A platform for collaboration between multidisciplinary, multicultural design teams, using the undeniable force of cultural differences and similarities as a design strategy to locally solve global issues.

1. Design Across Cultures
Gijs Gootjes Marco van Hout

2. Design Across Cultures
A platform for collaboration between multidisciplinary,
multicultural design teams, using the undeniable force of
cultural differences and similarities as a design strategy
to locally solve global issues.

3. Based upon a couple of trends/ phenomena

4. Global village phenomena, a connected world

5. More recently, events, threats and
opportunities are not just coming at us
faster or with less predictability,
but they are converging and influencing each
other to create completely new situations

6. Demand for creativity and generating new ideas

7. Jams, hackatons, fairs,…

8. Idea generation era

9. Thousands of locations simultaneously

10. In theory this is called multiple-discovery

11. Global challenges are slowly shifting

12. However, technology is changing even more rapidly

13. It is more about integrating it into society and
different contexts, which makes it complex

14. 3
Multidisciplinary, multicultural approach

15. Multidisciplinary, Multicultural Design Teams

16. Design Across Cultures teams

17. ‘Colonisation’ -vs- Cultural Integration

18. Opening up methods and tools for integration

19. Multicultural (exchange of talent)

20. Skills & Tools

21. Design across Cultures

22. Collaboration and knowledge exchange on distance

23. Partners and collaborations

24. Platform to exchange findings & solutions
through shared tools and methods and cases

25. Design for Citizen Empowerment

26. Invitation for Participation & Collaboration

27. Thanks
Gijs Gootjes
g.gootjes@hva.nl
Marco van Hout
m.van.hout@hva.nl