The document discusses how analyzing call recordings and transcripts can provide valuable first-party customer data insights. It introduces Signal Discovery, a tool that uses artificial intelligence to analyze calls and identify topics, questions, and sentiments. Integrating this call data with other marketing systems is presented as a critical step for success. The presentation encourages attendees to continue the discussion at the Invoca table.

1. Tap into a Gold
Mine of First Party
Data
Stacey Watkins
Sr. Product Marketing Manager

2. Agenda
The Importance of Calls
The Transformative Power of AI
Introducing Signal Discovery
The Critical Step for Success

3. Discover Explore Buy
With Considered
Purchases, Inbound
Calls Are Still Key
Digital Calls

4. Campaign data
captured in URL
JS tag captures
cookie data
Dynamic phone
number insertion
How it Works

5. Contact CenterMarketing Channels
CALL
EMAIL SEARCH
SOCIAL SITE
MOBILE
✓
?
✓ ✓
✓ ✓

6. The
Expected
The
Unexpected

7. Why they’re calling What they want What questions they have
Conversations: one of the
last untapped sources of
customer data

8. Yes
92%
No
7%
Unsure
1%
Source: Invoca “The State of First-Party Data” Report, 2019 (survey of marketers using a call tracking solution)
Does anyone on your
team listen to call
recordings or read
transcripts for the
purpose of analysis?
Almost Everyone Listens to Calls for Insight

9. Source: Invoca “The State of First-Party Data” Report, 2019 (survey of marketers using a call tracking solution)
How many hours per week does your team listen to call
recordings and/or read call transcripts?

11. The Dashboard

12. Signal AI

13. Introducing Signal Discovery

14. First Topic: “The Other 80%”

15. Back to the Map

16. Second Topic: Jackpot

17. Second Topic: The Insights

19. Back to the Map

20. Third Topic: How to Learn More

21. Third Topic: How to Learn More

22. Back to the Map

23. Changing the Future

24. Creating Signals

25. Bringing it Together: Call Data

26. The Critical Step: Integrations

27. To continue the discussion,
please visit the Invoca table
Join us for wine tasting!
Thank you!