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Barry Wellman
NetLab
iSchool, University of Toronto
http://groups.chass.utoronto.ca/netlab/
wellman@chass.utoronto.ca
In a Nutshell
 The Bad:
 Fixed belief that we are becoming
more disconnected as our silos break down
 The Good
 Realization that the triple revolution is creating new,
less-silo’ed opportunities for connectivity
 The Ugly
 Doing the hard work of collecting
systematic evidence to evaluate networked life
4
Traditional Small Groups: Door-to-Door “Silos”
• Old workgroups (& communities) based on
- proximity, bureaucratic hierarchy, kinship
•All observe and interact with all
• Deal with only one group
• Knowledge comes only from within the
group – and stays within the group
5
The Bad: Recurrent Claims That
Things Are Always Falling Apart
 From urbanization, bureaucratization, industrialization,
capitalism/socialism & technological change – to the internet and
mobile
 Thomas Jefferson: great constitutionalist, but loved silos
 "The mobs of great cities add just so much to the support of pure
government, as sores do to the strength of the human body” (1784)
 Ferdinand Tönnies (Gemeinschaft und Gesellschaft, 1887)
thru Robert Putnam (Bowling Alone, 2000)
to Sherry Turkle (Alone Together, 2010)
The Good
The Turn From Groups
To Social Networks
6
The Triple Revolution
 Three Phenomena Intertwined
 1. Social Network: Reach Beyond Tight Groups:
 More Multiplicity, Partial Attention, Less Boundaries
 2. Internet: Personalization, Weakened Distance
 3. Mobile-ization of Info & Communication
 Hyper-Personal Body Appendages: Third Skin
 Accessible To You
 Available To Others
 Networked Individualism
7
8
18 Month Old Boys with their Favorite Toys:
Mom’s Laptop & Dad’s iPhone
Person To Person:
Networked Individualism
 Mobile Phones, Portable Computing
 Individual, not work group or household
 Personalized networking
 Tailored media interactions
 Hyperconnectivity
 Private concerns replace public
 Online interactions linked with offline
 Glocalization
10
People Function as Networked Individuals
With Partial Membership in Multiple Networks
 .. and less as group or category members
 Social ties & events organized around the individual rather
than a social unit such as a family, neighborhood, school, or
organization
 The person has become the individual unit of
social connectivity; and not the place,
 be it workplace, school, or household
 Agency: Each person operates own network
 Mobile phones and internet allow person-to-person contact
to supplement place-to-place communication
 The social network revolution has provided the opportunities
– and stresses – for people
to reach beyond the world of tight groups
11
Networked Individualism:
Person-to-Person
Structural Changes
Linked as Individuals
Less Groupiness
More Agency
Less Place Bound
More Achieved, Less Ascribed
The New Media is
The New Neighbourhood
 Lines between info, communication have blurred
 Geographic location is real, but less important
 In addition to neighbours, workmates:
 Most info-sharing transcends spatial & social boundaries
 Networked individuals can exchange & create media
 Projecting their voices to more extended audiences
that become part of their social worlds
MIT Press 358 pp $14 (Kindle $9)
The Ugly:
Actually Doing the Research
 Fourth study of residents of East York, Toronto since 1968
 In-depth interviews with 101 residents. Transcribed, anonymized
 Research Issues
 Nature of life in multiple teams
 How does digital fit into ordinary life
 And what does mobile add?
 Home-work connectivity
 Privacy concerns
 Variations by age, gender, SES, family situations
Preliminary Findings
 People value privacy – from each other, not institutions
(NSA, Google)
 Everyday use of digital media integrated with rest of life
– use whatever is handy and appropriate
 Multiple connectivity
 Lots more this year as we analyze
16
Networked Individual --
Nelu Handa @ Internet Café, Toronto

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Networked for Life by Barry Wellman (NetLab) at mesh14

  • 1. Barry Wellman NetLab iSchool, University of Toronto http://groups.chass.utoronto.ca/netlab/ wellman@chass.utoronto.ca
  • 2. In a Nutshell  The Bad:  Fixed belief that we are becoming more disconnected as our silos break down  The Good  Realization that the triple revolution is creating new, less-silo’ed opportunities for connectivity  The Ugly  Doing the hard work of collecting systematic evidence to evaluate networked life
  • 3.
  • 4. 4 Traditional Small Groups: Door-to-Door “Silos” • Old workgroups (& communities) based on - proximity, bureaucratic hierarchy, kinship •All observe and interact with all • Deal with only one group • Knowledge comes only from within the group – and stays within the group
  • 5. 5 The Bad: Recurrent Claims That Things Are Always Falling Apart  From urbanization, bureaucratization, industrialization, capitalism/socialism & technological change – to the internet and mobile  Thomas Jefferson: great constitutionalist, but loved silos  "The mobs of great cities add just so much to the support of pure government, as sores do to the strength of the human body” (1784)  Ferdinand Tönnies (Gemeinschaft und Gesellschaft, 1887) thru Robert Putnam (Bowling Alone, 2000) to Sherry Turkle (Alone Together, 2010)
  • 6. The Good The Turn From Groups To Social Networks 6
  • 7. The Triple Revolution  Three Phenomena Intertwined  1. Social Network: Reach Beyond Tight Groups:  More Multiplicity, Partial Attention, Less Boundaries  2. Internet: Personalization, Weakened Distance  3. Mobile-ization of Info & Communication  Hyper-Personal Body Appendages: Third Skin  Accessible To You  Available To Others  Networked Individualism 7
  • 8. 8 18 Month Old Boys with their Favorite Toys: Mom’s Laptop & Dad’s iPhone
  • 9. Person To Person: Networked Individualism  Mobile Phones, Portable Computing  Individual, not work group or household  Personalized networking  Tailored media interactions  Hyperconnectivity  Private concerns replace public  Online interactions linked with offline  Glocalization
  • 10. 10 People Function as Networked Individuals With Partial Membership in Multiple Networks  .. and less as group or category members  Social ties & events organized around the individual rather than a social unit such as a family, neighborhood, school, or organization  The person has become the individual unit of social connectivity; and not the place,  be it workplace, school, or household  Agency: Each person operates own network  Mobile phones and internet allow person-to-person contact to supplement place-to-place communication  The social network revolution has provided the opportunities – and stresses – for people to reach beyond the world of tight groups
  • 11. 11 Networked Individualism: Person-to-Person Structural Changes Linked as Individuals Less Groupiness More Agency Less Place Bound More Achieved, Less Ascribed
  • 12. The New Media is The New Neighbourhood  Lines between info, communication have blurred  Geographic location is real, but less important  In addition to neighbours, workmates:  Most info-sharing transcends spatial & social boundaries  Networked individuals can exchange & create media  Projecting their voices to more extended audiences that become part of their social worlds
  • 13. MIT Press 358 pp $14 (Kindle $9)
  • 14. The Ugly: Actually Doing the Research  Fourth study of residents of East York, Toronto since 1968  In-depth interviews with 101 residents. Transcribed, anonymized  Research Issues  Nature of life in multiple teams  How does digital fit into ordinary life  And what does mobile add?  Home-work connectivity  Privacy concerns  Variations by age, gender, SES, family situations
  • 15. Preliminary Findings  People value privacy – from each other, not institutions (NSA, Google)  Everyday use of digital media integrated with rest of life – use whatever is handy and appropriate  Multiple connectivity  Lots more this year as we analyze
  • 16. 16 Networked Individual -- Nelu Handa @ Internet Café, Toronto