Recomendados
Recomendados
Mais conteúdo relacionado
Último
Último (20)
Destaque
Destaque (20)
How to: Optimise Twitter for your Business
- 1. OPTIMISING TWITTER FOR BIZ useful tips, tools, & tricks JUNE 2011
- 2. TABLE OF CONTENTS Optimising for Twitter What is Twitter?3 Interface & Functions5 Following & Lists 8 On-Site Opportunities11 Next Steps13
- 3. WHAT IS TWITTER? twitter demystified @twitter ? @twitter
- 4. WHAT IS TWITTER? twitter demystified 5 Things People Expect From A Successful Twitter Account: Personality – A twitter account is a community personified, so you want to have an authentic and fluid voice. No one wants insights from a robot. Avoid monotony by mixing it up. Expertise – If you’re not a close personal friend, you’re likely being selected as THE source of information on a specific topic. Make sure your topic areas are clearly defined & your updates are consistent within these areas. Exclusive Commentary – People are looking to you to share useful news or insights in your topic area as only you can. Share the things you know or are questioning in real time. Engagement – Twitter is not a megaphone, it’s a community. People want to know that you’re listening to them too. Don’t be afraid to retweet or comment on relevant posts. Build a discussion & answer their questions whenever you can. @twitter
- 5. INTERFACE & FUNCTIONS when to use what & where @twitter
- 7. ie, If #favoritevaction is a popular Sydney topic & you’re a city, then make the case for why your city is a #favoritevacation spot.Unsure what a trending topic means? That’s okay, use WhatTheTrend.com to identify & explain the latest trends! You can also search trends and discover ones by location. WhatTheTrend
- 8. INTERFACE & FUNCTIONS sharing tiny links: BIT.LY # of clicks 1.) Paste link to refer Click timeline 2.) Click to customize 3.) Customize link Referrer details Bit.ly
- 11. FOLLOWING & LISTS followerwonk Choose relevant profile identifier (ie, noun or interest area) Click ‘more search options’ for better search-ability Enter location (Country or large city) Tag a minimum # of followers (Recommended: at least 100) Consider useful stats like #of followers Browse profiles looking for relevant tweeters to follow followerwonk
- 12. ON-SITE OPPORTUNITIES nearbytweets & hootsuite Relevant #trend Follower count Interested topic reference OPTION 1: Use NearbyTweets.com to narrow your listening pool to identify high priority comments - Select your specific location and a relevant topic to target discussions around a specific event. Identify & Respond to potential followers. OPTION 2: Use HootSuite on ipad (like TweetDeck) to quickly identify influential tweeters – Pre-select relevant trending topics & lists to monitor social chatter. Target & respond to tweeters who have a higher level of influence & followers. Follow them too! Add to list! NearbyTweets
- 14. NEXT STEPS weekly milestones Determine 3 total trend #tags to use to distinguish content you cover each week. Identify 1 relevant Top 10 public trending topic to comment on (either worldwide or within your region). Follow 100 new people (20 a day)using existing ‘Lists who follow [your @handle]’ to identify them. Customise at least 1 bit.ly link to accompany a twitter post. Twitpic 1 image or video from a live event and tag accordingly with personal commentary.
- 15. MEGAN ANHALT strategist megan.anhalt@ogilvy.com.au phone. 02 8281 3293 twitter. @megbomb
Notas do Editor
- @ vs. # - DO NOT reference yourself in your tweets (your twitter handle will always be automatically included. Use @ when referencing other accounts (ie, @tabraceresults) but use a hash (ie, #TABresults) for topics. #tags should appear at the end of a tweet when not part of the sentence itself.Tip: Use a ‘period’ in front if you must start a tweet with @ (ie, .@) and want it to be viewable to all followers.Misc – Blue checkmark = verified accounts (usually have high influence or followers)
- @ vs. # - DO NOT reference yourself in your tweets (your twitter handle will always be automatically included. Use @ when referencing other accounts (ie, @tabraceresults) but use a hash (ie, #TABresults) for topics. #tags should appear at the end of a tweet when not part of the sentence itself.Tip: Use a ‘period’ in front if you must start a tweet with @ (ie, .@) and want it to be viewable to all followers.Misc – Blue checkmark = verified accounts (usually have high influence or followers)
- @ vs. # - DO NOT reference yourself in your tweets (your twitter handle will always be automatically included. Use @ when referencing other accounts (ie, @tabraceresults) but use a hash (ie, #TABresults) for topics. #tags should appear at the end of a tweet when not part of the sentence itself.Tip: Use a ‘period’ in front if you must start a tweet with @ (ie, .@) and want it to be viewable to all followers.Misc – Blue checkmark = verified accounts (usually have high influence or followers)
- Notes on video : Shoot timely moments (like horse crossing the finish line) for fun shareable content. Its a good idea to use downtime to find someone interesting to interview – you want to add value to a discussion. Another fun idea would be to shoot an excited winner or a crowd shot at the instance of an upset.