Making Smartphones work for us: achieving high response rates using on-the-go capabilities of mobile phones
Justin Bailey - Associate Director - The Nielsen Company
Utilizing Nielsen’s smartphone methodology to gain key customer insights. Discussing the hazards and limitations for research on mobile devices. Gazing into the future plans for mobile research at Nielsen: location based technology and standards.
22. Presented at:
Market Research in the
Mobile World
2nd International Conference | July 19 & 20, 2011 Atlanta
Organized by: Thank you to sponsors:
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