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Introduction to Social Media

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Melissa D'Aloia
Melissa D'Aloia

This presentation is designed to introduce you to social media, provide examples of companies that are successfully using social media and tips for integrating social media into your existing marketing strategies.

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Introduction to Social Media Presented by Melissa D’Aloia & Dana Kazel
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media? ,[object Object]
Social Media Tracks Listening and mining social media conversations for insights on brand presence Engaging customers through social media
Using Social Media for Research ,[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object]
 
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Users ,[object Object],[object Object]
Micro Blogging/Texting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Bookmarking ,[object Object],[object Object],[object Object],[object Object]
The sharing statistics for 2009 are courtesy Pat from AddToAny while the numbers for 2008 and 2007 were provided by ShareThis and AddThis respectively.
B2B Social Networks
Video Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Photo sites ,[object Object],[object Object]
Feedblitz/Feedburner ,[object Object]
Tools and Platforms ,[object Object],[object Object],[object Object]
[object Object]
Adding social media to your existing marketing plan ,[object Object],[object Object],[object Object],[object Object]
MADE for communications success ,[object Object],[object Object],[object Object],[object Object],Attributed to DowJonesinsights.com
St. Jude Children’s Research Hospital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Ford’s social media story
First steps in social media ,[object Object],[object Object],[object Object],[object Object]
The impact of social media is…
Out There Advertising Presentation Contact us: 218-720-6002 [email_address] www.outthereadvertising.com Visit us on Twitter: @outtheread @melissadaloia @dkazel

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