When media agencies in Norway were unable to meet the demand for ads on mobile platforms, Norwegian news publisher Verdens Gang took matters into its own hands. With no prior knowledge of mobile ads, they developed their own in-house agency. They started by making simple mobile ads and creating mobile landing pages and evolved to advanced interactive ads, engaging games and running mobile strategies for clients. VG now holds the No.1 position in the Norwegian mobile ad market. PRESENTER Randi-Lise Almas, Head of Tactus, Verdens Gang, Norway

1. Tactus
The story of
By Randi-Lise H. Almås

3. 5.1

4. 2.7

5. 2,720,708
1,897,046
1,328,753
1,388,567
780,773
1,277,367
957,894
297,609
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
VG Mobil
NRK Mobil
Dagbladet Mobil
TV2 Mobil
Aftenposten Mobil
Finn Mobil
Nettavisen
e24
Klikk

6. 2010 : 3 mill
2011 : 30 mill
2012 : 80 mill
2013 : 130 mill
2014 : ?

8. New user situations

10. TOUCHNew ways of interacting

11. Create innovative solutions
on mobile platforms
that give effect for our clients!

12. Who?

13. offer:
innovative html 5 ads for mobile touch
prove:
high ad effect
generate:
high growth in ad revenue
build:
stronger relationships with clients

15. How?

16. Context
Goal
Possibilities

17. Tactical
Call to action

18. Brandbuilding
Engagement

22. Cases
Example

36. engagement
effect
relationships revenue
me too
?

37. Thank you!
randilise@vg.no
Thank you!