2. Agenda
What is the significance of social media?
What can you accomplish with social
media technologies?
How can you leverage these
technologies to your advantage?
3. Search engine optimization requires fresh,
dynamic content and links to and from
your site…social media provides both!
4.
5.
6. Social Media Applications
1. Market Research/Competitive Intelligence
2. Public Relations/Marketing
3. Search Engine Ranking
4. Business Development
5. Customer Support
6. Recruitment
7. Retention
8. Education and Training
Q: How can social media help my business improve
performance in any of the above areas?
7. Where should you start?
A social networking site where
people can network by city,
A video workplace, school, and region and
sharing site exchange messages, updates,
website on join groups, publicize events.
A type of website
where individuals or which users
organizations can can share
post commentary, upload,
stories, awards, share, and LinkedIn is a social
product reviews, comment on networking site for the
announcements, videos. business community. It
events, and videos. connects you to other
business people and job
seekers and helps you
A micro-blog limited to BlogTalkRadio allows exchange knowledge,
140 characters. Think anyone, anywhere the ideas, and opportunities
headline syndicator! ability to host a live, with a network of
Internet Talk Radio show, professionals.
simply by using a
telephone and a computer.
8. Pull back the curtain of social media
Content - the “Brains”
Connections – the “Backbone”
Conversations – the “Heart and
Soul”
9. “What do I need to get started?
Content Connections Conversations
LinkedIn X XXX XX
Twitter XX X XXX
Blogs XXX X XX
Facebook X XXX XX
YouTube XXX XX X
Blog Talk XXX XX X
Radio/Podcasts
FlickR XXX XX X
11. “There is a central difference between
the old and new economies: the old
industrial economy was driven by
economies of scale; the new information
economy is driven by the economics of
networks...”
Carl Shapiro and Hal R. Varian.
Information Rules.
20. Strategy #1
Research your customers and competitors.
Track industry trends/competitor news
Google Alerts
RSS (Really Simple Syndication) Feeds
o Technorati, Google Reader
Twitter Search
o Tweetdeck/Seesmic Desktop/Hootsuite
LinkedIN updates/news
21. Strategy #2
Become the expert
1. Write a blog
2. Publish podcasts/videocasts
3. Distribute links to favorite blogs (text, audio, video)
4. Answer and ask questions
5. Ask for and provide feedback
6. Announce contests and giveaways
7. Sponsor webinars and seminars
8. Share resources, tips, and tricks
Q: What can I blog or tweet about?
22. Strategy #3
Manage Your Brand
1. Listen to what your customers are saying/doing
2. Listen to what your customer’s customers are
saying/doing
3. Listen to what your competitors are saying/doing
4. Listen to what your competitor’s customers are
saying/doing
5. Provide a channel for raving fans to congregate
6. Provide a channel for dissatisfied customers to
vent
7. Provide a medium for employees to connect
Q: How can my business use social media technologies to
create disruptive innovation?
27. How can you use Twitter?
A restaurant tweets their daily specials
A ticket agency tweets about-to-expire tickets
A realtor tweets new homes on the market
A hotel tweets hot deals to fill last minute
cancellations
A radio station tweets weather alerts or traffic
accidents
A repair service tweets customers on arrival
times
28. Strategy #4
Ramp up your network.
1. Connect with colleagues, employees, customers,
prospects, competitors, thought leaders, and alumni
2. Answer and ask questions – LinkedIn, Bizmore,
VistageView
3. Join online groups to ask/give feedback – LinkedIn,
Plaxo, Twitter
4. Respond to comments on blogs
5. Announce contests and giveaways
6. Share resources, tips, and tricks
7. Post news and events
8. Announce new blog articles or links to favorite blogs
Q: How can I connect with and help grow my centers of
influence?
29.
30.
31. Strategy #5
Recruit and Retain Employees
1. Proactive recruitment is a required strategy when it
comes to finding top talent.
2. Leverage your network – employees, peers,
former employees, alumni, customers.
3. LinkedIn is the best source for professional and
business candidates.
4. Facebook is a great source for hourly and mid-
level salaried candidates
5. Twitter has possibilities too.
6. Create your own network on Ning.
Q: How can my business use social media technologies to
recruit and retain employees
32. Strategy #6
Learn from and share with others.
1. Seek out blogs in your industry and your
customers’ industry
2. Network with relevant experts
3. Follow thought leaders
Q: Who should I be listening to?
33. How do I measure it?
What are people saying about me/us?
1. Google Alerts
2. Google Analytics
3. Google Trends
4. SocialOomph (for Twitter and Facebook)
34. Select A Strategy
Research your competition
Become the expert
Manage your brand
Expand your network
Recruit and retain employees
Learn from and share with others
35. Getting Started
Have a clear purpose in mind
Start simple!
Integrate, integrate, integrate with
current communication and business
development strategies
Designate a “chief social media officer”
Develop a common-sense approach
to policing employees
Start now!!!
36. Free Stuff!
Subscribe to The Total View (weekly newsletter for hiring,
managing and motivating employees)
http://www.super-solutions.com
Follow me at Perfect Labor Storm 2.0 blog at
http://www.workforcetrends.com
Become a Facebook Fan
http://www.facebook.com/GeeksGeezersGooglization
Tweet me @ Twitter
http://www.twitter.com/hireauthority
Link to me on LinkedIn
http://www.linkedin.com/in/iswolfe
37. Ira S Wolfe
Company: Success Performance Solutions
Website: www.super-solutions.com
www.perfectlaborstorm.com
www.geeksgeezersgooglization.com
Email: ltf4biz@gmail.com
Phone: 717-291-4640 or 410-941-2345
Mobile: 717-333-8286