In this presentation, I look at some basic tips to help you make the most of your blog and attract new readers to your content.

1. GROWING YOUR
BLOGʼS AUDIENCE.
MEL KIRK
VIDEO BLOGGER
INFLUENCE ENGAGEMENT DIRECTOR
@MELKIRK

2. IʼM MEL
(@MELKIRK).
SPOT THE CATS#

3. I WORK WITH
BRANDS.#

4. IʼM ALSO A
BLOGGER.#

5. YOUʼRE BLOGGING.
NOW YOU WANT
MORE PEOPLE TO READ IT.#

6. YOU NEED TO MENTALLY SHIFT.#
WRITING FOR ! WRITING FOR !
YOURSELF.
AN AUDIENCE.

7. MAKE FRIENDS.#

8. BE ACTIVE ON OTHER
COMMUNITIES.#
YOU SHOULD SPEND X10 LONGER!
ADDING VALUABLE CONTENT TO 5-10!
COMMUNITIES THAT YOU HAVE!
EARMARKED.!

9. STICK TO YOUR
PASSIONS.#

10. WRITE ABOUT WHAT YOU
LOVE.
• WRITE CONTENT THAT YOUʼRE
PASSIONATE ABOUT.
• KEEP WRITING.
• KNOW YOUR NICHE AND MEET YOUR
READERʼS EXPECTATIONS.!

11. LOOK A THINGS
DIFFERENTLY.#

12. WRITE GOOD CONTENT.#
• LOOK AT THINGS FROM A UNIQUE
PERSPECTIVE.
• ENCOURAGE INTERESTING
CONVERSATIONS.
• DONʼT BE AFRAID TO SHARE YOUR
CONTENT AMONGST CONTACTS.!

13. THE GEEKY STUFF.#

14. OPTIMISE YOUR POSTS.#
• TAG EACH OF YOUR POSTS TO
INCREASE VISIBILITY.
• CONSIDER THE LENGTH. MIN. 250
WORDS.
• MAKE THE TITLE SMART.!

15. SHARE.#

16. SHARE YOUR GENIUS.#
• OFFER TO GUEST POST FOR OTHER
SITES. PITCH CONTENT IDEAS.
• SUBMIT TO BLOG DIRECTORIES, e.g.
TECHNORATI
• REFERENCE BLOG URL ON ALL SOCIAL
PROPERTIES.
• INVITE GUEST POSTS.!

17. USE DIFFERENT#
CHANNELS.#

18. DRIVE CHANNEL TRAFFIC.#
• TESTS DIFFERENT MEDIUMS AND
AUDIENCE RECEPTIVENESS.
• DRIVES TRAFFIC FROM DIFFERENT
SOURCES.
• OPTIMISE CONTENT WITH URLs.!

19. MEASURE EVERYTHING.#

20. TRACK YOUR CONTENT.#
• MEASURE TRAFFIC, ESPECIALLY DAY
AND TIME.
• MONITOR INTERACTION.
• SHAPE CONTENT AND WRITE
ARTICLES THAT ADDRESS READERS
REQUESTS.!

21. APPROACH FROM#
A FRESH ANGLE.#

22. OFFER REAL VALUE.#
• OFFER REASONS AND STRATEGIC
COMPARISONS RATHER THAN
GENERIC SIMPLICITY.!
• EXPLAIN THE MECHANICS BEHIND
YOUR DECISIONS.!

23. HAVE THE#
FEEL GOOD#
FACTOR.#

24. MAKE READERS FEEL GOOD.#
• THEY WANT TO FEEL SMART.!
• COMMENTS ARE MADE IN THE HOPE YOUʼLL
REGARD THEM.!
• THE MAGIC IS WHEN DEBATE IS SPARKED.!
• POSE ONE SIDE OF A DEBATE AND OPEN THE
CONVERSATION.!
• DONʼT MAKE THEM LOOK SILLY.!

25. RESPECT YOUR#
AUDIENCE.

26. RESPECT YOUR AUDIENCE.#
• BE UPFRONT WITH BRAND
ASSOCIATIONS.
• DESIGN CHOICES (I.E. POP-UPS).
• FREQUENCY, ESPECIALLY IF SENDING
EMAILS TO SUBSCRIBERS.!

28. THANK YOU.!
Mel Kirk
@melkirk
mel@spreadingjam.com
Influencer Engagement Director
The Engine Group!