1. IPC Questions
Rebecca Hallissey

2. What types of magazine and target audience has
IPC been associated with over the years?
 Woman’s Weekly and Woman- BC1C2 women aged 25-45
 Nuts- BC1C2 men aged 16-30
 Golf Monthly- ABC1 men aged 25-54
 Shooting Times, The Railway Magazine- AB men aged 30-60
 What’s on TV- BC1C2 women aged 25-44 with young families

3. Why might IPC be an appropriate publisher for a new music
magazine? What sort of genres of music/ types of magazine might
they be likely to publish? Why might alternative publishers like
Bauer be appropriate?
 IPC publishes 2 music magazines: NME
and Uncut. Although these both cover a
range of genres, IPC tends to focus on
publishing other varieties of magazines
other than music.
 Bauer produces Kerrang!, Mojo and Q.
This means Bauer may be more suitable
for a new music magazine focusing on a
specific genre.