This is a copy of a presentation I gave at Cafe Amsterdam in early March of 2010. Topics included Twitter basics - what is it, what are the possible benefits, how do I get started, etc - as well as some more advanced items - how do i tweet better, twitter tools such as tweetfox, tweetlater, bit.ly, seismic, etc. We also spoke about some of the power tweeters in Mongolia. Lastly, we covered how to use twitter for business.

1. Twitter in Mongolia
What the heck is Twitter? How do I tweet better?
Who are power tweeters in Mongolia?
Prepared by:
Mergen Chuluun
Founder, WebGuru Co Ltd
Ulaanbaatar, Mongolia
2010-02-08

2. Content
• Who am I?
• What is Twitter?
• How do I tweet better?
• Who are Twitter power users in Mongolia?
• Using Twitter for business?
• A fun exercise – requires brain powers
• Q&A

3. Mergen Chuluun (1/2)
• Spoke here summer 2008
• “Blogging for Fun & for Profit”
• Graduated CSU 2002 w Info Systems
• Founded WebGuru in 2008
• 1st Mongolian company to provide SEO services,
which essentially helps companies get found online
(helps w sales leads & potential biz partners)
• Services: web design, search engine optimization
(SEO), usability, web development, email marketing,
social media, etc
• @webguruco & @webgurumn

4. Mergen Chuluun (2/2)
• My blogs (2009)
• Internet Marketing Blog: webguru-co.com/blog
• Personal: mergenchuluun.com @mergenchuluun
• MBB: MongoliaBusinessBlog.com
• Mongolia Business Podcast (2009)
• Mongolia’s first & only podcast, searchable on
iTunes/iPod/etc MongoliaBusinessBlog.com/podcast
• Last episode on micro-finance in Mongolia
• @MongoliaBiz
• Mongolia-Web.com co-owner & developer
(2010)
• @MongoliaNews

5. What is Twitter?
• Micro-blogging platform?
– Less than 140 characters. What?!?
– Normal blog post is about 500-1000 characters
• Completely new communications platform?
– Well, it’s not exactly blogging, nor texting, nor just status
updating… Soooo…
• Twitter is used for:
– Sharing thoughts and links to articles, videos, photos
– Reading trending topics
– Marketing products/services

6. How do I start tweeting?
1. Go visit twitter.com
2. See trending topics/discussions
3. Find your favorite people (world leaders, thought leaders,
companies, friends, family, mascots…)
4. Determine your needs (business or pleasure?)

7. How do I start tweeting?

8. Twitter Specifics?
• Tell, comment, & share in less than 140 characters
– @urname @hisname @hername @hiscompany
– RT means Retweet
– #discussiontopic
• Different uses:
– See & read about trending topics & discussions
– Share what you think is interesting (videos, photos, articles)
– Tell others what you are doing (enjoying my ice cream; giving my
twitter presentation at café amsterdam…)
– Retweet other’s tweets that you think are interesting for your
followers
– Participate in discussions #superbowl #coffee #guypower
– Direct message people who follow you

9. Power users of Twitter in Mongolia
• Twitter Grader Power Users in Mongolia

10. Tweet Better
• Quicker & fast tweets from browser:
– Shareaholic
– TwitterFox, now Echofon
• Better organization of your twitter account(s)
– TweetDeck
– Seismic
• Track your tweets:
– Bit.ly

11. Using Twitter for Business
• Advertising & marketing
– Promos, giveaways, competitions
– Ex: Dell computers sold $2 million worth products in 2008
• Customer support & reputation management
– Instantaneous responses to customers, some who may have been
saying something negative
• Knowledge is power
– Follow world leaders
– Keep tabs on competition
• Twitter-based business model
– Ex: Taco Truck in California – tweets its locations
– Any ideas in Mongolia?

12. How can Café Amsterdam Use Twitter?
• Let’s have fun
• Let’s brainstorm
• How can Café Amsterdam use Twitter effectively?

13. Get Started with Twitter
So, in summary, if you want to get started with Twitter:
1. Go to Twitter.com
2. Open an account
3. Find businesses and people who you wish to follow
4. Create a strategy and plans to use Twitter; follow through
5. Have fun!

14. Questions?
Wanna know more ?
• @MergenChuluun
• @webguruco
• @MongoliaBiz
• @MongoliaNews
• @webgurumn
• @Mongolia_Mining