Mediatrack team prepare very interesting analysis like Top Advertised Category, Player, Brand, Channels and few seasonal category analysis.during Ramadan 2018

1. TV Industry Analysis
Data Source:
Market : Pakistan
Medium : TV
Ramadan Analysis
TOP Spender, Top Brand, Top Category
Analysis are based on 74 TV Channels
on 24/7 based monitoring. Figures are
based on consumed time
Amazingly Unilever remain top
advertiser in Ramzdan with 25% share
of total Advertising .

2. TOP 20 Categories | During Ramzan 2018
Data Source:
1.2
1.5
1.6
1.7
1.7
1.9
2.0
2.6
2.6
2.9
3.1
3.3
3.7
4.6
4.6
4.9
6.1
6.5
7.1
7.7
FURNITURE
HOSPITALS
CORPORATE IMAGE
TEA
TOILET / FLOOR CLEANER
AIR CONDITIONERS
CHARITY ORGANISATIONS
UPS/BATERIES
BEAUTY CREAMS
READY TO COOK FOODS
SHARBAT/SQUASHES
CONSTRUCTION
MILK AND DAIRY
MOBILE OPERATOR
COOKING OIL & GHEE
ICE-CREAM
CARBONATED SOFT DRINKS
DETERGENT POWDERS
SHAMPOOS
SOAPS / FACE WASH

3. TOP 20 Players | During Ramzan 2018
Data Source:
0.9
0.9
1.0
1.1
1.2
1.2
1.3
1.3
1.3
1.4
1.4
1.5
1.6
1.8
1.9
2.8
2.8
4.7
6.6
25.3
CHINA MOBILE
OSAKA BATTERIES
DALDA FOODS
HABIB OIL MILLS
SINDH GOVERNMENT
SABIRS FOODS
BAHRIA TOWN
PAK ELEKTRON LTD
DAEWOO BATTERIES
COLGATE PALMOLIVE
NESTLE MILKPAK
GOURMET FOODS
NURPUR DAIRY
PEPSI COLA
HAMDARD LAB
TELENOR
COCA COLA
P&G
RECKITT BENCKISER
UNILEVER

4. TOP 20 Brands | During Ramzan 2018
Data Source:
1.2
1.2
1.2
1.3
1.3
1.3
1.3
1.4
1.4
1.4
1.5
1.5
1.6
1.6
1.8
1.9
2.0
2.1
2.5
4.5
DETTOL SURFACE CLEANER
FAIR & LOVELY
SABROSO CHICKEN
BAHRIA TOWN
DAEWOO BATTERIES
LUX SOAP
WALLS SANDWICH
DETTOL SOAP
LIPTON YELLOW LABEL
DETTOL SOAP
ARIEL DETERGENT
SUNSILK SHAMPOO
NURPUR MILK
HARPIC
SAFE GUARD SOAP
ROOH AFZA
CLEAR SHAMPOO
COCA COLA
WALLS ICE CREAM
SURF EXCEL

5. TOP 20 TV Channels | During Ramzan 2018
Data Source:
2.2
2.2
2.3
2.4
2.5
2.5
2.6
2.8
2.8
2.9
2.9
3.0
3.2
3.2
3.3
3.4
3.5
3.5
3.5
4.2
DUNIYA TV
EXPRESS NEWS
GEO NEWS
7 NEWS
DAWN NEWS
ATV
CHANNEL 24
AAJ TV
GEO ENT
CITY 42
ARY ZINDAGI
A PLUS
AAJ ENTERTAINMENT
TV ONE
ABB TAKK
GEO KAHANI
EXPRESS ENT
NEO
NEWS 1
CAPITAL TV

6. Channel Genre wise compression | Ramzan Vs Before Ramzan 2018
Data Source:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NEWS ENTERTAINMENT REGIONAL MOVIES MUSIC KIDS SPORTS RELIGIOUS FOOD
15 Days Before Ramzan 1st to 15th Ramzan

7. Entertainment Channels | Ramzan Vs Before Ramzan 2018
Data Source:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
EXPRESS
ENT
GEO
KAHANI
AAJ ENT TV ONE A PLUS ATV ARY
ZINDAGI
GEO ENT ARY
DIGITAL
HUM TV URDU 1 PTV FILMAZIA ZAIQA ENT HUM
SITARAY
15 Days Before Ramzan 1st to 15th Ramzan
HUM TV, URDU 1 and Filmazia lose its business in Ramadan

8. News Channels | Ramzan Vs Before Ramzan 2018
Data Source:
0%
10%
20%
30%
40%
50%
60%
70%
80%
CAPITALTV
NEWS1
NEO
AAJTV
ABBTAKK
EXPRESSNEWS
DAWNNEWS
CHANNEL24
CITY42
DUNIYATV
GEONEWS
SAMAA
7NEWS
ARYNEWS
92NEWS
JAAG
CITY41
CHANNEL5
DINNEWS
WAQTNEWS
BUSINESSPLUS
PTVNEWS
GEOTEZ
15 Days Before Ramzan 1st to 15th Ramzan

9. Regional Channel| Ramzan Vs Before Ramzan 2018
Data Source:
0%
10%
20%
30%
40%
50%
60%
70%
80%
SINDH KTN VSH
NEWS
AVT
KHYBER
WASEB SINDH
NEWS
APNA MEHRAN KTN
NEWS
PUNJAB
TV
DHARTI AWAZ PASHTO 1 AVT
KHYBER
NEWS
ARUJ KASHISH
15 Days Before Ramzan 1st to 15th Ramzan

10. Hourly Airing Trend | Ramzan Vs Before Ramzan 2018
Data Source:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0000-0059
0100-0159
0200-0259
0300-0359
0400-0459
0500-0559
0600-0659
0700-0759
0800-0859
0900-0959
1000-1059
1100-1159
1200-1259
1300-1359
1400-1459
1500-1559
1600-1659
1700-1759
1800-1859
1900-1959
2000-2059
2100-2159
2200-2259
2300-2359
15 Days Before Ramzan 1st to 15th Ramzan

11. Airing Trend | Ramzan Vs Before Ramzan 2018
Data Source:
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
01/05/2018
02/05/2018
03/05/2018
04/05/2018
05/05/2018
06/05/2018
07/05/2018
08/05/2018
09/05/2018
10/05/2018
11/05/2018
12/05/2018
13/05/2018
14/05/2018
15/05/2018
16/05/2018
17/05/2018
18/05/2018
19/05/2018
20/05/2018
21/05/2018
22/05/2018
23/05/2018
24/05/2018
25/05/2018
26/05/2018
27/05/2018
28/05/2018
29/05/2018
30/05/2018
31/05/2018
Ramadan
started

12. Categories Analysis | Ramzan 2018
Data Source:

13. Share of Voice by Brand | Ramzan 2018
Data Source:
LRBT
15%
SUNDAS FOUNDATION
13%
BAIT UL SAKOON
13%
AKHUWAT
12%
SAHARA TRUST
12%
SAWAI WELFARE
8%
AL KHIDMAT
6%
PATIENTS WELFARE
4%
REHMAN FOUNDATION
3%
DEPILEX SMILE AGAIN
2%
ALI ZAIB
2%
ALI HAJVERY
2%
THE CITIZEN FOUNDATION
2%
KARWAN-E-HAYAT
2%
UMMAH
RELIEF
2%
OTHERS
2%
Charity Organization

14. Share of Voice by Brand | Ramzan 2018
Data Source:
HABIB
21%
DALDA
15%
TULLO
9%RAFHAN
CORN
OIL
7%
SOYA
SUPREME
6%
SUFI BANASPATI
6%
KISAN
6%
ASIA BANASPATI
4%
GOLDEN SUN
4%
MEZAN BANASPATI
4%
SAMAR BANASPATI
3%
OTHERS
3%
SHARJAH BANASPATI
2%
DASTERKHUAN
2%
OLIO PREMIUM
2%
SHAMA BANASPATI
2%
GULAB BANASPATI
1%
DARJ E AWAL
BANASPATI
1%
ZAINAB BANASPATI
1%
NAZ BANASPATI &
COOKING OIL
1%
MUNDIAL
OLIVE OIL
1%
PURE COOKING OIL
1%
Cooking Oil & Ghee

15. Share of Voice by Brand | Ramzan 2018
Data Source:
COCA COLA
35%
GOURMET COLA
17%
SPRITE
12%
MOUNTAIN DEW
11%
7Up
11%
PEPSI
COLA
7%
MASTER
COLA
7%
Soft Drinks

16. Share of Voice by Brand | Ramzan 2018
Data Source:
FRUITIEN JUICE
30%
NESTLE FRUITA VITAL
18%
POPULAR FRUIT
DRINKS
13%
VIVO FRUIT JUICE
13%
FRESHER JUICE
9%
STAR MIXER JUICE
7%
NESTLE NES FRUTA
5%
SPINTA MANGO
3%
HALEEB CHAUNSA JUICE
2%
Juices

17. Share of Voice by Brand | Ramzan 2018
Data Source:
Milk & Dairy
NURPUR MILK
42%
TARANG MILK
14%
NESTLE EVERYDAY
SACHET
11%
DALDA CUP SHUP
10%
NESTLE BUNYAAD
9%
PAKOLA MILK
5%
MILK PAK MILK
4%
MORINAGA MILK
3%
DAY FRESH MILK
1%
OTHERS
1%

18. Share of Voice by Brand | Ramzan 2018
Data Source:
ROOH AFZA
61%
QARSHI JAM-E-SHIREEN
21%
QARSHI SHARBAT-E-ILAECHI
8%
MARHABA SHARBAT-E-GULBAHAR
5%
MASHROB-E-CHASHNI
2%
AFTAB QARSHI
MASHROB-E-JAAN
2%
BAKE PARLOR JAM-E-MASHRIQ
1%
Sharbat

19. Share of Voice by Brand | Ramzan Vs Before Ramzan 2018
Data Source:
SABROSO CHICKEN
43%
K n S CHIKEN
26%
MARIOS PASTA
13%
KNORR
13%
CAKES & BAKES FOODS
1%
BAKE PARLOR
4%
Ready to Cook

20. Share of Voice by Brand | Ramzan 2018
Data Source:
Masala Category
MEHRAN MASALA
RECIPE
79%
BAKE PARLOR CHAT
MASALA
17%
KHYBER MASALAY
4%
Main Players of the category National and Shan remain keep silent

21. Share of Voice by Brand | Ramzan 2018
Data Source:
Air Condition Category
PEL AIR CONDITION
36%
DAWLANCE
30%
HAIER & HIGHER
19%
CHANGHONG RUBA
6%
GREE AIR
CONDITION
3%
DAIKIN AIR
CONDITION
3%
ELECTROLUX
2%
ORIENT AIR CONDITION
1%

22. Share of Voice by Brand |Ramzan 2018
Data Source:
MASTER PAINTS
56%
NIPPON PAINTS
15%
HAPPILAC WIPEOUT
MATT EMULSION
15%
MASTER
ALL
SEASON
S
WEATHE
R
RESISTA
NT
11%
COVER UP PAINT
3%
Paint

23. Share of Voice by Brand | Ramzan 2018
Data Source:
MUGHAL STEEL
82%
KAMRAN STEEL
13%
AFCO STEEL
5%
Steel Category

24. Share of Voice by Brand | Ramzan 2018
Data Source:
SHAUKAT KHANUM
29%
INDUS HOSPITAL
25%
SIUT HOSPITAL
18%
DR AQ KHAN
HOSPITAL
9%
AL SHIFA
EYE
TRUST
8%
CANCER CARE HOSPITAL
5%
AGHA KHAN HOSPITAL
2%
THE KIDNEY CENTRE
1%
SURIYA AZEEM
HOSPITAL
1%
FOUNTAIN HOUSE
1%
THE
CANCER
1%
Hospitals

25. Share of Voice by Brand |Ramzan 2018
Data Source:
STYLO SHOES
51%
BATA SHOES
35%
SERVIS SHOES
14%
Shoes

26. Data Source:
For Quires :
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