Do's and Don'ts in Social Networking. Report on TermNet’s experience

www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona

Do's and Don'ts in Social Networking
Report on TermNet’s experience
Blanca Nájera Villar
TermNet – International Network for Terminology

Blanca Nájera Villar
Deputy Director of TermNet
Since 2004 Project and Event Manager
for TermNet
With focus on Terminology, Terminology
Strategies for the Industry,
Quality Assurance and Innovation
Since 2010 ECQA Certified Trainer for the job
role ECQA Certified Terminology Manager

Anja Drame
Head of Communications,
TermNet Publisher
An communications and advocacy
specialist as well as a
socioeconomic analyst.
With focus on Sociolinguistics,
Development Communication and
Terminology Policies.
Since 2004 she also manages the
International Terminology Summer School
which she co-developed in its current form.

About TermNet
• founded in 1988
• headquarters in Vienna
• 50 members in 20 countries and on 5 continents
• Mission: promoting terminology work all over the world
- Developing and marketing terminology products and services,
- Planning and implementing research and innovation joint projects,
- Organising practice-oriented training opportunities and summer schools,
- Developing high-end consultancy and training services of application- oriented
terminology.

What happened so far…
80s and 90s digital era today..

TermNet and the Social Media
since 2009

since 2009

since 2010

since 2012

Do's and Don'ts
Let's agree about some basic facts:
- Using social media as a communication tool is not
the same as using it privately.
- It is not about you.
- It is about how to brand organisations and promote
activities over social media.

Do's #1:
Have a plan
• Integrate social media into your overall communication and marketing
strategies
• Your social media activity needs a direction and a good management
Example: Our TerminologyBlog

Do's #2:
Use the appropriate media
• Match the right content to the right network
- just information?
- articles and opinion?
- skills and profile?
- products and services?
Example: Private Facebook closed
groups for long term events
-Boost interaction and group identity
- Great tool for e-learning

Do's #3:
Know your audience
• It´s all about demographics
In general age, gender, locations and interests
• BUT how about creating your own community of followers?
• Who are they? How do you want them to be?
Example: Twitter
and our TermNet members

Do's #4:
Use the right register
• Every social media has their own language.
• Be aware about the tone and code of conduct in each platform.
• Do not forget that you are still using them professionally.
Example:

Do's #5:
Have fun and be creative

Don’ts #1:
Don´t use generic marketing
• The first purpose of social media is NOT to sell but to socialise.
• Do not use your marketing texts in the social networks. It feels
impersonal and rude.

Don’ts #2:
Don’t try to hard
• Don´t be pushy or spammy
• If you do so, you will train your audience to ignore you.
• It is not about quantity but about quality.
• Too much information may cause that people lose interest.
• Relevant posting could get lost in the bunch
• Be careful with sharing things that might be in the pipeline

Don’ts #3:
Don’t neglect
• Customer satisfaction can break
or make a company.
• Do not underestimate the power of word-of-mouth advertising
• But keep it transparent, do not delete negative comments.
Example:

Don’ts #3:
Don’t neglect

Don’ts #4:
Don’t be all over the place
• Don’t spread yourself too thin.
Pick one or two social networks and then do it great.
• Have a clear voice for your sharing and be consistent
Example:

Don’ts #5:
Don’t get frustrated
• Social media and networking takes tones of time and resources.
• It is fun but you need to be patient.
• Do not expect the red carpet to be waiting for you.
• BUT it is extremely rewarding…

Conclusions:
• Have a plan
• Use the appropriate
media
• Know your audience
• Use the right register
• Have fun and be creative
Do's Dont's
• Don´t use generic
marketing
• Don’t try to hard
• Don’t neglect
• Don´t be all over the place
• Don’t get frustrated

Conclusions:
DO WHAT WE LOVE
LOVE WHAT WE DO
(as Gabriele Sauberer, TermNet
Director, always says)
and then, SHARE it…

Info and references:
Successful Social Media Strategies: http://www.socialflow.com/top-dos-and-donts-of-
successful-social-media-strategies/
Is Your Social Presence Cringeworthy or Commendable?:
http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/332506/The-
Top-10-Do-s-and-Don-t-Do-s-of-Social-Media-for-Business
Social Media Etiquette for Business: http://www.business2community.com/social-
media/social-media-etiquette-business-25-dos-donts-0960691
Twitter: https://twitter.com/termnet
Facebook: https://www.facebook.com/pages/TermNet/132285196903210
LinkedIn: https://www.linkedin.com/company/termnet---international-network-for-
terminology
TerminologyBlog: http://terminologyblog.wordpress.com/

THANK YOU FOR YOUR ATTENTION!
Any questions? Feedback and general impressions!
TermNet
International Network for Terminology
Blanca Nájera
bnajera@termnet.org
www.termnet.org

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