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Semelhante a How does your product engage with audiences and how would it be distributed as a real media text
Semelhante a How does your product engage with audiences and how would it be distributed as a real media text (20)
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How does your product engage with audiences and how would it be distributed as a real media text
- 1. How does your product engage with audiences and how would it be distributed as real media text? Claudia Spanier
- 2. Uses and gratification theory • What it is: • The uses and gratifications theory is the approach to recognize why and how people actively seek particular media to satisfy their particular needs
- 3. Where the theory comes from: • The uses and gratification theory was first introduced in the 1940’s. Blumler and Katz’s theory show the mass communication context. There theory explains that the media users play an operative role when choosing and using the media. A users has an active part in the connection process and are therefore goal orientated in their media use
- 4. How I chose what my film was going to be about and why: • As a teenager/ adult like myself I would say I have a good idea what interests an audience of my age, more specifically my gender in some cases. I choose to do a film about drug use because as you get older drug use comes up and I think people like myself would find it interesting to watch to show the dangers as well as still making it look cool and trippy to watch. It also has elements of 2000’s style teen girl getting ready do her makeup to music which I think is another way my audience like teen girls will engage in my product
- 5. What does the audience get out of my film? • -entertained • -educated • -aesthetically pleasing • -good music
- 6. Who is my film aimed at? • To help determine who my film was aimed at I used: PIES. • Personal identity: young adults/ teens • Inform: drug dangers • Entertainment: engaging quite fast pace • Social: get promoted on social media through young people
- 7. Where my film could be seen? • Because my film is an indie film, it will be independently distributed and could be seen on streaming services such as YouTube. • It is also a very low budget film, therefore there will be no theatrical realize • Clips of it could be seen on it on free apps to post such as TikTok
- 8. Other ways I can get my film distributed • Since my film is aimed at a young adult audience, that generation is the most up to date in technology and using their phones- especially with social media. Examples of socials media I would used apps such as: Snapchat, Instagram, TikTok
- 9. Examples in my film to show that it is engaging for young adults and teens: First example: this film involves drugs and the effects of some of them, which is very relevant in these peoples lives as they get older This film also shows the main protagonist getting ready with up close shots of makeup which would stereotypically interest young teen girls/ adults This film also has a lot of cool trippy effects which are mesmerizing to watch and I think this would really interest the audience that I am aiming it at
- 10. Who is most likely to watch my film • In my opinion I think that my film is most aimed at/ most likely to watch is young adults, teens and adults • This is because the topics that are addressed are very relevant to what is going on in young adults lives • The cast is all mostly teenagers there for people of the same aged would want to watch