This document discusses various propaganda and advertising techniques used to persuade people throughout Coca-Cola's history. It outlines techniques like bandwagon messaging in the 1920s emphasizing widespread popularity, plain folks appeals in the 1930s portraying friendship, snob appeal in the 1950s, patriotism in the 1970s, humor in 1999, and celebrity endorsements like Mean Joe Green in 1979. It concludes by asking what advertising techniques Coca-Cola is using today.

1. Propaganda Techniques and Advertising What writing techniques do you need to know to persuade others?

3. Magic ingredients “Revives and sustains” 1905

4. Bandwagon: “6 million drinks a day” 1925

5. Bandwagon: “It had to be good to get where it is” 1926

6. Plain folks: “Friends for life” 1935

7. Snob appeal 1957

8. Patriotism 1974

9. Wit and humor 1999

10. Mean Joe Green 1979 Celebrity Endorsement