Personal Information
Organização/Local de trabalho
Singapore Singapore
Cargo
Head of Strategy, SapientNitro, SEA
Setor
Advertising / Marketing / PR
Site
melaniecook.me
Sobre
Technology enthusiast || Tedx Speaker || Future-proofer || Business and consumer strategist ||
I love nothing more than turning the latest advances in technology into strategies that will improve the lives of consumers.
Fear not Artificial Intelligence, Cloud Computing, crowdsourcing, IOT or the next cultural behemoth. My sweet spot is figuring out how these wonderful leaps can improve productivity, reduce waste, tailor experience and scale the human touch.
I always start with people. What does the customer want, what effect will change have on employees, where will the future of people lie? Then I go on to the enablers - culture, data and insight and organisational behaviour.
...
Marcadores
augmented intelligence
ai
artificial intelligence
marketing
futureofwork
qspsummit
work
application
sxsw2016
virtual reality examples
technology
definition
modern approach
algorithms
robots
virtual reality
engagement
advertising
augmented reality
Ver mais
Apresentações
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(20)HR Technology 2019: A Wild New World
Josh Bersin
•
Há 5 anos
Adaptive Apps: Reimagining the Future - Forrester
Apigee | Google Cloud
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Há 9 anos
Webinar Featuring Forrester Customer Experience for the 'Right Now' Economy
DataStax
•
Há 6 anos
Building a Cognitive Business – Josh Sutton, SapientRazorfish Data & Artificial Intelligence Practice Lead
Publicis Sapient
•
Há 7 anos
Why creative leaders experience more #WTF moments in the digital age and what to do about it
Bristol Media
•
Há 7 anos
How To Kill your Idea
Karoline Kirchhübel Andersen
•
Há 8 anos
SXSW 2016 Human UI
Greg Carley
•
Há 8 anos
Archetype Overview with brand examples & character compass
Emily Hean
•
Há 10 anos
Benefit-based segmentation of cosmetic product's market
Amiirah Camall Saib
•
Há 10 anos
Data science and_analytics_for_ordinary_people_ebook
Jeffrey Strickland, Ph.D., CMSP
•
Há 8 anos
Catalyst - An Intuit Innovation Experience
Intuit Inc.
•
Há 11 anos
PSFK Future of Retail 2015 Report - Summary Presentation
PSFK
•
Há 9 anos
Nielsen - Women of tomorrow
Mitya Voskresensky
•
Há 12 anos
The brief in the post digital age
Gareth Kay
•
Há 14 anos
Digital Strategy Toolbox
Julian Cole
•
Há 11 anos
The Gender Dividend: Making the business case for investing in women
Kevin Carter
•
Há 13 anos
PowerPoint Porn: 100 Sexy Slides [Safe For Work]
Jesse Desjardins - @jessedee
•
Há 12 anos
PRSA: "Social Media - Strategies instead of Tools"
Kevin Lim
•
Há 14 anos
Rethinking the Mobile Web by Yiibu
Bryan Rieger
•
Há 13 anos
Developing a Successful Mobile Strategy (IIT Knapp Center Lecture Series)
Pete Morano
•
Há 14 anos
Personal Information
Organização/Local de trabalho
Singapore Singapore
Cargo
Head of Strategy, SapientNitro, SEA
Setor
Advertising / Marketing / PR
Site
melaniecook.me
Sobre
Technology enthusiast || Tedx Speaker || Future-proofer || Business and consumer strategist ||
I love nothing more than turning the latest advances in technology into strategies that will improve the lives of consumers.
Fear not Artificial Intelligence, Cloud Computing, crowdsourcing, IOT or the next cultural behemoth. My sweet spot is figuring out how these wonderful leaps can improve productivity, reduce waste, tailor experience and scale the human touch.
I always start with people. What does the customer want, what effect will change have on employees, where will the future of people lie? Then I go on to the enablers - culture, data and insight and organisational behaviour.
...
Marcadores
augmented intelligence
ai
artificial intelligence
marketing
futureofwork
qspsummit
work
application
sxsw2016
virtual reality examples
technology
definition
modern approach
algorithms
robots
virtual reality
engagement
advertising
augmented reality
Ver mais