1. Glossy magazine

2. Research question “Have digital interactive media influenced and reinvented the structure of the classic magazine format?”

3. Research What are the features of a classic magazine? What kind of influence do new media have on the classic magazine? What are the advantages of new media? How can the magazine industry use new media?

4. Classic magazine Mass media Periodical Variety of articles Print Financedby: circulation advertising

5. Classic magazine Producer  consumer

6. Classic magazine No needfor a internet/computer/mobile phone Reading from print paper is more convenient The content is of higherquality

7. Influencenew media Tensionbetween print an online magazines New media?Enrichtentorreplacement?

8. Influencenew media Decreasingrevenues Decline ad pages

9. Influencenew media

10. Advantagesnew media

11. Advantagesnew media

12. Advantagesnew media Attractingadvertisers cheapway of communicatingwithaudience track impact of messages E-commerce

13. Classic magazine and new media

14. Classic magazine and new media Mobile wireless (HEARST magazine) Tablet (SportsIllustrated)

15. Classic magazine and new media

16. Conclusion It is notlikelythat the print magazine willdissapearverysoon, even though the industry is changing. New media offer a wide range of options to enrich the print magazine.

17. Empirical research Focus groups Peoplefrom target groups Peoplewithtechnologicalexpercience

18. Recommendation Seenew media as anopportunity, soinvest Create cross media packages Don´t lose the print magazine, butintegratenew media in the current business model

19. Recommendation

20. Questions?