SiNae Pitts from Amphetamobile discusses moving beyond just delivering content in mobile apps to focusing on supporting workflows through features like searchability, granular sharing, personal organization, annotation collaboration, and analytics. Amphetamobile provides content and workflow tools for meaningful use of information on mobile platforms. Examples of journal apps are shown that allow searching, multi-browsing, sharing individual images or PDFs, content management, inking annotations, and usage analytics. Analytics of CHEST journal apps show growing iPad usage and insights into user workflows.

1. MEANINGFUL USE: BEYOND CONTENT
AND DEEPER INTO WORKFLOWS
Publishing App Expo, NYC 12.07.11
SiNae Pitts, PhD
sinae@amphetamobile.com
Direct: 1.215.475.5176
@amphetamobile
877.724.AMMO | www.amphetamobile.com | info@amphetamobile.com

2. WHO WE ARE
• Scholarly subject matter experts
• Cuttingedge mobile technologies
& platform approach
• Contentplus workflow tools for
meaningful use
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3. CONTENT => WORKFLOW
1. Searchable and Interactive
2. Granular and Shareable
3. Personalize and Organize
4. Annotate and Collaborate
5. Analyze and Iterate
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4. MOBILE
CONTENT:
JOURNAL
APPS
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5. 5

6. 1. Searchable and Interactive
Full text article search, issue search, and archive search
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7. 1. Searchable and Interactive
Multi-browse for search and discovery
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8. 8

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10. 2. Granular and Shareable
Share individual images via email attachment with caption
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11. 2. Granular and Shareable
Share PDF, URL, or open PDF in other Apps
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12. 2. Granular and Shareable
Monetize sharing and re-use
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13. RightsLink Integration
Opens custom, article specific RightsLink page
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14. RightsLink Integration
Selection of use case
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15. RightsLink Integration
Complete form and obtain copyright price, can continue
purchase within Safari browser
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16. 3. Personalize and Organize
Content & document management
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17. 3. Personalize and Organize
Content & document management
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19. 4. Annotate and
Collaborate
Ink, Ink casting and recording
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21. 5. Analyze and Iterate
Usage analytics, profiling, user flows
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22. 30K downloads, 50K updates, Membership base is only 18K
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23. CHEST is featured today in 12
international iTunes stores for
What’s Hot in Medical
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24. iPhone: 10K new users, 46K sessions, -10% weekly
iPad: 8K new users, 35K sessions, +11% weekly
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25. Get insight into user workflows by
reviewing actual user paths in your app
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26. CONTENT => WORKFLOW
1. Searchable and Interactive
2. Granular and Shareable
3. Personalize and Organize
4. Annotate and Collaborate
5. Analyze and Iterate
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27. SiNae Pitts, PhD
sinae@amphetamobile.com
Direct: 215.475.5176
@amphetamobile
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