This presentation is mainly designed for BRANDrill 2017 (Inter University Branding Competition arranged by VoB). Here is the BRIEF of the competition: http://bit.ly/2kSdzTH

1. Round 1
TEAM ARCHON
TEER
সতেজTEA
Tagline:
সতেজো । কাতে আসা । ভাত াবাসা

2. Segmentation
Geographic:
1. Urban & Semi-Urban Areas
2. Tier-1 and Tier-2 Cities
(according to Real Estate Tier
Classification)
Demographic:
1. Age 20 to 40
2. Educated, Aware, Responsible and
Aspiring Citizen
3. Family/Home Manager (Mainly
Women)
Psychographic:
1. Comfort seeking Customer
2. Luxury Oriented
3. Active in Family and Friend
issues
Behavioral:
1. Drink tea in Regular Basis
2. Quality Conscious, Aware
and Informed
Positioning:
Target Market:

3. Porter’s Five Forces:
1. The word TEER represents the name of the Organization from
which SHOTEJ came from
2. The cup of tea on the TEER word represents the FRESHNESS
and bring the feel of having TEA.
3. The Color of the word TEA represents the original TEA LEAF
Color
4. Our main BRAND color will be Green (used for writing TEA
word). Green color focuses on SHOTEJOTA (Freshness)
Logo Justification

4. MARKETING TACTICS (1ST YEAR)
TVC,RDC,
BILLBOARD
SOCIAL MEDIA
MARKETING
SALES
PROMOTION
& GUERILLA
MARKETING
TVC, RDC, BILLBOARD
SOCIAL MEDIA MARKETING
SALES PROMOTION & GUERILLA MARKETING
From the beginning we will start with TVC and RDC, here we firstly will run a TVC for
building brand awareness and then we will come up with a madness for tea while
watching sports on the theme of ICC Champions Trophy 2017 in our second TVC
Billboards will be hang on the busy office area, residential areas (Bashundhora, Uttora,
Mirpur etc.)
One of our prime TG is youth of 17-28 years old they are available is social media. To
attain them, we will open social media pages (Facebook & Instagram). Here we will
create catchy posts, images, animation and ensure maximum REACH.
We will provide tea cups with brand logo in local tea gathering places and tea machines in
university cafeterias and offices.
We will also go in association with super shops (Agora, Shopno) and provide them our special
designed shopping bag (Tea Bag style).
we will set dustbins in local parks
Through The Year Start After 3 Month At 7th Month
Justification
 Our first TVC will grab the consumers attention
and 2nd TVC will strike on the BUZZ of cricket
madness of Bangladeshi people.
 Billboards will be hang on office areas and
residential areas where most of our TG remains
 Social media engagements will grab emotions
of our youth
 Providing customized bags to shops, setting
dustbins in parks and cups and tea machines in
offices will create a good positioning on our
consumer’s mind
Timeline

5. SOCIAL MEDIA CAMPAIGN
#shotejota
#valobasha
#kacheasha
EVENT
PROMOTION
MARKETING TACTICS (2ND YEAR)
Social Media Campaign
We will run a hashtag campaign for creating maximum buzz. Here participants
will take their special moments with a cup of ( Family time, Friend zone Adda,
Worktime with tea). those pictures will be posted in our event page. Highest
share and liked pictures will be rewarded.
Winners from every month will get opportunity to visit “Sylhet Tea Garden’’ with
their family members or Friend.
Event Promotion
Big events like National/ International Cricket matches, big gathering like science
Olympiad, university admission test etc. will be our target. there we will do direct
selling.
MARKETING TACTICES (3rd YEAR)
Justification
 Social media is quick way to do catch
maximum audience.
 A gift like Sylhet trip can increase consumer
base
 Event promotion can ensure maximum reach
 At 3rd year we will be a well known
organization and then sponsoring or becoming
partner of renown events will hold consumer
loyalty
Sponsoring different events and going in partnership with big programs so that they
can spread the TASTE of Shotej to Consumer base
Timeline
first 6 month from 8th month

6. Sample Creative