In this presentation, Chris Maples talks from the media owner perspective, reminding us that the fundamental purpose of good media placement is still to put the right ad in front of the right person, in the right environment and at the right time. Chris admitted that 99.9% of all online display advertising is direct response-led and that this has become a self-fulfilling and limiting process, but implored clients and agencies to work more collaboratively with media owners.

2. “A cynic is a man who knows the price of
everything and the value of nothing”