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Music me saint raphaël 15 12 2011

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intervention de Bruno Neveux, bibliothécaire musical à la Médiathèque de Guebwiller (68) - Journée d'étude ABF PACA le 15 décembre 2011 à la Médiathèque de Saint-Raphaël

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Music me saint raphaël 15 12 2011

  1. 1. LES OUTILS DU WEB 2.0STREAMING MUSICAL EN BIBLIOTHEQUE AVEC MUSIC ME Bruno Neveux Médiathèque de Guebwiller
  2. 2. I POURQUOI MUSIC ME ? CONTEXTE OBJECTIFS MISE EN PLACE
  3. 3. CONTEXTE Plus de supports dédiés (« soniels » dixit Gilles Rettel) De moins en moins de collections physiques Pratiques sur internet : plutôt streaming que téléchargement
  4. 4. OBJECTIFSProposer un service numérique musical en bibliothèque aujourd’hui Proposer de l’écoute à domicile Valoriser le fonds
  5. 5. MISE EN PLACE Porteur du projet pour la région Alsace : Calice 68 = CAtalogues en LIgne CEntralisés des Médiathèques du Haut-Rhin (1 800 000 notices, 42 bibliothèques) Mai 2010 : Calice68 et M@diason67 (6 bibliothèques), groupements de bibliothèques, 2 sous-domaines de musicMe Bientôt : sous-domaine pour Strasbourg
  6. 6.  Aide du Ministère de la culture et de la communication Appel à Projet culturel numérique innovant Subvention de 20000 euros sur 2 ans Plateforme d’expérimentation UMMA : Univers des Médiathèques Musicales Alsaciennes
  7. 7. PRESENTATION MusicMe : APACHE NETWORK (2004) 12 personnes A accepté de céder les droits Eclectisme : tous les styles représentés Plus de 230 000 artistes, 760 labels 6,6 M de titres disponibles, dont 4,2 en écoute intégrale Ensemble des usages : plusieurs millions de visites / mois
  8. 8. INSCRITS Au31/12/2010 : 278 sur Calice68, 115 sur Médiason67 Août 2011 : 447 sur Calice 68, 360 sur MédiaSon67 Guebwiller : 91 inscrits actuellement
  9. 9. II FONCTIONNEMENTINSCRIPTION - ARGUMENTSECOUTE EN LIGNE :POSSIBILITESTRAFIC ET USAGES
  10. 10. INSCRIPTION INSCRIPTION MEDIATHEQUE A JOUR DE COTISATION SUR LE SITE DE MUSICME : calice68.mt.musicme.com/ PAS SUR MUSICME.COM SIGNETS : banque d’accueil (adresse internet du site)
  11. 11. CALICE68 = 38 bibliothèques dans leprojet, avec chaque fois uncompte administrateurREACTIVITE POUR VALIDER lesdemandes d’inscription(72 heures maxi d’attente)
  12. 12. ARGUMENTS GRATUITE PAS DE PUBLICITE ECOUTE ILLIMITEE POUR LES ABONNES ERGONOMIE / CONVIVIALITE PERSONNALISATION POSSIBLE1. (PLAYLIST)
  13. 13. L’ECOUTE EN LIGNE PAGE D’ACCUEIL & DE NOUVEAUTES ECOUTE INTEGRALE POPULARITE GENRES MUSICAUX ALBUM A DECOUVRIR TOP DES RECHERCHES LES ARTISTES SIMILAIRES LE MUSIC MIX RADIO CALICE PLAYLIST PERSONNELLE
  14. 14. TRAFIC ET USAGES MAI 2010 - JUILLET 2011 :35 VISITEURS UNIQUES / JOUR47 VISITES / JOUR300 ECOUTES / JOUR400 PAGES VUES / JOUR(8 PAGES/PERS)10 MINUTES DE CONNEXION
  15. 15. 8 PREMIERS MOIS DE 2011 8-10 ECOUTES INTEGRALES / MOIS/ USAGER FREQUENTATION EN HAUSSE REGULIERE GUEBWILLER : ENTRE 1/3 ET 1/4 DES ECOUTES SUR CALICE 68
  16. 16.  NECESSITE DE LA MEDIATION
  17. 17. III APPORTS ET PROJETSL’APPORT DES BIBLIOTHECAIRESMUSICAUXRETOURS D’EXPERIENCELES PROJETS POUR 2012
  18. 18. LA VALEUR AJOUTEEGESTION EDITORIALE : MISE EN AVANT DES POCHETTES DES LA PAGE D’ACCUEIL PANIER DE PRE-SELECTION COMMENTER LES ALBUMS PARTICIPATIF
  19. 19. CREATION DE « RADIOS » A PARTIR D’UNE PLAYLIST (dès 15 titres) MODIFICATION DE L’ORDRE DES TITRES
  20. 20. DIFFUSION RESEAUX SOCIAUX : FACEBOOK, TWITTER… PLAYLIST = LIEN MEME POUR LES NON-ABONNES
  21. 21. RETOURS D’EXPERIENCE QUESTIONNAIRE DE SATISFACTION PROFIL DES USAGERS : PASDE DIGITAL NATIVES PLUS DE 35 ANS AVANTAGES : SERVICE DE QUALITE, LEGAL, SIMPLE ET GRATUIT ECOUTE A DOMICILE MOINS LES RADIOS QUE ECOUTE / TITRE
  22. 22.  LIEN ENTRE MUSICME ET NOS FONDS CALICE 68 : PLAYER INTEGRE PISTES: NOUVEAUTES, EXPOSITIONS, CONCERTS, DIFFUSION DANS LES MURS
  23. 23. PROJETS SCOLAIRES : RADIO « FAITES LA FETE » CONCERTS ET NUMERISATION GROUPES LOCAUX FACEBOOK MUSIKHEIM : présenter toutes les radios mises en ligne au fur et à mesure COMMERCIALISATION de la plateforme bibliothèque: possibilité d’avoir d’autres intermédiaires tels que les grossistes musicaux spécialisés en bibliothèques (CVS, CDMAIL, GAM,…)
  24. 24. COUTS FORFAIT PAR TRANCHES D’INSCRITS CHIFFRES INDIQUES TTC POUR 1 ANEGALEMENT APPLIQUABLES PAR TRIMESTRE TOUT EST INCLUS : LICENCE, PLAYER INTEGRE, RADIOSDE 1 A 250 / 4090 EUROSDE 250 A 500 / 8180 EUROSDE 500 A 1000 / 16074 EUROSDE 1000 A 2000 / 29517 EUROSDE 2000 A 3000 / 40424 EUROSDE 3000 A 5000 / 62670 EUROS
  25. 25. Vous avez desquestions ?

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