Advanced Keyword Research / SES New York 2010

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My presentation from the "Advanced Keyword Research" panel at SearchengineStrategies 2010 in New York.

Negócios

Advanced Keyword
Research
Keyword Research for SEO

marcus tandler I mediadonis.net

Hey, I´m Marcus

marcus tandler I mediadonis.net

ok, ha ha

marcus tandler I mediadonis.net

SEO
for over 10 years

marcus tandler I mediadonis.net

Online Marketer
with passion

marcus tandler I mediadonis.net

SuperAfﬁliate
well... I gotta make money

marcus tandler I mediadonis.net

Bavarian

marcus tandler I mediadonis.net

ok, let´s go

marcus tandler I mediadonis.net

since we´re talking
about advanced
keyword research...

marcus tandler I mediadonis.net

... you probably already
did you basic research
Wordtracker, Google, Keyword Discovery etc.

marcus tandler I mediadonis.net

but how to ﬁnd even
more (and maybe
better) keywords?

marcus tandler I mediadonis.net

know your industry!
what´s your target audience also searching for?

marcus tandler I mediadonis.net

know your enemy!
what competitors are you up against, and which
keywords are they targeting?

marcus tandler I mediadonis.net

Rapid.Searchmetrics.com

Text

marcus tandler I mediadonis.net

which one´s aren´t you
targeting?

marcus tandler I mediadonis.net

Rapid.Searchmetrics.com

common organic keywords...

marcus tandler I mediadonis.net

Rapid.Searchmetrics.com

common paid keywords...

marcus tandler I mediadonis.net

which keywords are your
competitors ranking for ...
... that you don´t rank for?

marcus tandler I mediadonis.net

Tools.Sistrix.de

Your competitors
rank for all these
sweet terms - join
the club!

marcus tandler I mediadonis.net

and also...

marcus tandler I mediadonis.net

... which great keywords
aren´t you ranking for
in the Top 10?

marcus tandler I mediadonis.net

Tools.Sistrix.de

Focus on these
Keywords

marcus tandler I mediadonis.net

and don´t forget about
Universal Search!

marcus tandler I mediadonis.net

SEO is not about just
ranking on No.1 anymore

marcus tandler I mediadonis.net

Rule the SERPs

marcus tandler I mediadonis.net

which keywords trigger
a universal search result?
great chance to have a 2nd property in the Top10

marcus tandler I mediadonis.net

Rapid.Searchmetrics.com

marcus tandler I mediadonis.net

but it´s not just about
ﬁnding those keywords!
are they really worth the SEO effort?

marcus tandler I mediadonis.net

cluster your keywords

marcus tandler I mediadonis.net

ﬁnd out their „real“
trafﬁc volume
using Google AdWords & [exact match]

marcus tandler I mediadonis.net

or just ask Wikipedia

marcus tandler I mediadonis.net

Stats.Grok.se

marcus tandler I mediadonis.net

and listen to your users

marcus tandler I mediadonis.net

„Check out your logs to
see what users are typing.“
GoogleGuy (2005)

marcus tandler I mediadonis.net

and never forget!

marcus tandler I mediadonis.net

Contact me
Marcus Tandler
Absolutly overpriced SEO
Consulting

www.mediadonis.net

Twitter.com/Mediadonis

Appendix

marcus tandler I mediadonis.net

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5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Advanced Keyword Research / SES New York 2010

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Advanced Keyword Research / SES New York 2010

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