Online channels provide a new method of web-based scientific communication for healthcare professionals through Merqurio's social network, DottNet. The channels offer various types of scientific content on specific medical topics in a consistent, self-contained area. Users can find information, participate in discussions, and engage with multimedia materials. Notifications keep users updated on new content and activity in the channels. Common channel features include articles, presentations, videos, and discussion groups on focused subjects like diseases and medical events.

1. Online Channels: professionalscience communication on the web

2. Online channels Overview Over the last years, several Pharmaceutical Companies have created websites related to drugs or diseases and have provided excellent descriptions and presentations for a vast audience. However, these websites work in different ways, thus disorienting readers and the efficient search for useful information. Moreover, recent surveys have shown quite low redemption rates for websites sponsored by pharmaceutical companies, mainly due to the long process of authentication and the lack of devices providing updated information in real time. The growing investments in communication with physicians must find a new target, as it happens with online platforms known and used by physicians. Thanks to its specific experience, Merqurio has developed a new method of web-based communication, in order to deliver scientific insights relevant to health care professionals: the online Channel.

3. Channels The proposal by Merqurio The Channel is in an area of DottNet, Merqurio’s social network created for health professionals, where scientific contents, information, movies, and discussions among colleagues are included. Thanks to its specific topics, it is also called “self-consistent”, since it offers a wide range of scientifically relevant information related to specific products and diseases in the same area. DottNet users can choose among a wide range of issues, where they can find a lot of information useful to their professional practice. Moreover, DottNet gives the possibility to comment, discuss and share contents of interest with colleagues and friends, as social networks. The Channel allows users to enter any scientific support, from classical types, such as abstracts or clinical reviews, to multimedia materials - webcasts, podcasts, videos, power point presentations, etc. ...

5. Insights

6. News, articles and cards

7. Powerpoint presentations

8. Movies and multimedia

9. Conference reports

10. E-ECM

11. Advergames

12. Medical education service

15. Adding/changing contents

16. Entering messages on the group bulletin board

17. Adding contents to the group (text and multimedia)Doctors are always kept informed about the news which are available or included in the Channel, thanks to a push system that sends immediate notifications.

19. Active Daily Users: about 5,000

20. Active Weekly Users: about 37,000

22. Number of daily viewers: 3,381

23. Average time of visit: 00:04:05

25. Channels Coming soon Channel Epilepsy Channel Insomnia Channel Occupational Medicine Channel Genetic diseases Channel Rare diseases Channel Fertility Channel Sexually transmitted diseases Channel Celiac disease Channel SLA Channel Alzheimer Channel Acute coronary syndrome Channel Gastrointestinal tumors Channel Vaccines Channel Allergies ChannelAnemias and Thalassemias Channel Eating Disorders (anoressia, bulimia, ecc.) Channel Aesthetic Medicine Channel Stroke Channel Analgesia Channel Metabolism Channel Phytotherapy Channel Leukemia

27. The private group is managed by an owner (creator/owner), who can send and acceptrequests from new users and exclude persons enrolled in the group.

28. It is possible to communicate in the community through official information.

29. All monitoring functions and tutoring are active.

30. Each participant has the possibility to post articles, content, comment threads, gather and share multimedia materials, open new threads.

31. Whenever new material is added, the messaging service of DottNet sends a notification to all participants of the group.

33. Channel Channel description At the top of DottNet homepage, there is a pull-down menu, which allows access to several areas of the social network, including the Channel section. Inside, a list of active channels is displayed with their names and subjects, making them easily recognizable and accessible. The structure of the channels can differ and depends on the type. In the next slides, we can see an overview of structures and layouts, with a description of the components that characterize them and examples of structures and contents.

34. Channels Layout

36. pdf documents

37. SlideShare

39. Channel Components: articles in the Channel Articles A collection of articles, related to a specific issue, is alsodisplayed.

40. Channel Components: ppt e .pdf Power point and/or file .pdf Inside every channel, every user can add presentations created in PowerPoint or pdf-documents. The software is SlideShare.

41. Channel Components: video Video/movies Inside the channel, every user can post video and movies that can be watched on YouTube.

43. “Information disease”: an area wherethe user can use clinical studies, conference proceedings and insights related to the disease.

44. “News and/or Scientific review”: an area where the user can see the most relevant news on the specific pathology.

45. “Discussion Group”: thearea is devoted to discussion and debate on issues and/or problems related to the disease.

48. “ConferenceProceedings”: an area where the user can see the conference proceedings.

49. “News and/or Scientific Review”: an area where the user can view the most important news emerged during the conference.

50. “Discussion Group”: the area is dedicated to the discussion of issues raised during the event.

52. “Non è la specie più forte che sopravvive e nemmeno quella più intelligente ma quella che è più adattabile ai cambiamenti.” Charles Darwin Contact: Phone: 00390815524300 Fax: 00390814201136 E-mail:redazione@merqurio.it