1. 1 A JOURNEY TO A BASKETBALL GRAND SLAM:20 yr Marketing Plan for ROOKIE Rose ROSE MENDOZA Oct 2010 www.rosemendoza.blogspot.com
2. Road to the GRANDSLAM! Daily Practice Focus to the Championship (Vision/Mission) Team Roles Game Checks (Monitors) All-Stars’ Game (Free for All) Grand Slam
3. I align daily… VISION/ MISSION As an educator, I will use my God-given gifts to communicate and to share with my students managerial and financial proficiencies with the goal in mind of producing not only competitive business professionals but also ethical, proactive, and God-centered members of the community. I will walk this journey called Life with a purpose by living each day with a gratefulheart and a passion to serve others.
4. Winning means doing 7 roles well daily Power Forward Point Guard Center Small Guard Coach Just like a basketball game in which every member of a team has different roles to play, in life I multi-task in order to win the battles of everyday.
5. I AM… A Loving Daughter A Caring Sibling A Reliable Friend A Dedicated Teacher An Adept and Ethical Finance Professional An Active Church Community Member A God-fearing Christian
6. HOME “Home is where I could be myself, where I could laugh and cry without pretentions. It is simply where my heart and soul could find genuine love, comfort, and happiness from the mere presence and embrace of the people who I adore the most.”
12. A caring sibling… GETUP POLICE CAREER COUNSELOR SHOPPING PARTNER BOOK BUDDY MOVIE MARATHON ALLY
13. WORKPLACE “At work is where I am able to meet other wonderful people who share the same passion as I do and who I can express my ideas with. It is where my capabilities are challenged, where my potentials are unraveled, and where my talents and gifts are further sharpened.”
22. An adept and ethical finance professional… PROBLEM-SOLVER POLICY INITIATOR DECISION-MAKER ACTIVITY MONITOR PERFORMANCE MANAGER
23. COMMUNITY “A community is where I find myself interacting with a group of people, often with common purpose or goal. It is where I see myself as a part of a larger whole and how I could actually contribute to the achievement of its purpose.”
29. A God-fearing Christian… CHURCH COMMUNITY MEMBER PROJECT PARTICIPANT CAUSE SUPPORTER LIFE SHARER
30. Game Checks: Follow Coach’s Game Plan Work on your Offense Put Your Guard on Defense Execute Team Play Assess Play Statistics Enjoy and seize the moment
31. Follow Coach’s Game Plan Listen and Obey God’s grand design for my life; my mission, my purpose, my meaning so as to win in this life; This may entail playing my roles with a loving heart; COACH = GOD ROSE
32. Work on your Offense Practice virtues of FAITH, LOVE, and HOPE in my everyday dealings; Work hard to maintain good financial standing (current cash balance, savings, investments) LIFE POINTS FAITH LOVE HOPE OFFENSE =
33. Put Your Guard on Defense Be on constant watch over trials, temptations, and weariness through constant, intimate prayers of the heart to God and everyday reflections; Monitor health through regular exercise and balanced diet; watch DEFENSE
34. Execute Team Play Work actively and faithfully with others in the common goal of serving God’s purposes through collaborating with others’ strengths, talents and gifts; Continuous improvement (attendance to trainings & seminars, graduate studies); talents gifts strengths
35. Assess Play Statistics Continuously review alignment of actions and decisions to mission; making immediate corrective actions to keep myself on track; (self-evaluation of performance, retreats) MISSION
36. Enjoy and seize the moment Live, Learn, Appreciate, and Share! In basketball, it’s about playing the game as if it’s your last game. In life, it’s about living everyday as if it’s your last day.
37. This is My Brand TodayROOK-KEY MARY ROSE MEN-DOZA(ge) Rose Key Rook Mary Doza (ge) ME xMen
38. LIFE AS A BASKETBALL PLAYING FIELD MY WORLD LIFE’S STRUGGLES ROSE Spectators
39. Winning the Basketball War (LIFE) with Sun Tzu’s 6 Principles 1. Win All Without Fighting: Achieving the Objective Without Destroying It Sun Tzu’s War: “When you fight, you fight for something of value, and should you destroy yourself or that something of value while fighting to obtain it, then you have lost your real purpose for fighting.” My Life’s War: Just like in a basketball game, winning in life means being able to achieve my goals through the full use of my capabilities and strengths without hurting or injuring other people intentionally for my own gain. Basketball Equivalent: Winning the Game with least Cost (Injured players)
40. Winning the Basketball War (LIFE) with Sun Tzu’s 6 Principles 2. Avoid Strength, Attack Weakness: Striking Where the Enemy is Most Vulnerable Sun Tzu’s War:“Now an army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.” My Life’s War: In life, my greatest enemy is myself. In order to win, there’s no better way than to know myself deeper, that is, be more aware of my strengths and my weaknesses. In my case, I would have to learn how to utilize these strengths to my advantage and overcome my weaknesses so that I could win my own battles. Basketball Equivalent: Scouting your Opponents
41. Winning the Basketball War (LIFE) with Sun Tzu’s 6 Principles 3. Deception and Foreknowledge: Winning the Information War Sun Tzu’s War:“All warfare is based on deception.” My Life’s War: For me to win the Information War, I should always carry with me updated knowledge of my environment (home, workplace, community). There are also instances when some of my family members, friends, or colleagues would be interfering or opposing my goals and objectives in life. In these cases, I would have to move quickly before my plans to achieving my goals are thwarted. Basketball Equivalent: Ball Faking
42. Winning the Basketball War thru Sun Tzu’s 6 Principles (ART OF WAR) 4. Speed and Preparation: Moving Swiftly to Overcome Resistance Sun Tzu’s War:“Speed is the essence of war. Take advantage of the enemy's unpreparedness; travel by unexpected routes and strike him where has taken no precautions.” My Life’s War: I would have to support myself with various life’s experiences and applications. This way I would be more prepared in dealing with life. It’s about learning the trades of life so that I could be able to adapt more easily and quickly to changes in my environment. I don’t want to be surprised by unlikely circumstances in life so I should be ready and prepared at all times. These could come from my own experiences, observations, readings, and lessons from other people. Basketball Equivalent:Basketball Trainings and Practices
43. Winning the Basketball War thru Sun Tzu’s 6 Principles (ART OF WAR) 5. Shaping the Enemy: Preparing the Battlefield Sun Tzu’s War: “Therefore those skilled in war bring the enemy to the field of battle and are not brought there by him.” My Life’s War: It’s about me shaping my life by defining the rules that would serve as my guiding principles when I do my actions and decisions. It’s about me discerning clearly where I would want to go, taking the rudder, and putting situations in my own hands. It’s about maintaining good plans and strategies in addressing various struggles that would come my way. Basketball Equivalent:Dictating the Tempo of the Game
44. Winning the Basketball War thru Sun Tzu’s 6 Principles (ART OF WAR) 6. Character-Based Leadership: Leading by Example Sun Tzu’s War: “He who knows the art of the direct; (Cheng) and the indirect (Ch'i) approach will be victorious.” My Life’s War: My victory will never be as valuable if I haven’t been a good example to those who have been my life’s spectators (family, friends, colleagues, and students). I should not only be someone who could see the right course of action but is someone who could empower others through my own example. I am a fan of Mahatma Gandhi’s quote, “My life is my message.” Indeed, I am the one who define the type of person or leader that I am and the way I live my life is my message to the rest of the world around me. Basketball Equivalent:Coach
45. Winning the Basketball War thru Sun Tzu’s 6 Principles (ART OF WAR) Source: http://www.suntzu1.com/content/six_principles_from_the_art_of_modern_warfare/
46. The 20 year journey is worth it… The Rough Road to Finals *Immature 24 years old *Single *Daughter *Living with parents *College Instructor *Rookie (Finance) *Frustrated Writer *Small-time Entrepreneur *A Philanthropic Dreamer *Personal loans *Achievement focused The Finals Championship *Experienced 44 year old *Happily married *With Adorable Kids *Have my own house & lot *Dean of the College of Business *Expert (Finance) *Renowned book writer *Big-time Company Owner *Established a Foundation for the Abandoned Kids and the Elderly *Fully-paid debts *Purpose-driven
47. Winning the Grand Slam is living a LIFE with purpose! As a ROOKIE, I will strive to do my best in anything that I set my heart to do. I will continue to maintain a positive outlook in life and consider every experience as a learning tool to further sharpen my craft as well as my values. I’ll be a source of hope and inspiration tothe people whose lives I touch; my family, friends, colleagues, and acquaintances while remaining grounded. I’ll be a Christian of deeds as manifested in every opportunity that I may use my gifts for others. Winning the GRAND SLAMmeans fulfilling a life of purpose that is devoted to service.For I am meant to live life and not just merely exist.
48. 48 A JOURNEY TO A BASKETBALL GRAND SLAM:20 YearMarketing Plan for ROOKIE Rose ROSE MENDOZA Oct 2010 www.rosemendoza.blogspot.com
