2. What is data?
• Data is one of a
company’s greatest, yet
still often underutilized
assets.
• The ability of a
company to conduct
the data, learn, and
translate that learning
into action will enhance
the ultimate
competitive advantage.
3. It is a strategy when a
company takes a decision
upon data, but it is a tactic
when a company takes a
decision upon instinct and
assumption.
Which one are your
company?
5. Who should collect data?
Large corporate to
generate the growth and to
enhance the sustainable
competitive advantage
Small business to hunch
the trend and to indycate
the opportunities to enter
the market
6. Where to find data?
• Online-based: websites, emails, social media
database, online survey, , point-of-sales social
media behavior, shopping preferences
• Offline-based: point-of-sales monitor
purchase behavior, loyalty program, offline
survey
Source: Loyalty360, 2011
7. When to turn data into action?
It’s when to decide...
Sales & marketing trends
Differentiation
Loyalty program to boost up & strengthen the
relationships with costumers
New product/service
Costumers experience
Source: Loyalty360, 2011
