Engaging Trade Show Floor
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Session from PCMA 2010. Great examples and ideas for creating more interesting and dynamic trade show floor experiences.
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Engaging Trade Show Floor
- 1. Exhibitor Workshop: Rethink and Retool Your Show to Increase Revenue Creating a Compelling Trade Show Floor and Exhibitor Experience that Connects Exhibitors with Attendees Melinda Kendall, Vice President, Immersa Marketing Sunday, January 9, 2011
- 2. Objectives The future of the exposition hall includes non- traditional floor plans which create multiple immersive areas. A compelling trade show floor created opportunities to: • develop new unique selling propositions for interactive, theme-based show floors • launch a bold new expo plan that connects exhibits and attendees like never before •generate new exhibitor and sponsorship revenue
- 3. Agenda Creating opportunities to connect exhibitors and attendees Show floor organization Dedicated exhibitor areas Themed display areas Interactive show floor Bringing the conference to the show floor Navigation Engage against goals Event technology Other sponsorship opportunities
- 4. Show Floor Organization Product-category based floor plans • Easy for attendees to navigate • The “Fashion District”
- 5. Zoned Trade Show Floor Booths grouped by product category
- 7. Zoned Trade Show Floor • Advantages? • Disadvantages? • Other Options?
- 8. Zoned Trade Show Floor Partially zoned show floor
- 9. Two zones roughly defined LinuxWorld NGDC Middle Area Big booths Both technologies By choice
- 10. Voluntary zoning by content New Product Showcase A C Town Square B Theater D
- 11. Dedicated exhibitor areas • Individual areas dedicated to one theme or product category • Pavilion of turn-key exhibits – Pods or 10 x 10 booths – Low cost, low risk • Strength in numbers • Great way to support: – New product or exhibitor showcases – Introducing a new product category to the event
- 12. Dedicated Areas of Show Floor
- 13. Dedicated Areas of Show Floor • Product category pavilion • International pavilion
- 14. Dedicated Areas of Show Floor • Start-up City • New technology showcase
- 15. Dedicated Areas of Show Floor A dedicated area for book publishers and authors
- 16. Dedicated Areas of Show Floor Sponsor meeting rooms
- 17. Dedicated Areas of Show Floor • Pros? • Cons? • Opportunities? • Examples?
- 18. Themed Display Areas • Showcase products • In addition to regular booth Multi-vendor
- 21. Interactive Show Floor Town Square or Association Booth • Event Central • How do we transform it into The Gathering Place?
- 22. Interactive Show Floor Event Central • Wireless Lounge • Games • Cyber Café • Plasmas – Event highlights • Association – Twitter feeds Information – Show TV • Show navigation • TV studio • Show concierge • Blogging zone • Twitter
- 23. Interactive Show Floor Town Square – Live Media events – Social Media activities – Centralized info booth PCBC
- 24. Interactive Show Floor Connection Café at Sweets and Snacks Expo • Live Twitter Feed – New event programs – New product promotions – Show daily news link Sponsored Laptops • Attendees tweet about new product showcase • Update Facebook pages with taste updates
- 25. Interactive Show Floor Theme-based demo area PCBC
- 26. Interactive Show Floor Event-owned demo area
- 27. Interactive Show Floor Presentation Theaters
- 28. Product Showcase New Product Showcase at Sweets and Snacks Expo
- 30. Bring the Conference to the Show Floor Meet the experts
- 31. Bring the Conference to the Show Floor Meet the experts Consulting sessions
- 32. Bring the Conference to the Show Floor Poster sessions
- 33. Bring the Conference to the Show Floor • Lightning Talks • White Board Discussions • Camp Ground/ Chalk Talk
- 34. Bring the Conference to the Show Floor • Other Ideas?
- 35. Contests & Awards • Product Excellence Awards • Best of Show Awards • Tournaments • Team Competitions
- 36. Games • Engage • Teach • Demonstrate • Involve Single-Player
- 38. Engage with Navigation Passport Programs PriMed Internet Retailer
- 39. Engage with Navigation Navigation technology
- 40. Engage with Navigation Docent Led Tours
- 41. Engage with Navigation Handouts with Buyers Guides and Tips
- 42. Engage with Navigation Other ideas?
- 43. Engagement Against Association Goals WINDPOWER • Energize the 20,000 attendees for grass-roots lobbying • Give attendees a voice • Demonstrate progress in energy goals
- 44. Engagement Against Association Goals WIND WORKS Campaign • Picture It! Photo Booth
- 45. Engagement Against Association Goals WIND WORKS Campaign • Air Your Thoughts Flip Video
- 46. Engagement Against Association Goals WIND WORKS Campaign • Google Map Mash-up
- 47. What are your association’s goals? Influencing policy Educating members Building community Networking Motivating to action
- 48. Event Technology Navigation, engagement, networking • Mobile phone applications • Event planning tools for attendees – Agenda Builder – Floor Plan/Exhibitor Directory • Virtual events • Year-round communities
- 50. Mobile Phone Applications • Agenda builder • Floor plan and Exhibitor directory • Push messaging • Session surveys • Polling • Links to social media SMS Texting, Uploading photos
- 56. Additional Sponsorship Opportunities AABB
- 57. Content Sponsorships • Video Presentations • Track Sponsorships
- 58. Content Sponsorships NCA
- 59. Show Floor Sponsorships • Sponsored Aisle Signs • Sponsor Banners Internet Retailer
- 60. Show Floor Sponsorships NCA
- 61. Show Floor Sponsorships NCA
- 63. Exhibitor Workshop: Rethink and Retool Your Show to Increase Revenue Creating a Compelling Trade Show Floor and Exhibitor Experience that Connects Exhibitors with Attendees Melinda Kendall, Vice President, Immersa Marketing Melinda.Kendall@ImmersaMarketing.com