DottNet is the social network of healthcare professional in italy

1. DottNet:
The largest online community of Italian healthcare professionals,
and the most dynamic too

2. SUMMARY
1. DOTTNET: THE LARGEST ONLINE COMMUNITY OF ITALIAN HEALTHCARE
PROFESSIONALS
2. DOTTNET: FUNCTIONALITY
3. DOTTNET and DIRECT EMAIL MARKETING
4. DOTTNET: ADVANTAGES FOR PHARMACEUTICAL COMPANIES

3. SUMMARY
1. DOTTNET: THE LARGEST ONLINE COMMUNITY OF ITALIAN HEALTHCARE
PROFESSIONALS
2. DOTTNET: FUNCTIONALITY
3. DOTTNET and DIRECT EMAIL MARKETING
4. DOTTNET: ADVANTAGES FOR PHARMACEUTICAL COMPANIES

4. THE LARGEST ONLINE COMMUNITY OF HEALTHCARE PROFESSIONALS
DottNet.it is the unique social network of
medical-science in Italy.
The goal of DottNet.it is creating a
professional relationship between to
thousands of physicians, pharmacists
and health professional.
Through DottNet.it the members can have
deep scientific knowledges, all day every
day.
DottNet has just signed up its 150,000th
member.
The access is reserved for trade
professionals in according to italian law.

5. THE LARGEST ONLINE COMMUNITY OF HEALTHCARE PROFESSIONALS
DottNet numbers on June 2011:
 153,000 healthcare professional users
 42,500 individual users per month
 151,020 emails sent monthly
 150,000,000 seconds spent online

6. SUMMARY
1. DOTTNET: THE LARGEST ONLINE COMMUNITY OF ITALIAN HEALTHCARE
PROFESSIONALS
2. DOTTNET: FUNCTIONALITY
• DISCUSSION GROUP
• AREA EVENTS
• HIGHLIGHT CONGRESS
• CHANNELS
• MICROSITE
• e-CME
• CEP
3. DOTTNET and DIRECT EMAIL MARKETING
4. DOTTNET: ADVANTAGES FOR PHARMACEUTICAL COMPANIES

7. DOTTNET: FUNCTIONALITY
The members through DottNet.it may :
All professional news;
Invite colleagues/friends to access, build discussion groups, participate and
invite to conversation;
Share interests or participations in conferences;
Enhance their knowledges by asking or answering;
Write articles or include presentations and movies and see them published;
Participate eCME;
Comment on and rate articles;
Find colleagues from universities or specialist;
Create new professional relationships;

8. DISCUSSION GROUP
One of the greatest things about
DottNet.it is discussion group with
hundreds of members from all
specialities online at any one time.
Many doctors use the DottNet Group
for passing on essential news and
information affecting the profession
as a whole, including political
changes, incident alerts, safety
alerts, training issues and more.

9. DISCUSSION GROUP
The discussion group has the same features of a group in the social network Facebook.
Graphics and hierarchical features of control activities can be personalized.
Rules of the group:
 The group can be made visible both to the whole community (public) and to private sectors.
The private group is managed by an owner who can invite, accept requests from new users and
who can exclude persons already members of the group.
 The group can communicate with the community through official information.
All the functions of monitoring and mentoring are active.
Each participant can add articles, post content, comment threads, gather and share multimedia
materials, new threads.
 When new material is added, the messaging service of DottNet notifies all participants of the
group.
 The notification comes only to the participants of the same discussion, whenever you insert a
new comment.

10. AREA EVENTS
The area events has been developed as in other social networks. The section is divided for events
displayed in chronological order, starting with those with a daily deadline.
The user can view and search for the events of interest, published not just from his contacts but by
all the users. Events have public and private audiences; the first one are open to all, whilst to take
part in the private audiences it is necessary a call by a user who is already registered.
The user can decide to invite contacts, filtering them by:
 Category
 Specialization
 Province
 City

11. HIGHLIGHT CONGRESS
In this section the user can view the monitoring of national and international conferences.
Each conference will have a link that allows the user to view the conference’s
proceedings, images and all the information about the event.
The materials will be incorporated into DottNet in specific sections (channel), and they will be
available through the DEM and promotional banner placed in the social network.
Conferences will be reported from the company, proposed as a sponsor, or directly from
Merqurio.

12. HIGHLIGHT CONGRESS
The activity is structured as follows:
1. Participation of a team of Merqurio editorials, journalists and qualified operators, during the
congress.
2. Video conference interviews with leading exponents of Italian pulmonology, who have
participated to national and international events.
3. Collection of congress material: clinical trials, conference proceedings etc.

13. CHANNELS
Channels, is the area that allows the access to a specific channel in order to have more
information about specific diseases, scientific events, medical and scientific issues about
legislation and welfare.
Clicking Channel list, the user can view the page with the list of channels.
Channels are structured in different sections, that concern different subjects; each channel is
associated with a group, a place of discussion about the topic of the channel.

14. CHANNELS
The channel is divided into several areas, such as:
 "Material Information", devoted to material information about a specific disease and/or product.
 "Insights of pathologies", an area where the user can refer to clinical studies, conference proceedings
and information on the pathology.
 "News and/or Scientific Review", where the user can view the most important news about a specific
issue.
"Discussion Group", devoted to discussions and debates on specific issues and/or problems concerning
a specific pathology and/or product.
 "Video interviews," where the user can see, in the case of a channel related to an event, the video
interviews with the most important representatives who have attended to the event.

15. MICROSITE
The microsite is the area in which the physician finds information about a
specific product.
Communications in this area are all focused on the product from a commercial
point of view, with promotions and claims defined with the company sponsors.
The user can move from the scientific area to the promotional one, without
leaving the social network, but just with a click.
The microsite have been developed by Merqurio to meet the need for
companies to differentiate the communication about the product rather than the
disease.

16. MICROSITE
The microsite is divided into several areas,
such as:
 e-Library
 Advergame
 e-Sales rep
 e-CME
 e-Visual
 etc…

17. e-CME
Through DottNet users also can partecipate of distance learning courses (eCME)
In the field e-CME of DottNet wants to create new solutions,
• On Demand Blended
• Synchronous videoconferencing,
• Tele-platform to manage the distance learning

18. CEP
DottNet is provider of Italian “Certified Electronic Mail”.
The certified e-mail system aims at granting legal validity to the transmission and receipt of
electronic messages between government offices, citizens and businesses under Italian law,
through the certified e-mail providers. The members of DottNet can take free CEP.

19. SUMMARY
1. DOTTNET: THE LARGEST ONLINE COMMUNITY OF ITALIAN HEALTHCARE
PROFESSIONALS
2. DOTTNET: FUNCTIONALITY
3. DOTTNET and DIRECT EMAIL MARKETING
4. DOTTNET: ADVANTAGES FOR PHARMACEUTICAL COMPANIES

20. DOTTNET and DIRECT EMAIL MARKETING
DottNet offer services and news, updated in real time, thanks to the content of online
journals, generalist and specialist newsletters.
DottNet’s staff consists of 4 editors graduates in Pharmaceutical Chemistry and Technology,
2 professional journalists and 20 publishers copywriters, doctors, lawyers and experts in
health economics, who provide a wide range of contents.
DottNet’s staff is always in synergy and has established relationships with the most
respected italian institutions: Assofarm, Federsanità, AIFA, Fnomceo, FIMMG, Scientific
Societies.
DottNet’s staff has established a steady cooperation with:
oThe University “Federico II” of Naples
Toxicological and Pharmaceutical Chemistry Department
 Chemistry of Natural Substances Department
oThe University of Pavia
Pharmaceutical Chemistry Department

21. DOTTNET and DIRECT EMAIL MARKETING
Panorama Medico is the generic newsletter
of DottNet. Newsletter consists in five
sections, arranged in order to allow a
targeted scanning of topics of interest.
NEWSLETTER: THE LEADING ARTICLE
Leading article is the featured article
published in the newsletter.
The goal is to provide additional and more
comprehensive information.
For a better action of pushing, the title of the
leading article represents the subject of the
email that the recipient receives.

22. DOTTNET and DIRECT EMAIL MARKETING
NEWSLETTER: BANNER
1 Header (468x60 pixels) is placed at the
top of the newsletter and is the first part that the
reader sees.
2° Header (468x60 pixels) is positioned just
below the first header, and, although it is
smaller than the first, it provides maximum
visibility.

23. DOTTNET and DIRECT EMAIL MARKETING
NEWSLETTER: BANNER
1° Skyscraper (pixel 160x600) is the first
vertical banner positioned on the side of the
text
 2° Skyscraper (pixel 160x600) is the
second vertical banner positioned on the side
of the text.

24. DOTTNET and DIRECT EMAIL MARKETING
Panorama Medico has one DEM integrated in its
body of newsletter.
The DEM refers to the communication activity on
products and services, based on sending an email
to a list of selected users.
It differs from the sponsorship of a newsletter for
the exclusivity of the message that no other editorial
text conveys, dedicating the entire body of the
notice to the sponsor or its product.
The DEM should be recognized, authoritative,
validated and sent to the specific target.

25. DOTTNET and DIRECT EMAIL MARKETING
In addition to Panorama Medico daily updated, DottNet has specialist newsletter weekly,
fortnightly and monthly updated.
The goal is to provide all the specialists of the healthcare sector with support information for the
performance of their professional practice, related to scientific literature and changes and news
about legislation concerning both health policy and social security rules.

26. DOTTNET and DIRECT EMAIL MARKETING
DottNet’s specialist publications weekly, fortnightly and monthly:
o Farmacia Magazine o Medicina Interna News
o Medical News o Nefrologia News
o Cardio Mail o Neuro Point News
o Diabetologia News o Nutraceutical News
o Gastro News o Oculistica News
o Pediatria News o Odontoiatria News
o Asma News o Onco News
o Dermatologia News o Ortopedia News
o Ematologia News o Otorinolaringoiatria News
o Endocrinologia News o Psichiatria News
o Andrologia News o Reumatologia News
o Geriatria News o Uro hot News
o Hospital News o Gyne Hot News
o Infettivologia News o Hospital News
o Medical Sport News

27. DOTTNET and DIRECT EMAIL MARKETING
NEWSLETTER
Total sending per years : 26.009.983
Total reading per years: 9.103.494
Redemption impression (open newsletter): range 39-44%
Redemption link (click on the links Dem): range 25-31%
DIRECT- EMAIL MARKETING
Total sending per years: around 255.000.000
Impression Dem: around 43%

28. SUMMARY
1. DOTTNET: THE LARGEST ONLINE COMMUNITY OF ITALIAN HEALTHCARE
PROFESSIONALS
2. DOTTNET: FUNCTIONALITY
3. DOTTNET and DIRECT EMAIL MARKETING
4. DOTTNET: ADVANTAGES FOR PHARMACEUTICAL COMPANIES

29. DOTTNET: ADVANTAGES FOR PHARMACEUTICAL COMPANIES
The doctors who subscribe to DottNet.it can take part in marketing and market research of
pharmaceutical firms.
Through DottNet, Pharmaceutical Companies can create a new level of relationship in addition to
others already used:
Give informations to doctors and receive from them the feedback;
Can "join the conversation", "rent a place for discussion”, create new contacts, the emergence
of interest;
Can communicate with all the physician concerned, in addition to those which may already
visited by its own Information, providing information on specific products;
Can create moments of encounter between physicians and opinon Leaders;

30. DOTTNET: ADVANTAGES FOR PHARMACEUTICAL COMPANIES
Through DottNet, Pharmaceutical Companies can create a new level of relationship in addition to
others already used:
Can create interactive web seminars, with the active involvement of physicians;
Can boost the visibility of communication projects underway or already implemented, publishing
them on DottNet;
Can be placed to the attention of medical materials such as recordings of panel discussions,
symposia, expert meetings;
Can organize on DottNet events (highlight conferences and conventions) live streaming;

31. “These markets are conversations...
A powerful global conversation has begun. Through
the Internet, people are discovering and inventing
new ways to share relevant knowledge with blinding
speed.
As a direct result, markets are getting smarter—and
getting smarter faster than most companies.”
The Cluetrain Manifesto