Whether they realise it or not, every company is in the user experience (UX) business. Naturally, the best products and services have design at their very core; placing the user at the centre of the design process means we can create more consistent and delightful experiences. At its inception, the UX field was primarily focused on design for the web. However, technological progression means that cutting-edge UX has become more strategic; it examines multiple ‘touch-points’, and how they should all work together to provide a harmonised route to the internet for users. This is because the technology used to access the web is constantly changing, with new web-enabled devices of all shapes and sizes released every day. Users expect a consistent and meaningful experience everywhere; they jump between touch-points, expecting to see the same data and settings across platforms. So, the role of the UX professional has grown from initial consideration of web, mobile and email screens towards facilitating users’ switch between modalities; further challenges and opportunities are even raised by the Internet of Things’ presentation of low-powered devices, interconnecting to websites and smartphones (via APIs). Danny’s talk will delve into how this strategic UX approach can transform your business strategy, to achieve that elusive, brilliant experience for every user, regardless of how they have chosen to access the web. Here, it will draw on Cyber-Duck’s successful client work, built on our research-driven, user-centred design (UCD) process, which blends with lean and agile project management methodologies to achieve ISO accreditation.

1. H O W U S E R C E N T R E D
D E S I G N & L E A N B E N E F I T
C R O S S - C H A N N E L D E S I G N

2. !
1. A B O U T D A N N Y
2. W H Y I S C R O S S - C H A N N E L E X P E R I E N C E S O I M P O R TA N T
3. W H AT I S T H E P U R P O S E O F G R E AT C R O S S C H A N N E L U X
4. E X A M P L E S
5. G U I D I N G P R I N C I P L E S F O R G R E AT C R O S S C H A N N E L U X
E M O T I O N A L
AVA I L A B L E & S E A M L E S S
C O N T E X T O P T I M I S E D
S C A L A B L E & C O N S I S T E N T
6. A P P R O A C H & P R O C E S S
7. C O N C L U S I O N

4. W H Y I S C R O S S - C H A N N E L U S E R
E X P E R I E N C E I M P O R TA N T ?

5. W H AT I S T H E P U R P O S E O F
G R E AT C R O S S - C H A N N E L U X ?

6. C U S T O M E R S WA N T
E N G A G E M E N T
B R A N D S WA N T
L O YA LT Y
!
VA L U E
=
http://o5.com/author/kent/http://www.1emulation.com/forums/topic/34786-opinion-oculus-ridiculous-my-take-on-the-oculus-rift/

7. T H E B A R H A S B E E N S E T. Y O U
E I T H E R E X C E E D I T O R FA I L .
W H Y E V E RY O N E I S I N T H E U X B U S I N E S S
http://www.imore.com/best-passbook-compatible-apps-iphone

10. http://blogs.ft.com/tech-blog/2014/01/teenagers-summly-app-leaps-into-yahoo-product-suite/yahoo-launches-news-aggregation-and-summary-app-news-digest-i/

14. http://www.thedrum.com/opinion/2014/07/25/another-flurry-acquisition-activity-confirms-yahoos-reinvention

17. 1. E M O T I O N A L
2. AVA I L A B L E & S E A M L E S S
3. C O N T E X T O P T I M I S E D
4. S C A L A B L E & C O N S I S T E N T
G U I D I N G P R I N C I P L E S

18. http://en.last-video.com/video-advertissement-jeorge-cloonet-nespresso
E M O T I O N A L

19. H T T P : / / A L LT H I N G S D . C O M / 2 0 1 3 0 5 2 9 / T O M O R R O W L A N D - T O D A Y- D I S N E Y- M A G I C B A N D - U N L O C K S - N E W - G U E S T- E X P E R I E N C E - F O R - PA R K - G O E R S /
AVA I L A B L E & S E A M L E S S

20. AVA I L A B L E & S E A M L E S S

21. “ C O N F O R M I T Y I S T H E
J A I L E R O F F R E E D O M A N D
T H E E N E M Y O F G R O W T H ”
J O H N F K E N N E D Y

22. H T T P : / / W W W. V VA L L PA P E R . N E T / 2 0 1 1 / 0 9 / E I F F E L - T O W E R - H D - D E S K T O P - WA L L PA P E R S . H T M L
S C A L A B L E & C O N S I S T E N T

23. http://www.wordstream.com/blog/ws/2011/10/12/online-marketing-and-technology-news
S C A L A B L E & C O N S I S T E N T

28. H O W T O
‘ P R A C T I C A L LY ’
A P P R O A C H C R O S S
C H A N N E L U X

29. P R O C E S S ( V I A U S E R C E N T R E D D E S I G N )
1. I M M E R S I O N & B R A N D M A P P I N G
2. S TA K E H O L D E R S E N G A G E M E N T
3. P E R S O N A R E S E A R C H
4. D E S I G N & I T E R AT E

31. I M M E R S I O N & B R A N D M A P P I N G

32. I M M E R S I O N & B R A N D M A P P I N G

33. “ T H E T I P P I N G P O I N T F O R M E I S W H E N T H E P E R C E I V E D
VA L U E O F S O M E T H I N G I S S O G R E AT, Y O U D O N ’ T Q U E S T I O N
T H E B I L L . P E R C E I V E D VA L U E I S A N E M O T I O N A L T H I N G . ”
S TA K E H O L D E R E N G A G E M E N T

34. W I T H P E R S O N A S , W E E X T R A C T T H E I R
E M PAT H E T I C F E E L I N G S T O WA R D S T H E B R A N D
A N D O B TA I N D O Z E N S O F K A I Z E N S U G G E S T I O N S .
P E R S O N A R E S E A R C H

35. D E S I G N & I T E R AT E

36. C O N C L U S I O N
1. P R O V O K E E M O T I O N S O N A L L T O U C H P O I N T S
2. E N S U R E AVA I L A B I L I T Y A N D S E A M L E S S E X P E R I E N C E S
3. O P T I M I S E F O R U S A G E A C R O S S C O N T E X T
4. S C A L E I N A L E A N A N D C O N S I S T E N T WAY
5. C O N S TA N T LY I T E R AT E U S I N G R E A L H U M A N F E E D B A C K

37. T H A N K Y O U !
@ C Y B E R D U C K _ U K
@ D A N N Y _ B L U E S T O N E
Credits to responsivelogos.co.uk for providing examples of how logos can scale across devices and browsers