This document discusses the need for increased transparency in location data used for digital advertising. It finds that 65% of ad campaigns use inaccurate location signals, 36% of publishers are fraudulent, and transparency can increase campaign performance by 40%. An example of a client saving up to 25% through verification of location data accuracy is provided. The suite of verification solutions aims to improve location media, audience, attribution, and insights. Analysis shows a 68% decrease in background location data and 24% decrease in GPS data after iOS 13 due to privacy changes, impacting data quality. Validation found only 5.4% of a QSR audience pool was accurate. Marketers are advised to focus on higher quality location signals and audiences.