at Market Research in the Mobile World Africa 2014 November 5-6, 2014 Cape Town This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://mrmw.net/

1. November 5 & 6, 2014
DoubleTree by Hilton Hotel Cape Town
Upper Eastside, South Africa
#MRMW
Organized by

2. Title Sponsor Silver Sponsors Bag Sponsor
Association & Media Partners
#MRMW

3. Ofer Heijmans, Co-Founder & CEO of
“Tablets Killed The Paper Star”
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601

4.  Why use tablets?
 How to do it?
 Tips & Tricks / Best
practices
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
insights and best practices
Based on
Over 20,000,000 Interviews
From over 65 Countries
90 different Device models
“Tablets Killed The Paper Star”
Agenda

5. Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
Why Use Tablets?
Why?

6. Half the cost, 10 times the quality
When compared to paper surveys, projects using tablets finish
50%
Cheaper
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
200%
Faster
10x
Quality

7. Do things never possible with paper!
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601

8. “Tablets Killed The Paper Star”
Why use tablets?
Create rich surveys with videos, sounds
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
and photos

9. “Tablets Killed The Paper Star”
Why use tablets?
Control the flow & logic of your surveys
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601

10. “Tablets Killed The Paper Star”
Why use tablets?
Conduct surveys in multiple languages with
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
a single device

11. “Tablets Killed The Paper Star”
Why use tablets?
Achieve the exact quotas you need
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601

12. “Tablets Killed The Paper Star”
Why use tablets?
Enhance Data Quality Control with Tablets
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601

13. “Tablets Killed The Paper Star”
Why use tablets?
GPS Technology: Know exactly where interviewers are
and where interviews were performed
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601

14. “Tablets Killed The Paper Star”
Why use tablets?
Silent Recording: Listen-in to how interviews are
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
performed

15. “Tablets Killed The Paper Star”
Why use tablets?
Duration & Time: Know how long interviews took,
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
start time, end times and more

16. “Tablets Killed The Paper Star”
Why use tablets?
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
Location
(GPS)
Silent
Recording
Duration
100% Quality Control

17. Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
How to do it?
How?

18. “Tablets Killed The Paper Star”
How to do it?
Hardware Aspects / Price
Tablet/Phone Size
3.5” / 7” / 10”
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
Memory
<1GB / >1GB
Camera
Front / Back
CPU
Fast/Slow
GPS
GPS/AGPS?
Network
WIFI/3G

19. “Tablets Killed The Paper Star”
Best Practices
Current device breakdown in use by our customers
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
(from our Google Playstore account)

20. “Tablets Killed The Paper Star”
How to do it?
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
IT Aspects
Cloud Solutions
No Infr. / Quick depl.
Disaster Recovery
mechanisms
Offline Support
Data collection
Security
Data/Transport
CAPI Optimized
engine
Enterprise Grade
technology

21. “Tablets Killed The Paper Star”
How to do it?
Resource: Hardware
Whitepaper: Tablet hardware aspects for offline CAPI:
http://www.dooblo.net/CAPIHardware.PDF
Resource: IT
MR Community Standard 4201: Offline Tablet Interviewing
co-authored & reviewed by MR Industry experts:
Nadia Gaspari, Mobile & Innovations Solutions Director (Millward Brown South Africa)
Edvaldo Araujo, Scripting and DP Manager (TNS Brazil)
Amien Ahmed, Head: Data Management and Solutions (TNS South Africa)
Juan Carlos Escalante, VP Strategic Initiatives (Dichter & Neira, Panama)
http://www.dooblo.net/MR4201.PDF
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601

22. Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
Best practices
Best Practices?

23. “Tablets Killed The Paper Star”
Best Practices
Hardware
• Purchase mid-range devices (ex. Samsung S3 Tab)
• Plan for extra batteries / car chargers if needed
• Beware of A-GPS only devices
Survey Design
• Design the survey for the form factor (3.5” / 7” / 10”)
• Consider using interviewer signatures
• Before going into field, test logic & data file structure (dummy data)
Quality Control
• Give each interviewer a user name / password
• Sound recordings: record up to ~1 minute per recording
• Add notification message of recording (legal/quality)
• Consider forcing GPS capture
Quotas
• Quotas: prefer per interviewer vs. project quotas (when offline)
Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601

24. Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
Q&A
Questions?

25. Ofer Heijmans
(e) ofer@dooblo.net
(m) +972 (54) 4619601
Contact Info:
Ofer Heijmans
Co-Founder & CEO, Dooblo
ofer@dooblo.net
office: +972 (9) 7674937
Mobile: +972 (54) 4619601
www.dooblo.net

26. Title Sponsor Silver Sponsors Bag Sponsor
Association & Media Partners
#MRMW

27. November 5 & 6, 2014
DoubleTree by Hilton Hotel Cape Town
Upper Eastside, South Africa
#MRMW
Organized by