Stuart Ross, of the Six Figure Mentors, gives a brief introductory lesson into the world of marketing and what it entails in this slideshow presentation.

1. Marketing
101

2. Beforeyoustart
marketing,build
astrongstrategy.

3. Before you can tackle a problem, you
first need to have a plan about how
you're going to do it. Before you start
raising awareness and increasing
engagement with your business, you
need to build a strategy and a plan
about how you're going to do so.

4. Cultivateastrong
audience.

5. When building a brand and marketing a
business, it's important to know who
your audience is and what their needs
are so you can work to address them.
You also want to be engaging people
who fit your target demographic for the
maximum impact of your marketing.

6. Interactwithyour
customersdirectly.

7. This is where the value of social media
as a marketing tool cannot be
overstated. If all of your customers are
using it to interact with one another,
you should be using it to interact with
them as well. Reply to reviews and
comments about your business, and
keep people interested in what you're
doing.

8. Humanizeyour
business.

9. All-to-often it can be easy to see all
businesses as the same corporate
entity. To combat this, you should start
putting a face to your business, by
which I mean you should start
personally interacting with customers,
both loyal and potential, so they can
learn to associate a person, not a logo,
with your business.

10. Handlecriticism
withgrace.

11. Instead of griping about every complaint
someone has with your business, look at
each complaint as an opportunity to
better your business and help it to grow.
You should also never let a complaint go
unanswered; you never want your
customer to leave your business
dissatisfied, and an open complaint is an
opportunity to improve someone's
experience and change their mind.