10 Personal Branding Tips to help busy professionals be more discoverable, sharable and memorable through social media marketing platforms like LinkedIn, Twitter, Facebook, YouTube and more. Delightful Communications helps businesses and individuals capitalize on the magnificent opportunity that digital and social media platforms provide.

3. “
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8. 1 Be Discoverable
2 Be Sharable
3 Be Memorable

10. Source: Experian Marketing Services
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12. The DNA of successful and
enduring digital content has
FOUR main elements:
AUTHENTIC
RELEVANT
ACTIONABLE
USEFUL

13. Buy your domain name and build a website
you own and control.

14. https://blog.photofeeler.com/perfect-photo
Data from Photofeeler.com suggests a professional
profile photo can make a better impression.

15. Add links and calls to
action. Make it stand out
from everyone else's!

16. Balance your social profiles between professional
and personal. Show you have a personality and a
life as well as your work smarts and wisdom!

17. Add relevant links to speaker and author bios to
drive more discovery of your personal brand.

18. Mel-Carson-Delightful-Communications.jpg
Mel-Carson-Digital-Marketing-Speaker.jpg

20. Business cards are not dead! Design them clean and uncluttered. Always have them on you and use them
to tell a story as you hand them over that helps make the interaction memorable.

21. LinkedIn is no longer a job/resume board.
Publish content and share/update like you
would Facebook but keep it professional!

23. Keep to a communication
cadence as closely as possible.

24. Increase in engagement with, and sharing
of content from your social channels.

25. Increase in mentions of you in and beyond your
industry niche press and digital publications.

26. Increase in placements and requests for you
to speak or participate at conferences and events
in and beyond the your niche.

27. Increase in positive sentiment towards you
internally and externally.

28. Delightful’s Credentials
• 15 years of global integrated marketing/digital PR experience
• Speaker, blogger and published author
• Former Microsoft Digital Marketing Evangelist.
• Early-adopter who helped spearhead Microsoft’s foray into Social
Media & Digital PR back in 2006
• Has spoken about digital, search and social advertising and marketing
at over a hundred conferences around the world
• Ran event social media strategy and execution for Microsoft at 4
Cannes Lions and 3 Advertising Week NYC events
• Fun Fact: Played the “Young Joe Cocker” in the music video
“N’Oubliez Jamais” alongside French cinema icon Catherine Deneuve
Mel Carson is Delightful Communication’s Founder: