Coupons possible, but prefers stronger social hook Learnings can then be used to tailor program for holiday season Panel: Instant RFP! How to Drive Traffic to a Local Retailer With an estimated 350 million people accessing Facebook through their mobile devices, and more than half of Twitter users accessing that service through a cell phone, the connection between social and mobile has never been closer. This creates an opportunity to retailers to use social and mobile tools to drive traffic into stores. What are some ways to do that? In this instant RFP challenge, we ask four social media start-ups their solution to a specific marketing problem, focused on driving traffic to a hypothetical retailer.