Welcome to the Sh*tshow!: CPG marketers are stuck in the weird middle where the massive accountability of digital butts up against the less accountable channels of scaled TV and OOH. But D2C brands and faster competitors are figuring out how to hack the middle, and Andrew will share how they're doing it.

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Welcome to the Shitshow!

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My world has been dominated by knuckleheads

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1995
Dot
Com
May ’01 – NASDAQ Crash
Sept 11th

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2003
Digital
Marketing
Derivative Markets
2008
Birth of RTB

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2019
Media
Mix
Trade Wars
Acceleration of
Biddable TV/Radio

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Survivors of the past 20 years have all been digital.

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Your Dad’s
Music
Punk Rock
Vs.

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Vs.

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Fundamentally different motivations
Traditional Buying Audience buying
RFPs, committed buys, locked in Dynamic buying, flexible, scalable
The Weird Middle

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Everything’s
digital.
DIGITAL
OUT-OF-
HOME
NATIVE
TRUE
VIEW
SPOTIFY
VIDEO
RICH MEDIA
MOBILEFACEBOOK TWITTER INSTAGRAM SEM
TOUCHTUNE
S
AUDIO CTV/OTT

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What does it
mean to be a
punk brand?

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16
Album
Release
DIGITAL
CAMPAIGN
Promoting this emerging artist’s album called for a revolutionary way to engage a highly mobile audience.
GEO-FENCED
BY LATITUDE
& LONGITUDE
DIGITAL
OUT-OF-HOME
LAUNCHED
DEVICE IDs
STORED FOR
REMARKETING
BREAKTHROUGH MOBILE
REMARKETING CAMPAIGN
DELIVERED THROUGH
DISPLAY, PRE-ROLL &
SPOTIFY VIDEO
ID
This 2-month
campaign ran in
Manhattan and LA.
Means hacking the tech.

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Making it do what you need it to do.
Location Data
Audience Data
Lookalike Audience
MobileAdvertisingIDs
Preroll Video
Assisting online
conversions

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Sticking it to the world by owning your own data.
3RD PARTY
DATA
Smarter
DATA
1ST PARTY
DATA
A blend of data is
used to reach the
right audience.

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Get ready for true
Interactive

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DIGITAL
OUT-OF-
HOME
NATIVE VIDEO
SPOTIFY
VIDEO
DISPLAY
MOBILEFACEBOOK TWITTER INSTAGRAM SEM
TOUCHTUNE
S
AUDIO TV
Web Sites

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WANT THAT.

22. We are our clients’ cicerones —
trusted and masterful guides who navigate complex journeys.
We understand the world in which brands compete,
and we have the experience to lead the way.

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Ciceron Values
ABOUT US

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Creating High Energy Outcomes
OUR APPROACH
CREATI
VE
MEDIA DATA
HIGH
ENERGY
LOW
ENERGY
LOW
ENERGY

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