13. 1/ Build your brand
This could involve posting images of staff, the company’s offices, pets, or
cityscapes – basically anything that you want the brand image to be
associated with.
14. 2/ Shout about your products
Nobody wants to follow a brand that just posts boring stock images of its own
products, but there are ways of being creative with product images that will
keep people entertained.
“one of our team members took her beau to the west
coast this week. can you guess where? #meandmybeau”
21. 7/ Link it to Foursquare
This only really works for businesses with brick-and-mortar locations, but it’s a
great way of injecting some interest into your foursquare listing and hopefully
attracting more customers.
22. 8/ Celebrate your Followers
Sharing user-generated content is a great way to reward followers and help to
increase brand affinity.
40. 10 Tips for Fashion on Instagram
1/ Stay true to your brand values
2/ Think of your Instagram feed as a natural extension of your existing online presence
3/ Appeal to your fans’ desire to be a part of your world
4/ Don’t be afraid of a little shameless self-promotion
5/ Engage by showcasing a little personality
6/ Variety is the spice of life, so mix product images with backstage pics
7/ Utilise a branded hashtag to encourage social sharing
8/ Repost images followers have shared that evangelise your brand, to demonstrate
engagement
9/ Engage in conversation via comments when you can
10/ Be discerning – not everything can be suitably summed up in a single image
Launched in 2010, and bought from Facebook 2 yeras later for $1 billion, today Instagram has
Everyone is their own photographer and editor nowThere is emotional sincerity in photos taken fast.
Instagram has no language barriers and the fashion industry is one industry where visuals must be prevalent.Its simplicity allows brands to focus on the creativity behind the image; it’s about creating a digital collage.
Since Instagram showcases images, Fashion brands can post constant campaigns that are visually enticing for followers.
Instagram is the perfect medium for sharing images that build a brand’s identity and personality, which helps to create an affinity with followers and prospective customers. It has the potential to be particularly effective for small businesses as it’s a cost effective way of developing brand personality without the need for huge ad campaigns.
It is important to note that Instagram does not allow you to hyperlink photos to your website. So you are not going to see any direct traffic from Instagram in your website analytics. But the power of user generated, real-time brand mentions of your business can still make a sizable positive impact on your brand awareness and loyalty.
Instagram offers a unique way to encourage your customers to become a part of your organisation’s culture. Perhaps you can show the personalities behind the brand, or the intricacies of making your product?
Topshop recently reposted a photo of pop singer Ellie Goulding sporting one of its charity t-shirts, thereby gaining a sneaky celebrity endorsement...
Topshop recently reposted a photo of pop singer Ellie Goulding sporting one of its charity t-shirts, thereby gaining a sneaky celebrity endorsement...
Since this digital quasi-catalog is limited to photo and video sharing without click-throughs to ecommerce, Instagram’s ROI isn’t as clear as Facebook or Twitter.
While Instagam is not a direct sales channel, perhaps you could integrate a discount code into an image that can be used on your website for 24 hours?
It could be the filter effect, but Instagram has the ability to make almost anything look enviable. “I want to go there” feel?Gap is really good at frequently ‘grams events, such as an in-store concert, and also features newly styled store window mannequins. Think of it as your Field of Dreams approach: If you build it up, they will come.
This strategy ups the covet factor of yourproducts, plus consumers are more inclined to take photos in their new purchases in hopes they’ll be in the spotlight as well.
Instagram is not a conversational tool, it’s an inspirational tool
In regards to email, tweeting, Facebook posts etc, there are days of the week that will gather more attention, but it’s the complete opposite for Instagram.With the mobility of Instagram it is inherently on “24/7,” making any day of the week optimal for posting. While looking at the Fortune 500, there is no conclusive best day of the week to post on Instagram, but people do post the most on Thursday.
