ASQ is a global not-for-profit community of people who are dedicated to quality and increasing the use and impact of quality in response to the diverse needs of the world. With millions of individual and organisational members in 140 countries, ASQ convenes quality champions who are transforming the world’s corporations, organisations, and communities to meet tomorrow’s critical challenges.

1. Pathways to Social Responsibility
Successful Practices for Sustaining the Future
2014

2. 12 | 2014 Pathways to Social Responsibility | © ASQ
Organization: New Media Group
Location: Ulaanbaatar, Mongolia
Industry: Business Consulting
Website: www.thenewmediagroup.co
Founded: 2010
Employees: 80
Overview
The New Media Group (NMG) is a social enterprise headquartered
in Ulaanbaatar, Mongolia. NMG includes several subsidiary
companies focusing on commerce, design, investment, marketing
and technology. As a social enterprise which empowers human-
centered business, the organization seeks to create a positive
corporate culture while making a difference in the world. This
commitment to social impact is demonstrated by NMG’s status as
the founding Certified B Corporation in the region. NMG currently
has 80 employees. Recent clients include Bloomberg, The Asia
Foundation and The President of Mongolia.
Social Responsibility Origins
As a social enterprise, NMG aligns social and environmental
impact with its business operations. As the founding B Corporation
in Asia, NMG is committed to creating social change. NMG
cultivates strong social engagement through social responsibility
programs and is dedicated to supporting nonprofits and
international organizations.
NMG’s mission is to build businesses, support communities, and
solve environmental and social problems. This has been part of the
vision for NMG as established by its founder Mend-Orshikh. NMG
believes its commitment to making society a better place through
running businesses and giving back to the community is ultimately
going to encourage a better way of doing business around the world.
Quality Solutions
NMG uses the B Impact Assessment (BIA) as its primary manage-
ment tool. BIA is designed by the nonprofit B Lab to provide tools
and impact standards that help organizations measure social and
environmental impact—similar to how accounting standards
measure financial impact. NMG views BIA as an excellent frame-
work for designing, deploying, and measuring its overall social and
environmental performance. BIA measures the overall impact of
a business on all stakeholders (workers, suppliers, customers,
community, and environment) through an online platform.
NMG emphasizes the engagement of its employees and external
stakeholders in its business planning and management processes.
Regular community meetings across the organization help NMG
monitor how the organization is doing on its social, environmental,
and workplace goals. Finally, NMG’s Vice President of Knowledge,
provides individualized personal development plans with each
employee to understand how they are developing within the NMG
team and in support of NMG’s mission.
Strategies in Action
1. TEDx – NMG led the effort to organize the first TEDx event in
Mongolia which took place in the capital city of Ulaanbaatar
in 2011 and has played a key role in supporting over half a
dozen TEDx events in the last three years. This year, NMG is
supporting the first TEDLive events to take place in Mongolia,
including TED 2014 and TEDGlobal 2014, live-streaming both
events at one of the largest theaters in the country.
2. New Media Foundation – On its one year anniversary as a
company, NMG founded the New Media Foundation as its
philanthropic arm. Staff members work with a range of partners
to support community organizations. NMG provides its
partners with business services and professional advice from
its experienced team. To date, the New Media Foundation has
supported over 30 organizations.
3. Random Hacks of Kindness (RHoK) – NMG staff have been
inspired by RHoK for many years. This is a joint initiative
between Microsoft, Google, Yahoo!, NASA, and the World
Bank, led by SecondMuse. This “hackathon” brings together
developers to produce open source solutions to challenging
world problems.
4. Global Representation – The NMG team has a presence in
international social responsibility organizations and missions
including B Corporation, The Oath Project, Global Shapers,
One Young World, and Global Dignity.
Future Direction
NMG prides itself on developing partnerships with outstanding
companies and businesses in Mongolia and around the world.
These partnerships continue to deliver benefits for stakeholders.
In the social responsibility field, NMG is honored to be part of
the worldwide B Corporation movement and supporting the
expansion of B Corporation in Asia and around the world. NMG is
also connecting with organizations like SecondMuse to develop
strong collaborations with their projects worldwide.
“Empower Human-Centered Business”

3. About ASQ and TheSRO
Contact Information:
ASQ
600 N. Plankinton Avenue | Milwaukee, WI 53203-2914
1-800-248-1946 | sro@asq.org
www.asq.org | www.thesro.org
About ASQ
ASQ is a global not-for-profit community of people
who are dedicated to quality and increasing the use
and impact of quality in response to the diverse
needs of the world. With millions of individual and
organizational members in 140 countries, ASQ
convenes quality champions who are transforming
the world’s corporations, organizations, and
communities to meet tomorrow’s critical challenges.
• As a professional association, ASQ advances the
professional development, credentials, knowledge
and information services, membership community,
and advocacy on behalf of its more than 75,000
members worldwide.
• As champion of the quality movement, ASQ
members are driven by a sense of responsibility to
enrich their lives, to improve their workplaces and
communities, and to make the world a better place
by applying quality tools, techniques, and systems.
ASQ is headquartered in Milwaukee, Wisconsin and
supports membership services through ASQ Global,
ASQ China, ASQ India, ASQ MENA, and ASQ Mexico;
ASQ WorldPartners® around the globe; and through
its work with joint ventures including Quali in Brazil,
the ANSI-ASQ National Accreditation Board, and
Exemplar Global.
The SRO – The Socially Responsible Organization
At ASQ we believe that to be socially responsible,
people and organizations must behave ethically and
with sensitivity toward social, cultural, economic,
and environmental issues. We also believe that quality
helps create, manage, and improve the social and
environmental impact of people and organizations.
Over the past few years, social responsibility has
become a growing expectation of employees,
customers, suppliers, governments, and the general
public. The major challenge for organizations is
understanding how to connect their business strategy
and the imperative to be socially responsible.
ASQ created TheSRO – The Socially Responsible
Organization in order to define how quality can help
organizations manage and continuously improve
their social responsibility performance. TheSRO is
an international movement of thought leaders and
engaged stakeholders seeking to demonstrate how
the innovative application of the Quality Body of
Knowledge (QBOK®) is helping organizations
grow financially while also generating social and
environmental good.
TheSRO movement offers an exciting opportunity for
knowledge sharing and collective learning on a global
scale. Your invaluable input and engagement is helping
define a more sophisticated social responsibility
approach—one that is integrated with an organization’s
business strategy. Together, we can grow TheSRO
into a global community that addresses the emerging
needs of our world.