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Real Estate Video &
The        Generation


       Mark Schow
  Owner - Mediamax, Inc.
www.MediamaxMarketing.com
Workshop Agenda
1.   Creating & Customizing a personal YouTube channel
2.   Video descriptions, tags & annotations
3.   Creating “no cost” videos & playlists
4.   Screen Capture videos using Jing
5.   YouTube Key Wording & tagging for SEO
Channel Set Up Checklist
•   Go to www.youtube.com
    • Click Create Account (upper right corner)
    • Connect with Google Account
    • Create YouTube username
•   Edit Channel
    • Appearance
    • Info, settings, description & tags
    • Featured Tab settings
•   Edit Account settings
    • Profile Setup
    • Sharing settings
    • Subscriptions & address book
•   Create Video Content
    • Flip & webcam videos
    • Virtual tours as videos
    • Screen capture videos
    • Real Estate relevant playlists
    • PowerPoint presentations as videos
    • Creative commons videos
Why Video?
• 50% higher chance of first page rankings
• Video thumbnails in results attract attention
• Video is more engaging & entertaining


          Why YouTube?
 • Owned by Google
 • Ranked 2nd most popular search engine
 • YouTube Channels are FREE!!
Real Estate Video and The YouTube Generation
Real Estate Video and The YouTube Generation
Real Estate Video and The YouTube Generation
Real Estate Video and The YouTube Generation
Real Estate Video and The YouTube Generation
Real Estate Video and The YouTube Generation
Real Estate Video and The YouTube Generation
Real Estate Video and The YouTube Generation

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Real Estate Video and The YouTube Generation

  • 1. Real Estate Video & The Generation Mark Schow Owner - Mediamax, Inc. www.MediamaxMarketing.com
  • 2. Workshop Agenda 1. Creating & Customizing a personal YouTube channel 2. Video descriptions, tags & annotations 3. Creating “no cost” videos & playlists 4. Screen Capture videos using Jing 5. YouTube Key Wording & tagging for SEO
  • 3. Channel Set Up Checklist • Go to www.youtube.com • Click Create Account (upper right corner) • Connect with Google Account • Create YouTube username • Edit Channel • Appearance • Info, settings, description & tags • Featured Tab settings • Edit Account settings • Profile Setup • Sharing settings • Subscriptions & address book • Create Video Content • Flip & webcam videos • Virtual tours as videos • Screen capture videos • Real Estate relevant playlists • PowerPoint presentations as videos • Creative commons videos
  • 4. Why Video? • 50% higher chance of first page rankings • Video thumbnails in results attract attention • Video is more engaging & entertaining Why YouTube? • Owned by Google • Ranked 2nd most popular search engine • YouTube Channels are FREE!!