Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Speaker notes at: http://bbh-labs.com/skynet-vs-mad-max-battle-for-the-future Intro: Forget the hype surrounding the social web for a moment, what about something a little further out? This talk paints a picture of two possible futures, along the way asking the audience to help decide in 2012 if either has a snowball's chance in hell of becoming a reality. Choose between: 1. Brands and users operate in a future-perfect environment of algorithm-driven, sublime relevance, where no nanobyte of data is wasted. Brands display artificial intelligence - becoming, in effect, self-aware - able to determine without human intervention how best to serve their customers. This leads to a glorious future of zero spam and delightful indolence amongst humanity as AI machines do all the work.. for now. OR 2. Brands and their users seek to fight for discovery and serendipity. Attempting at every juncture to circumvent the algorithmic tramlines laid down for their own good. Co-creating an open web with benevolent, politically neutral technology partners and real-world spaces where tech simply does not penetrate, this is the Wild West, 2050.
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Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
- 1. Skynet vs Mad Max: Battle for the Future #sxbattle SXSW 2012 @bbhlabs | @melex @jeremyet Image by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw
- 8. Skynet vs Mad Max: Battle for the Future #sxbattle Image by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw
- 9. CHAOS CONTROL
- 10. ANARCHY FASCISM
- 11. ATHEISM RELIGION
- 12. WEB NATIVE
- 13. HTML5 FLASH
- 14. OPEN CLOSED
- 18. Image by inju : flic.kr/p/4TAcz7
- 19. Image by sprengben : flic.kr/p/aXP9kt
- 20. Image by peterme : flic.kr/p/FbFV
- 21. Image by :
- 23. Mission Dolores, San Francisco, CA. Source: Thomas Hawk, http://flic.kr/p/4BPZDb
- 25. “There is not one you” Christopher Poole
- 26. Source: Keeichi Matsuda http://keiichimatsuda.com/augmentedcity.php
- 28. Weavrs.com, by Philter Phactory
- 31. Image by nikozz : flic.kr/p/6T4M4F
- 32. © YouTube
- 34. Source: brainsley.com - http://bit.ly/wFzb0G
- 35. GIL-Unversal library interface (Georgia State University)
- 36. An open API for all that’s best about humanity
- 37. Groupon meets Pinterest, but without a head office
- 38. Don’t forget to... VOTE! http://xd67.com/sxsw
- 40. Image by ssoosay : flic.kr/p/ap9bZJ
- 41. Microsoft Windows Live commercial: http://www.youtube.com/watch?v=mjtqoQE_ezA
- 42. Image by twenty_questions : flic.kr/p/4SV3XZ
- 43. Image by thomasleuthard: flic.kr/p/8XQ6Cw
- 47. So where does all this leave brands?
- 48. * Be useful. Be entertaining. Or be adblocked * Be a serendipity engine * Be a filter, an expert * “Comments are free, facts are sacred”
- 49. Guardian ‘3 Little Pigs’ commercial:http://www.youtube.com/watch?v=vDGrfhJH1P4
- 50. * Be useful. Be entertaining. Or be adblocked * Be a serendipity engine * Be a filter, an expert. * “Comments are free, facts are sacred” * So is choice.
- 51. And where does all this leave us?
- 52. * ‘Change’ is a crapshoot: messy, irregular * Dystopias sound dramatic, reality is MOR * Fluid intelligence will beat knowledge * Mankind. We like to meddle.
- 54. THANK YOU @melex @jeremyet @bbhlabs SXSW 2012 | #sxbattle Image by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw
Notas do Editor
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- Totalitarian States in literature:\n1984 \nBrave New World\n
- totalitarian States in film:\nstrictly segmented society of Metropolis, 1927\nBlade Runner, 1982\nV for Vendetta, 2005\n
- Anarchy/chaos in literature:\nA Clockwork Orange, 1962 (Stanley Kubrick film 1971)\nBattle Royale, 1999 (then adapted into a film and a manga series)\n
- Anarchy/chaos: \nAkira 1988\nChildren of Men 2006\n\n
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- slide: IDENTITY\nhttp://www.flickr.com/photos/inju/2552884332/sizes/l/in/photostream/\n
- slide: digital everywhere\nhttp://www.flickr.com/photos/sprengben/6538816497/sizes/l/in/photostream/\n
- slide: FACE RECOGNITION\nhttp://www.flickr.com/photos/peterme/7645323/sizes/l/in/photostream/\n
- slide: Walls ice cream smile vending machine \nhttp://www.robaid.com/wp-content/gallery/gadgets/smile-activated-vending-machine-1.jpg\n
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- Keeichi Matsuda hyper-augmented city\n
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- http://www.facebook.com/kotaklife?ref=ts\n- indian facebook app called clone me\n\n
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- slide: HUMAN AUGMENTATION - \nhttp://www.flickr.com/photos/nikozz/3859662065/sizes/z/in/photostream/\n
- \nslide: GAMING & ARTS COMBINE\nhttps://picasaweb.google.com/doodle42007/YTSO22011Mar13212011#5586110003236042210\n
- \nslide: GEO-LOCATION\nrorschmap.com\nif you’re wondering - thats the USA using James Bridles Rorschmap SITE. (look at the top left quarter of the screen, ignore the rest.)\n
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- Georgia State University library catalogue has an interface called GIL-Universal - allows you to search http://homer.gsu.edu/blogs/library/2011/11/15/gil-universal-gets-alternative-interface/\n
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- slide: AUGMENTED REALITY:\nhttp://www.flickr.com/photos/ssoosay/6169088204\n
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- slide: OPEN DATA. \nhttp://www.flickr.com/photos/twenty_questions/2545246015\n
- slide: CLOSING THOUGHTS.\nhttp://www.flickr.com/photos/thomasleuthard/5226288970/sizes/l/in/photostream/\nhttp://flic.kr/p/8XQ6Cw\n
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- Open access to data will transform physical experiences of crowds\n
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