Introduction to Events, History, Overview of the Events Industry

2. Events Management
M.Aldana

3. What is an Event?
• An event is commonly understood as an
occurence; something that happens.
• Goldblatt (2002) defined special events as
“a unique moment in time celebrated with
ceremony and ritual to satisfy specific
needs.”
• The word Event came from the
Latin word E-venire which means
outcome

4. Events on Two Perspectives
• A special event is a one-time or
infrequently occuring event
outside normal programs or
activities of the sponsoring or
organizing body; or
• To the customer or guest, a special event is an
opportunity for leisure, social or cultural
experience outside the normal range of choices
or beyond everyday experience. – D. Getz
(1997)

5. History of Events
• Events can be traced back to early history,
when communities would gather for
religious worship and celebration.

6. History of Events
• As society started to create towns and
social systems, event venues became an
intrinsic dimension of the town planning
process.

7. History of Events
• Romans cities often included arenas and
amphitheaters for shows and events,
forums, or marketplaces for trading and
community events, and shrines and
churches for religious celebration.

8. History of Events
• 18th and 19th centuries produced a wider
range of products and equipment, the
commensurate growth in world trade led to
the development of trade fairs and
exhibitions.

9. History of Events
• The evolution of the events sector reflects
the social, political, economic,
environmental and technological growth of
society. For these reasons, the events
sector will also change in the future.

10. Characteristics of Events
• Are unique occurences that do
not happen very often
• Have a limited duration
(happening within hours or days
at the most)
• Happen with a live audience in
attendance
• Require one or more groups to
plan and organize
• Are staged for a purpose

11. Characteristics of Events
• Often “once in a lifetime” experience for
participants.
• Generally expensive to stage
• Takes place in a short span of time
• Requires long and careful planning
• Generally takes place only once
• Carries a high level of risk – financially and
by safety
• A lot is at stake, including the event
management
• (Van Der Wagen, 2007)

12. • To sum it, “Events are unique happenings
that bring people together for a purpose”

13. Events Management
• Event management is the application of
project management to the creation and
development of festivals, events and
conferences.

14. Events Management
• Event management involves studying the
intricacies of the brand, identifying the
target audience, devising the event
concept, planning the logistics and
coordinating the technical aspects before
actually launching the event.

15. Types of Events
• Accoring to purpose: (4 C’s)
– Celebrate
– Commune
– Convene
– Commerce

16. Celebrate
• Events bring together to celebrate
life’s milestones and
accomplishments, and to perform
rituals or ceremonies as required
by religion, culture or society.

17. Commune
• Events bring people together to
commune and strengthen bonds
of friendship and restore
relationships.

18. Convene
• Events bring together to convene,
that is to share and pass on
knowledge among peers and
colleagues.

19. Commerce
• Events bring people together for
commerce – to market and
promote product offerings.

20. Type of Events
• According to number of participants:
– This may range from limited board meetings
to wide-scale conventions with thousands of
delegates.

21. Type of Events
• According to frequency:
– Can be monthly, quarterly, semestral, annual,
biennial, or on a need to basis.

22. Size of Events
• Minor Events
– Most events fall in this category – meetings
parties, celebrations award ceremonies,
sporting finals and may other community and
social events fit into this category.
– Examples: 18th Birthday, Angelite of the Year,
CHM days

23. Size of Events
• Major Events
– These events attract significant local interest
and large numbers of participants, as well as
generating significant tourism revenue.
– Examples: Bench Universe Fashion Show,
Miss Earth

24. Size of Events
• Hallmark Events
– Are designed to increase the appeal of a
specific tourism destination or region.
– Examples: Carnaval in Rio de Janeiro,
Panagbenga in Baguio

25. Size of Events
• Mega-events
– The largest events and are generally targeted
at international markets.
– Examples: Olympic Games, World Cup
Finals, Superbowl

26. Size of Events

27. Other Types of Events
• Sporting
• Entertainment, arts, cultural
festivals
• Commercial, marketing and
promotional events
• Meetings, conventions and
exhibitions
• Family events
• Fundraising
• Miscellaneous events

28. Types of Events

29. Types of Events

30. Event Leadership
• Event leadership is a profession that
requires public assembly for the purpose
of celebration, education, marketing and
reunion.

31. Goldblatt Model for the Event
Leadership Profession

32. Event Team
• An event manager is generally
supported by a team which grows
exponentially as the event draws
near.
• The manager typically works with a
number of contractors (venue
managers, stage managers,
lighting, audio & video companies,
entertainers, security companies,
catering companies, printers, etc

33. Event Team
• the team that researches, plans,
designs, coordinates and
evaluates an event.
• “a pulsing organization” (Toffler,
1980)

34. Ethical Issues
• As with all modern professions,
the presence of a code of ethics
can enhance the reputations of
those involved, and can assist the
customers to feel confident in
their choice of event manager,
supplier or contractor.

35. Ethical Issues
Ethical issues include, gifts or
kickbacks associated with
commission procedures,
bookings at venues,
subcontracting, confidentiality of
information, overbooking and
overpricing.
The International Special Events
Society (ISES) came up with a
Code of Ethics.

36. ISES Code of Ethics
• Promote and encourage the
highest level of ethics within the
profession of the special events
industry while maintaining the
highest standards of professional
conduct. Strive for excellence in all
aspects of our profession by
performing consistently at or above
acceptable industry standards.

37. ISES Code of Ethics
• Use only legal and ethical means
in all industry negotiations and
activities.
• Protect the public against fraud
and unfair practices, and promote
all practices which bring respect
and credit to the profession.

38. ISES Code of Ethics
• Provide truthful and accurate
information with respect to the
performance of duties. Use a
written contract clearly stating all
charges, services, products,
performance expectations and
other essential information.
• Maintain industry-accepted
standards of safety and sanitation.

39. ISES Code of Ethics
• Maintain adequate and appropriate
insurance coverage for all
business activities.
• Commit to increase professional
growth and knowledge, to attend
educational programs and to
personally contribute expertise to
meetings and journals.

40. ISES Code of Ethics
• Strive to cooperate with
colleagues, suppliers, employees,
employers and all persons
supervised, in order to provide the
highest quality service at every
level.

41. The Philippine Events Industry
• In the Philippines, event management is
still a young but rapidly rising industry.
Most event management industries trace
their roots in the advertising and PR
industries, hospitality, tourism, exhibits
and exposition, and marketing.

42. The Philippine Events Industry
• Many event
planners/managers/coordinators learned
to manage events as part of their job.
• Many of those who focus on weddings and
birthdays, learned the business by
planning their own events first.

43. The Philippine Events Industry
• As Asia’s pioneer in conventions, the
Philippines can easily host an international
event with expertise and creative
approaches.

44. CONVENTION AND
EXHIBITION FACILITIES
– PHILIPPINE
INTERNATIONAL
CONVENTION CENTER
(PICC)
CCP Complex, Roxas
Boulevard, Manila,
Philippines

45. CONVENTION AND
EXHIBITION FACILITIES
– SMX CONVENTION
CENTER (Mall of Asia)

46. CONVENTION AND
EXHIBITION FACILITIES
– WORLD TRADE
CENTER – MANILA

47. CONVENTION AND
EXHIBITION FACILITIES
– CEBU
INTERNATIONAL
CONVENTION
CENTER (CICC)