Netlog was founded in 2003 in Belgium and has grown to over 60 million members across 25 languages, especially popular in Turkey. It saw major growth of 500,000 new users per week after a site redesign. While most popular with users aged 25-45, the average user is 21, and males make up 69% of users. Netlog focuses on gaming and developing a credit system to grow further and become a top social networking platform in Europe.