Connecting with Consumers Emotionally Across Platforms - Ipsos
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Connecting with Consumers Emotionally Across Platforms - Ipsos
- 1. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
- 2. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com Thank you to our sponsor & partners! Gold Sponsor Supported by Organised by
- 3. CONNECTING WITH CONSUMERS EMOTIONALLY ACROSS PLATFORMS
- 5. 3 THEN ONE SCREEN FRONT AND CENTER THEN ONE SCREEN FRONT AND CENTER
- 6. 4 NOW SCREENS SURROUND US
- 7. of this world view gain insight & understanding
- 8. five countries our investigation begins US UK Saudi Arabia Russia China
- 9. we talked with 1500 people
- 10. we represent 11 billion screens
- 11. created equal screens are all important, but not
- 12. BEYOND HOW USE … TO HOW THEY RELATE
- 13. television the
- 15. TAP INTO MY EMOTIONS DON’T MAKE ME WORK TOO HARD ENTERTAIN ME HELP ME RELAX
- 16. computer the
- 18. GIVE ME A CHALLENGE – LET ME COMPETE TEACH ME SOMETHING LET ME SHOW YOU WHAT I’VE LEARNED HELP ME BECOME WHAT I CAN BE LET ME PARTICIPATE & CONTRIBUTE GIVE ME SOMETHING THAT MAKES ME LOOK GOOD
- 19. mobile the
- 21. MOBILE PHONES KEEP US CONNECTED
- 22. Over 45s Under 30s MOST trusted and intimate relationship with this screen MOST trusted and intimate relationship with this screen LEAST trusted and intimate relationship with this screen LEAST trusted and intimate relationship with this screen LEVEL OF TRUST AND INTIMACY BY SCREEN
- 23. MAKE ME FEEL LIKE I BELONG HELP ME FIT IN HELP ME MAKE THE MOST OF MYSELF MUST KNOW ME PERFECTLY SURPRISE ME KEEP ME ON TOP OF MY LIFE
- 24. tablet the
- 26. TABLETS KEEP US PRODUCTIVE & INFORMED
- 29. The Medium is the Message
- 36. App Store’- Smart Privileges
- 40. Start-Stop that mimics one of the features in new Audi vehicles
- 43. the code has not been cracked
- 44. OLD SPICE CAME CLOSE
- 45. screens the four EVERYMAN LOVER WIZARDSAGE
- 46. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com Thank you to our sponsor & partners! Gold Sponsor Supported by Organised by
- 47. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com