhibition centre.
MESSE ERFURT – In the middle of it all
Eye-catching messages
32
21. Providing a full range of services including everything from online bookings to travel
information, the team at Messe Erfurt is committed to making sure things run smoothly
so everyone has a pleasant experience, whatever the event.
MESSE ERFURT – In the middle of it all
22. Messe Erfurt’s own exhibitions
Thüringer Immobiliengespräche
Thuringia Real Estate Conference
sport.aktiv
sports & outdoor activities exhibition
inoga – Trade Fair for the Hotel,
Catering and Hospitality Sector
Haus.Bau.Energie.
The Thuringian Construction Trade Fair
Faszination Haar+Kosmetik
Championship and Trade Fair
FabCon 3.D – German Personal
Fabrication Convention
Rapid.Tech – Trade Fair and User's
Conference for Rapid Technology
immo.invest Thüringer Investorentag
Thuringia Investors’ Day
Wind.Energie
Wind.Energy – a Conference
for Central Germany
Grüne Tage Thüringen
Green Days of Thuringia
agricultural show
Reiten-Jagen-Fischen
Riding, Hunting, Fishing
Rassehunde-Ausstellung
International Dog Show
MESSE ERFURT – In the middle of it all
23. Staging trade fairs
Shaping the location
We see ourselves as a location with a role
Putting policy into practice: Events
as a driving force: There are a number of
such as Wind.Energy – a Conference for
significant socio-political issues that go
Central Germany, Thuringia Investors’ Day
into the trade fairs we put on – opportuni-
and the Thuringia Real Estate Conference
ties for central and eastern Germany,
are aimed at consolidating networks
creating networks within the commercial
within the local economy and marketing
world, generating marketing for the re-
Thuringia as a business location.
gion. As a result, Erfurt becomes a beacon.
Focussing on the consumer: The
Targeting the future: While newcomers
consumer fairs are a major attraction for
and experts convene at the Rapid.Tech con-
thousands of visitors from all over central
ference and trade fair to discuss the latest
Germany. Events such as the Automobil-
trends in generative manufacturing tech-
messe (Car Show), Riding, Hunting, Fishing,
nology, the most recent technology high-
Green Days of Thuringia agricultural show,
light in the calendar, FabCon3.D, aims to
the sport.aktiv sports and outdoor activities
appeal to the growing community of fans
exhibition, and Erlebniswelt Modellbau
of 3D printing. Messe Erfurt is the only
(World of Models) are packed with exciting
venue that illustrates the industrial and
displays and visitor experiences.
private applications of this technology.
Keep talking: More than 7,000 exhibitors put
their faith in the communicative power of the
Erfurt trade shows.
MESSE ERFURT – In the middle of it all
24. Sustainability,
on principle
It’s only natural.
Bees on the roof.
The Congress Center and all the halls
Ecology in practice: With the support of
have been designed to be multi-funct-
the Thuringia Beekeepers’ Association
ional with an emphasis on ecology and
we have five colonies of bees in hives on
economy. Messe Erfurt makes every ef-
the roof of Messe Erfurt. These produce a
fort to ensure that all aspects of the trade
total of 125 kg of honey a year, presented
fair business are made to be sustainable –
in small jars as a token of the exhibition
from organisation, booth construction,
centre’s commitment to the environ-
and hosting supporting events, to show-
ment.
related traffic and energy consumption.
Our long-standing involvement in
regional environmental projects and
the planned international Green Globe
certification scheme brings the assurance
that resource efficiency is a key factor in
One hundred and twentyfive golden kilos of
the hosting of trade fairs, conferences,
sweet sustainability
concerts and events – not least as all
125
electricity used is 100% green energy.
MESSE ERFURT – In the middle of it all
Comfort with a clear conscience: Messe Erfurt
brings economy and ecology together in harmony.
26. Erfurt – a city at the centre of things:
where the medieval meets the modern.
27. Erfurt
www.erfurt.de
A city at the centre of things
Erfurt is the capital of the Free State of
culture and food products, microsystems
Thuringia. Thuringia’s state assembly and
Erfurt factfile
technology and optoelectronics, and
government and the Federal Labour Court
logistics. Approximately 13,000 firms
Population:
203,000
are located here and play an important
are based in Erfurt, proving the city’s
Green spaces:
4,364 ha
part in highlighting Erfurt’s character as
credentials as an attractive business locat-
Students:
an urban centre. Now, at the beginning of
ion. Erfurt boasts one of the best-preser-
Attracting business:
the third millennium, the city is also be-
ved medieval city centres anywhere in
Transport:
nefiting from its geographical position in
Germany, with its landmark pairing of St
Hotels:
the centre of Germany and of a united
Mary’s Cathedral and St Severus’ Church.
10,440
14 business parks
A4, A71, ICE, airport
63 hotels with 4,799 beds
Europe, particularly where advantages
of infrastructure are concerned. Major
More dynamic than Berlin
pan-European routes for all forms of
In a survey conducted by the Initiative
transport meet here at the intersection
Neue Soziale Marktwirtschaft (INSM, a
of East-West and North-South axes. As a
German think tank), which ranked Germ-
commercial location it is characterised by
any’s 50 most populous cities according
its wide diversity of industries, which can
to their dynamism as reflected by develop-
be grouped into five main areas of compe-
came in 6th place with 55.6 points, well
the media and creative industries, horti-
4,799
ment during the period 2006–2011, Erfurt
tence: mechanical and plant engineering,
Comfortable hotel beds
ahead of Berlin and Hamburg.
www.insm-wiwo-staedteranking.de
MESSE ERFURT – In the middle of it all
28. Thuringia
www.thueringen.de
A business location
When asked to characterise their home
Diversity: 97,000 companies from all
Vitality: In a ranking of federal states
state, Thuringians respond with a healthy
industries
conducted by Initiative Neue Soziale
“W”s of woods, Weimar, and (brat)wurst.
Opportunity: Nine state universities
woche magazine in 2012, Thuringia was
A better description of the German fede-
and colleges of higher education,
rated fourth for dynamism.
ral state of Thuringia might be represen-
50,000 students
dose of self-deprecation, citing the three
Marktwirtschaft (INSM)* and Wirtschafts-
Thuringia factfile
ted by the words change, value creation,
and economic strength. For some years
Speciality: Over 200 million bratwurst
now Thuringia has been a leader in the
sausages are sold every year in Thuringia.
Area:
16,172 km2
automotive supplier industry and in me-
Around 100 million more are sold out-
Population:
2.23 million
chanical engineering. At the same time
side the Free State. Annual production of
GDP 2012:
the region is becoming an increasing
the ‘Thüringer Rostbratwurst’ weighs in
force in the high-tech industries such as
at about 40,000 tonnes.
ICT, biotechnology and optoelectronics.
Over 2,000 industrial enterprises provide
Quality: Thuringia is the best investment
employment in the region.
location in Germany and western Europe.
That’s the conclusion of the US Site Selec-
Proficiency: 94 market leaders and top
tion magazine in its recent study, “The
technology firms
2010 Global Best to Invest Rankings”.
MESSE ERFURT – In the middle of it all
Market leaders
94
* INSM – a German think tank
€49.25bn
29. Future with tradition. The Free State of Thuringia
shines both as a location where innovation is at
home, and as an attractive tourist destination.
MESSE ERFURT – In the middle of it all