2. Non-Linear (and individual) Consumer Maps
Mobile Transformation
“Traditional” Social Media Demands
Organizations Lagging Consumer Behaviors
Sceptical Public
3. Knowing Our Truths
It’s a better experience banking at
America’s Most Convenient Bank
Market
Truth:
Parity,
with Headwinds
Consumer
Truth:
“I don’t like banks”
Our Company
Truth:
Commitment to
Wow the Customer
Our
Position
4. What Makes Us
America’s Most Convenient Bank
Legendary Service
7 Day Banking
Longer Hours
24/7 Live Customer
Service
Same Day Debit
Card
Coin Counting
No rope lines
Chain-Free Pens
Umbrellas
Dog Biscuits
4