Melanie Cook
35
Seguidores
Personal Information
Organização/Local de trabalho
Singapore Singapore
Cargo
Head of Strategy, SapientNitro, SEA
Setor
Advertising / Marketing / PR
Site
melaniecook.me
Sobre
Technology enthusiast || Tedx Speaker || Future-proofer || Business and consumer strategist ||
I love nothing more than turning the latest advances in technology into strategies that will improve the lives of consumers.
Fear not Artificial Intelligence, Cloud Computing, crowdsourcing, IOT or the next cultural behemoth. My sweet spot is figuring out how these wonderful leaps can improve productivity, reduce waste, tailor experience and scale the human touch.
I always start with people. What does the customer want, what effect will change have on employees, where will the future of people lie? Then I go on to the enablers - culture, data and insight and organisational behaviour.
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Marcadores
augmented intelligence
ai
artificial intelligence
marketing
futureofwork
qspsummit
work
application
sxsw2016
virtual reality examples
technology
definition
modern approach
algorithms
robots
virtual reality
engagement
advertising
augmented reality
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