Sponsor Luncheon Presentation by VideoHub
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Sponsor Luncheon Presentation by VideoHub
- 1. Do you have what it takes for VIDEO SUCCESS? Anthony Risicato, General Manager
- 3. A capability that represents a minimum requirement to have a credible competitive starting position in a market or other business arrangement.
- 4. v v 100% VIEWABLE 75% VIEWABLE 50% VIEWABLE 25% VIEWABLE 0% VIEWABLE THAT CAPABILITY FOR VIDEO IS VIEWABILITY
- 5. FIRST TO BE GRANTED MRC ACCREDITATION SPECIFICALLY FOR VIDEO VIEWABILITY NEWLY ACCREDITED VIDEOHUB METRICS Average Viewability Percentage Engagement Rate Clicks Served Digital Video Impressions Unique Cookies Reach
- 6. Data Known The sample size for which viewability data was known %ofImpressions Viewable Portion (%) of your Ads 40% of your impressions were 60% viewable. Only 2% of your impressions were fully viewable for the duration of the ad A VIEWABILITY METRIC THAT CAPTURES TIME Average Viewability % MRC accredited. Shows viewable ratio of video over time. Impression Viewability % The viewable percentage of an ad when the impression is counted.
- 8. A VIEWER VISITS A WEBPAGE… AD BEGINS IN MEDIUM-SIZED PLAYER VALUE = .9 AD ENDS PUBLISHER CONTENT BEGINS TO PLAY 100 100% 0 SEC 100 100% 7.5 SEC 100 100% 15 SEC 50 50% 22.5 SEC 0 20% 30 SECQUARTILE: AD VIEWABILITY: ASSIGNED VALUE: eQ SCORE: .9 [( + + + / 4 ] = 67.5100% 100% 75% 25%
- 9. A SHIFT IN PERCEPTION IS TAKING PLACE WITHIN DIGITAL ADVERTISING DR CTR ENGAGEMENT RATE TIME SPENT UNIQUE FREQUENCY UNIQUE REACH BRAND HEALTH EFFICIENCY DR EFFECTIVENESS BRANDING
- 10. THE TOOLS HAVE TO CHANGE TOO
- 11. Source: Luma Partners LLC 2012
- 12. SO WHAT’S A BRAND MARKETER TO DO?
- 13. MEASURE AND KNOW WHAT MATTERS TO DRIVE RESULTS
- 14. A VIDEO PLATFORM DESIGNED FOR BRAND MARKETING
- 15. NATIONAL QSR CHAIN: IMPLEMENTING VIEWABILITY 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 June - July July Oct - Dec Oct - Dec Dec - April Viewability: Trends over Time 100% In-View Partially Viewable Non-Viewable QSR Benchmarks: • 80% Full Viewability • 13% Partial • 7% Non-viewable VH Benchmarks: • 70% Full Viewability • 21% Partial • 9% Non-viewable IMPRESSIONS BEFORE VIDEOHUB AFTER VIDEOHUB PUBLISHING PARTNERS HELD ACCOUNTABLE FOR 80%+ VIEWABILITY
- 16. MEASURE VIEWABILITY UNDERSTAND ENGAGEMENT KNOW WHEN & WHERE KNOW WHY IT WORKED
- 17. REMEMBER.
- 18. Do you have what it takes? THANK YOU.
Notas do Editor
- Play it… while they are eating.Who saw this? Who paid attention. If you don’t care that seeing this matters to make an impact, you can stop listening.
- Only VideoHub’s proprietary Viewability technology measures the position of the video ad at FIVE different points through the ad.
- TRANSITION VIEWABILITY INTO EQ
- HOW IT WORKS. VISUALIZING EQ SCORE.
- BUT. All these providers in the way. We at VideoHub wrap around the clients problem, not wrap the client around our solution, which is a lot of what you see in the landscape.
- Measure and know what matters todrive results.
- THAT’S WHERE WE COME IN. A video ad platform designed to make your video marketing more measurable, transparent, and effective.
- Here is what happens when an advertiser implements
- HERE COMES THE MEAT.