Reputation management (session 3) ppt
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Reputation management (session 3) ppt
- 1. Reputation Monitoring and measuring the impact of Social Media Alan Stevens, MediaCoach www.mediacoach.co.uk MediaCoach
- 2. Reputation Management • How are you seen? • How often? • By how many? • Positive or Negative? • Local or global? • How does it match your perception?
- 3. It’s all about listening • Customers speaking to you • People speaking about you • People speaking about your competitors • People speaking about your customers and suppliers • People talking about your market
- 10. Trackur.com
- 12. Radian 6
- 15. Social Media Montoring • Regular checks • Set up alerts • Tools to use • Key sites to visit – Twitter – Linkedin – Facebook
- 16. Twitterfall.com
- 18. Twitrratr.com
- 21. Google Alerts
- 22. Google Analytics
- 23. Google Analytics • Number of unique visitors. • Sources of visitors. • Top performing keywords. • Length of time spent on site. • Entry point. • Exit point. • Whether a visitor takes up an offer (such as signing up for more information).
- 24. A Social Media Strategy (1) • Define your objective(s). Keep them simple. • Decide how your objectives will be measured. • Decide on the message you want to send out. • Decide on your target market.
- 25. A Social Media Strategy (2) • Set up your measurement tools. • Conduct any pre-campaign surveys. • Decide what tools you will use. • If using social media, set up accounts if you don’t already have them. • Decide whether to do it all yourself or use an agency. • Run final sanity checks to make sure that there is a potential return on investment.
- 26. A Social Media Strategy (3) • Launch the campaign. • Monitor the results. • Amend the campaign if necessary. • At the end of the campaign, gather all the results together. • Analyse the results in detail. • Review your next PR activity.
- 27. Thanks for listening Web : www.mediacoach.co.uk Email: alan@mediacoach.co.uk Phone: 020 8220 6919 Skype :mediacoach Twitter: mediacoach LinkedIn : mediacoach