The document summarizes the first annual What If innovation summit held at Ohio State University's Fisher College of Business. It thanks the students, community partners, faculty, and speakers who made the event a success. It also recognizes the work of Innovation Fisher leadership and their advisor Michael Bills in organizing the event and helping the student group grow. The summit featured presentations from business and nonprofit leaders on topics like education, footwear, consumer goods, and more to provide inspiration for incorporating innovation in careers.

1. EDUCATION
FOOTWEAR
CONSUMER GOODS
MUSEUMS
INFORMATION
DIGITAL MARKETING
FROZEN TREATS
WATER
COMMUNITY
WHAT IF ?
#WhatIF10

2. T TABLE OF CONTENTS
hank you all for attending What If, the first annual
innovation summit at the Fisher College of Business.
Innovation Fisher has been blessed to have the strong
level of student and community engagement necessary to put
on an event such as What If. The organization, which did not
FRONT COVER
exist as recently as June 2009, has grown to include over 120
Fisher graduate students interested in incorporating innovation
practice into their careers and daily lives. These students have
given their time and talent to build what we think will be one of
the pillar student organizations within Fisher.
All of this could not have been done without a strong
commitment from the Columbus community and the Fisher Welcome Letter From IF
College of Business faculty and staff. Innovation Fisher President Dave Shaw Table of Contents
will be able to offer Innovation Fellowships, paid internship
placements, to its members as well as paid, external consulting
engagements thanks to the partner organizations that have
What is Innovation Defined
demonstrated a belief in innovation as a key component of
Innovation FIsher
business training.
In addition to the tireless work of the Innovation Fisher Thursday’s Schedule
Thursday’s Schedule
leadership team, we can owe much of our success to Michael
Bills, whose role as advisor of Innovation Fisher has opened
up countless doors and opportunities for the group. He and IF Speaker Bios
have been aided by strong faculty support through Karen Wruck Speaker Bios
and others and we are supremely thankful to Fisher for helping
IF grow. Friday Invitation
Speaker Bios
Finally, we cannot thank the slate of speakers for Thursday and
Friday’s events enough for offering their time and effort to What
If, providing an amazing foundation that will only grow as IF
grows and matures. Thank you for such an amazing inaugural
event.
Enjoy What If and thank you for supporting Innovation Fisher.
David Shaw BACK COVER: Space for Doodling
Founder & President, Innovation Fisher
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3. Innovation refers to the new
products, services, business models,
processes and other initiatives which
drive top-line revenue growth in a
consumer-focused, multidisciplinary,
holistic manner. Innovation can
mean different things to different
people and is for Innovation Fisher
an evolving concept seen through
the lens of practical, real-world
implementations of innovation
practice principles.
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4. EVENTS FOR
THURSDAY
MAY 6 th
B ICE CREAM
R TASTING
E UNDER THE
TENT- A
A TASTING
K WITH JENI
BRUCE LAVASH
KELLY MOONEY
PECHA KUCHA
MICHAEL BILLS LARRY SANGER
DEAN POON MARTIN KEEN JENI BRITTON
SHERRI GELDIN
PETER THUM
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5. SPEAKER
was one of the major contributors to the creation of P&G’s
Always feminine products business – with current global sales of
over 5 billion dollars. He holds over 30 patents for various paper
BIOS
and disposable products.
SHERRI GELDIN
Director, The Wexner Center for the Arts
Sheri Geldin has been the director of the Wexner Center for the
Arts for the past 17 years. Under her leadership, the Wexner
CHRISTINE A. POON Center has become one of the foremost contemporary art
Dean, The Fisher College of Business venues, known for its global reach and variety of programs in
Christine A. Poon was appointed Dean and John W. Berry, Sr. the visual, performing, film, media and design arts. Geldin was
Chair in Business at The Max M. Fisher College of Business at recognized as one of the 20 leading international art museum
The Ohio State University in April 2009. Poon comes to Fisher directors in the December 2009 art issue of “Vanity Fair, elected
”
after a 30-year career in the health-care industry, most recently chair of the Andy Warhol Foundation for the Visual Arts in New
as vice chairman and worldwide chairperson of Pharmaceuticals York City, and most notably received the Chevalier de l’ Ordre
at Johnson & Johnson. She served as a member of the des Arts et des Lettres by the French cultural Ministry in Paris for
company’s Board of Directors and Executive Committee and her demonstrated commitment to furthering the arts throughout
was responsible for managing the pharmaceutical businesses the world. Prior to her position as director of the Wexner Center,
of the company. Her areas of expertise include domestic and Geldin served for many years as associate art director for the
international business operations and sales and marketing. Museum of Contemporary Art, Los Angeles. Geldin received
both her Bachelor of Arts degree in Art History and her MBA
MARTIN KEEN with a specialization in Arts Management from UCLA.
Founder, Keen Footwear
As head of Keen Design Studio, an industrial design firm PETER THUM
based in Rhode Island, Martin Keen found himself frustrated Social Entrepreneur, Founder Ethos Water
and unfulfilled working with footwear brands that placed a Thum had the idea for Ethos Water in 2001 while working for
premium on disposable fashion and quick profit over function McKinsey & Company on a project in South Africa where he saw
and sustainability. This led Keen to develop a new brand known water issues firsthand. Thum led Ethos as President through
instead for practicality, utility, integrity and leadership in its social its acquisition by Starbucks in 2005. From 2005 to 2008, he
and environmental commitments. The company that bears his managed Ethos and other businesses as a vice president of
name is now the fastest-growing outdoor brand in the world Starbucks and guided its philanthropy as a Director of the
offering more than 800 styles of footwear, bags and socks. Starbucks Foundation. Starbucks donates US$0.05 per bottle
Since 2004, KEEN® has partnered with more than 19 global sold to the Ethos Water mission. To date, Ethos Water has
environmental, conservation and social non-profit organizations generated more than $6.2 million for water programs around
and has distributed more than $2.4 million. With limited the world, helping more than 420,000 people get access to safe
resources and widely different goals, KEEN®’s Hybrid.Care water, sanitation and hygiene education.
partners have promoted change through community, education
and understanding. LARRY SANGER
Co-founder, Wikipedia
BRUCE LAVASH Larry Sanger is best known as co-founder of Wikipedia and
Research Fellow, Vic Mills Society, Procter & Gamble founder of Citizendium, a newer wiki encyclopedia project that
Bruce Lavash, a native of Cincinnati, Ohio, is an OSU Mechanical combines public participation with gentle expert guidance, and
Engineering alumnus, earning a BSME in 1977 and an MSME in requires real names of all contributors. He now devotes most
1978. Since then, he has been at Procter & Gamble, mostly in of his time to WatchKnow.org, an educational video site for
the research and development of tissue/towel and disposable children. Dr. Sanger has frequently spoken and written about
products. He is presently a Research Fellow in P&G’s Victor collaborative content and related subjects. He has also taught
Mills Society, which recognizes P&G’s top technologists with a philosophy, specializing in epistemology, at OSU. He grew up in
sustained track record of business building innovations. Bruce Anchorage, Alaska, received his B.A. in philosophy from Reed
College and his Ph.D. in philosophy from Ohio State in 2000.
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6. PLEASE COME BACK
KELLY MOONEY
President, Chief Experience Officer, Resource Interactive
As President and Chief Experience Officer of Resource
TOMORROW AND
Interactive, Mooney inspires business leaders to welcome
consumers into the value creation of their brands. A twenty-five
year veteran of consumer-centric marketing, she is industry-
renowned for her uncanny gift to translate the complexities
of the digital channel and consumer behavior into actionable
business solutions. A widely influential thought leader and
JOIN US FOR MORE
often-quoted industry expert, Mooney is also the author of two
game-changing business books: The Ten Demandments and The
Open Brand.
PECHA KUCHA
JENI BRITTON WITH STUDENTS
FROM THE FISHER
Founder, Jeni’s Splendid Ice Cream
Jeni Britton Bauer became inspired to make artisan ice creams
while working at a French patisserie. Drawing on the practices
COLLEGE OF
of a traditional pastry kitchen, Jeni created her own techniques
to make American ice creams that are less sweet and more
flavorful. Each batch of Jeni’s ice creams is carefully tended to;
each flavor artfully achieved with fresh ingredients found in the
Ohio countryside as well as responsibly-raised exotics from
around the world. All of Jeni’s ice creams, sauces, pralines and
BUSINESS.
marshmallows are handcrafted in Jeni’s production kitchen in
Columbus, Ohio. Jeni’s Splendid Ice Creams has experienced
rapid growth and now boasts 5 shops and a robust online
MAY 7th, 9 AM- 12 PM
business.
MICHAEL BILLS
@ MASON HALL
Executive In Residence, The Fisher College of Business Fisher graduate students will be given the floor on Friday to speak about
With two decades of experience in new product and brand their own areas of passion in presentations consisting of 20 slides
innovation, Michael is an internationally recognized expert displayed for 20 seconds each. These presentations will not only provide
on consumer- centricity and the creation of integrated, multi an avenue for students to talk about the areas they care about most,
–channel experiences for companies as diverse as GE, but will show to the business leaders, faculty and fellow students in
Calvin Klein, Microsoft, Coca-Cola and Apple. As Executive attendance the diversity of thought among Fisher students.
in Residence at The Ohio State University’s Fisher College of
Business, Bills teaches graduate-level courses in innovation
process and brand marketing and has developed numerous
platform elements for Fisher’s Innovation Initiative. Prior to
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joining Fisher, he was Managing Partner, the Americas for
international consulting firm, Fitch (a division of WPP) and was
SLIDES
2:00 2:20 2:40 3:00 3:20
President and Partner of Retail Planning Associates. His work
has taken him around the world with engagments in over 17
X
countries and he has appeared regularly on CNBC, CNN and
Sky Radio and is quoted has been leading publications including 3:40 4:00 4:20 4:40 5:00 20
Time, BusinessWeek and Fortune Magazine.
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7. DOODLE SPACE: