1. FASHION DESIGN 2010 National STAR Events July 4-8 Chicago, IL

2. Fashion Design www.fcclainc.org Provide speaker information here or delete.

3. Fashion Design www.fcclainc.org Fashion Design is an individual event that recognizes participants who apply fashion design skills learned in Family and Consumer Sciences courses to design and market clothing styles.

4. Fashion Design www.fcclainc.org Event Rules 2009-2010 STAR Events Manual Pages 200-206

7. Fashion Design www.fcclainc.org The FCCLA Planning Process The Planning Process is always the best place to start a project. Get a copy from your adviser or find it on the FCCLA national website, www.fcclainc.org

8. Fashion Design www.fcclainc.org Event Specifications & Rubric Before you begin your project, check out the specifications and the rubric to see exactly what is required. Use the rubric as you complete project components to ensure you are on the right track.

9. Fashion Design www.fcclainc.org Sample Project This presentation demonstrates project content, not the appropriate manner in which to prepare your portfolio. For more information on how to prepare your portfolio, please read the event specifications in the STAR Events Manual . Sample project content is not original and may not be completely accurate. Student projects should be original and based on design knowledge learned in Family and Consumer Sciences coursework.

10. Fashion Design www.fcclainc.org Identify Concerns 1950’s clothing has made a tremendous come back into the 2009 world of fashion. However, only high end retailers offer the vintage look that appeals to most young professional women

11. Fashion Design www.fcclainc.org Set a Goal Design an affordable line of 1950’s inspired clothing that can be sold at accessible retailers

13. Fashion Design www.fcclainc.org Act

14. Fashion Design www.fcclainc.org Label & Explanation Label Name: Marilyn Label Description: Marilyn clothing is designed for young professional women looking to enter the working world. Words like “glamour”, “luxurious”, and “sophisticated” describe their sense of fashion. 1950s style couture clothing is back in demand…however, the materials (i.e. wool and felt) of the past are too heavy for today’s living. The Marilyn line provides a refreshed version of feminine, glamorous looks from the 50s.

15. Fashion Design www.fcclainc.org Historical Inspiration The fashion of the 1950s is based primarily on the New Look style set in the late 1940s by Dior. Many vintage styles of the 50's are full skirted, but some are the slim sheath dresses favored by other designers such as Jacques Fath, the sack dress of the late fifties designed by Hubert de Givenchy and the encrusted embroidered striking jeweled evening designs of Pierre Balmain. Other famous European designer names of the 50's era include Christobal Balenciaga, Coco Chanel, Jacques Heim, Molyneux, Paquin, Robert Piguet, Jean Patou, Jean Desses, Jacques Griffe, Nina Ricci, Fabiani, Madame Gres (earlier models called Alix) and the House of Lanvin. They are the most sought after vintage European design names to seek from 50's clothing. Prized 50's American designer names include Claire McCardell, Mainbocher (Main Rousseau Bocher), Galanos, Pauline Trigère and the Anglo-American Charles James.

16. Fashion Design www.fcclainc.org Clientele Marilyn women remember that they’re women. Marilyn’s potential customers are seeking clothing that is professional, affordable, and feminine. These women are in the early stages of their career in the professional world. They understand that appearing put together on the outside will help them succeed. Therefore, they care about their appearance, but their salaries are not substantial enough to always shop in high-end department stores or buy everything brand name. They have a few basic, versatile pieces of high quality and supplement their wardrobe with less expensive, seasonal pieces. Marilyn women do not belong to a specific race or geographic region, they are determined primarily by their job.

17. Fashion Design www.fcclainc.org Collection Fabrics

23. Fashion Design www.fcclainc.org Collection Design Design 1: Roberta Jacket A luxurious double breasted, knee length jacket. Featuring kimono style sleeves and a mid waist belt. Dry Clean Only Available in sizes 0-14 (petite and tall also available)

24. Fashion Design www.fcclainc.org Collection Design Design 2: Casswell Suit A fashionable high-waist pencil skirt, with classic lines and a flirty five inch slit paired with a colorful form-fitting jacket with a high collar and hook and eye closure. Skirt: Hand Wash and Line Dry. Dry Cleaning Optional. Jacket: Dry Clean Only. Available in sizes 0-14 (petite and tall also available)

25. Fashion Design www.fcclainc.org Collection Design Design 3: Lorelei Cocktail A fully sophisticated knee length cocktail dress, with a sincerely couture shape. Perfect for day or night, office or night out on the town. Feminine lines and elegant fabrics throughout. Dry Clean Only Available in sizes 0-14 (petite and tall also available)

26. Fashion Design www.fcclainc.org Collection Design Design 4: Lois Weekend Spend a relaxed weekend in this stylish weekender, matching outfit. Offering a mid-thigh hem and high waist belting. A variety of printed tanks are offered to match the solid short. Machine Wash and Tumble Dry Low or Line Dry. Available in sizes: Shorts: 0-14 Tanks: XS-XL

27. Fashion Design www.fcclainc.org Collection Design Design 5: Pola Business A comfortable but chic cashmere sweater with unique, oversized vintage buttons. A sweater offering fitted bodice and loose sleeves. Paired with close fitting, straight legged trousers. Dry Clean Only Available in sizes 0-14 (petite and tall also available)

28. Fashion Design www.fcclainc.org Collection Design Design 6: Sugar Kane Formal A classic silhouette inspired by the poodle skirt, updated with lighter fabrics and trendier patterns. Dry Clean Only. Available in sizes 0-14

30. Fashion Design www.fcclainc.org Pricing: Affordable Luxury High waist pencil skirt—$35 Ruffled top (various sleeve lengths)—$25 Poodle-style skirt—$20 Tailored knee length jacket—$45 Weekender casual set (separates)—$20 and $20 Cashmere blend sweater—$35 Adorned headband—$10 Hat with studded veil—$15 Daywear gloves—$12.50 Printed scarf—$15 Kimono-sleeved jacket—$35 Short cocktail dress—$50 Halter dress—$20

33. Fashion Design www.fcclainc.org Works Cited http://www.alfalfapress.com/dress/quickie_textile_guide.html http://images.google.com/images?hl=en&q=Chanel+&gbv=2&aq=f&oq http://2.bp.blogspot.com/_71EVt-NwbJ4/R1Ds65dsdWI/AAAAAAAAAIE/XMc_Z59icvU/s320/sr+sketch.jpg http://4.bp.blogspot.com/_dr58-rGJZrQ/Ry-WSKfe84I/AAAAAAAAAXQ/QfH9yzDaDCE/s400/sweater%2Bsketch.JPG http://www.fashion-era.com/1950s/1950s_3_fashion_dressmaking.htm http://4.bp.blogspot.com/_Nb1Oc_L4emw/STkS28J5uWI/AAAAAAAAJ6I/CPNiaW-RgV4/s320/michelle_obama_fashion_sketches_1.jpg http://joechip.net/liana/uploads/sarah-palin-pink-jacket-grey-pencil-skirt-katie-couric-interview-tabbed.png http://www.fashion-era.com/images/1914-1950/1950drsdbmarb350b.jpg http://3.bp.blogspot.com/_XeAhTZSr2zI/SgyRr6AphqI/AAAAAAAAAT4/UMEjVwOJXHk/s1600-h/1950s_Fashion_Design_Sketch_+Green_Suit.JPG http://www.fashion-era.com/Vintage_fashion/a10_collecting_fifties_vintage_1.htm#The%20Look%20of%20the%20Fifties

34. Fashion Design www.fcclainc.org Follow Up I showed my collection designs to women who would be considered potential customers of the Marilyn label to get feedback. The reviews were generally positive, but the need for additional basic pieces for the line were needed to help these women put together a full wardrobe of modern, ‘50s inspired clothing they love. After expanding the collection with pieces suggested by my sample of young, professional women, I submitted the Marilyn collection with my application to the Fashion Institute of Technology. I am proud to say that I was accepted and am a step closer to realizing my career goals.

35. Fashion Design www.fcclainc.org Evaluating Your Project The STAR Events rubrics are a great way to make sure that your project is up to the highest standards. Use the rubric as you prepare your portfolio and speech to make sure you are ready to compete!

36. Fashion Design www.fcclainc.org Point Summary Form

37. Fashion Design www.fcclainc.org Rubric

39. FASHION DESIGN 2010 National STAR Events July 4-8 Chicago, IL