The Effective Use of Social Media in Human Resources 17 th August 2010

What is Social Media? Wikipedia Social media use web-based technologies to transform and broadcast media monologues into social media dialogues . Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content .” Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM) .

How do people get involved?

Who’s using them?

Aren’t these for young people?

What are the implications of using social media for HR?

How can you engage with social media?

Using Facebook

Twitter

http://www.pepsico.co.uk/careers

Blogging

Paid for

Groups

Content can travel further Your Website

Thank you. www.mediamatters-pr.co.uk